In this short video, I explain FBML and show how it’s not terribly difficult to create a sexy Facebook fan page. (I created one for my third book, The New Small.)
Note that the company mentioned in this video is HyperArts.
Also note that by the end of 2010, Facebook will no longer be accepting new FBML applications, but will continue to support existing FBML tabs and applications. Facebook recommends the use of iframes for new application development.