In today’s tweet chat we’re talking about word-of-mouth marketing. It’s fantastic when the stars align and word-of-mouth comes naturally, but you don’t have to wait for that magical chemistry to get word of mouth to work for you.
Here are some common questions around word-of-mouth marketing and how DIYMarketers work it to their advantage:
- What’s the difference between word-of-mouth and referrals?
nrohrbach: Q1: I see WOM as name dropping in casual conversation, where referrals are direct “go here” conversations
JadeYG: In my understanding you got the referrals from the people who is backing you up with word-of-mouth #DIYMKT
burkonsconsult: Referrals – someone gives you a person to contact for potential business; wom – someone tells another person about you. #DIYMKT
mariaduron: Q1: WOM can B positive or negative, double-edged sword. Referrals are always positive testimony w/ur rep on the line #DIYMKT
burkonsconsult: Referral – call to action by someone to contact someone else about something they need or to get information about some topic. #DIYMKT
- In what ways do you use word of mouth marketing?
nrohrbach: Q3: WOM starts with your Brand. Build your company on solid customer service in addition to great product, the WOM will follow. #diymkt
mariaduron: Q3: Visibility,credibility+connect-ability.R u visible 2 ur niche + those who hang out w/ur niche? How do ppl sample ur credibility? #DIYMKT
- What works best for word of mouth?
burkonsconsult:?U can ask ur clients to give ur name to ppl they meet in future who need your services/products. Uncontrollable, but great gift! #DIYMKT
- How have you creatively used social media to build word of mouth?
KayHunter: Q4: I use video “thank U 4 following”s rather than automated 1s to get people’s attention. Have had results much gr8r than expected. #diymkt
- How are you measuring word-of-mouth campaigns?
burkonsconsult: Q3: You can only control a portion of your WOM campaign. It’s like PR – send the word out there & hope it gets picked up. #DIYMKT
- The Secret to Great Word of Mouth!
nrohrbach: Q5: The secret to WOM, be genuine in all biz efforts, put out a great product and put out fires with tact and compassion. #diymkt
helpitcrashed: AGREED!!! Q5: The secret to WOM, be genuine in all biz efforts, put out a great product and put out fires with tact and compassion. #diymkt
mariaduron😕Q5: My secret is knowing my niche (the group of ppl I like 2 work w/that give me the most pleasure + profit) + the my WOM system #DIYMKT