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All posts by Megan Totka

Paid vs. Organic Traffic: What Generates the Most Qualified Leads?

Without leads, any sales department will falter. Since organic leads don’t start happening until after your website has been up and running for some time, paid traffic comes into play to fill in those

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5 Biggest Customer Survey Mistakes and How to Avoid Them

While customer surveys can be the perfect tool to get feedback on products, delivery, and customer service, a lot of businesses fall short of actually creating effective surveys. Then they wonder why those

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Email Automation in 2017? Top 3 Email Marketing Platforms for Higher Conversions

In the exciting world of entrepreneurship, small business owners can easily find themselves wearing many operational hats at once. Thankfully when it comes to marketing your own business, email marketing

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Marketing Trends We Saw Last Year (And What We Should Expect in 2017)

This time of year, we reflect on what worked for our businesses in 2016 and begin to think about how we can make this year even better. With regards to marketing, we had a pretty incredible year, with

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5 Frightening Social Media Mistakes & How to Avoid Them

With Halloween still in the air, and with the air turning chillier and the leaves falling, thoughts, of course, turn to all things scary. Nothing leaves the hearts of CEO and Managers quite as cold as

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How Companies Can Prove ROI on Marketing Efforts

Marketing efforts, especially content marketing, can be hard to quantify because you don?t really know how much the social media posts, articles, or blog posts are really doing to motivate people to purchase.

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7 Ways Small Business Owners Can Take Advantage of Seasonal Marketing

Your small business does not have to concentrate on a seasonal product or service for you to make the most of holiday promotions, or trends that come around just one time each year. Take a look at these

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3 Reasons to Print Branded Materials In-House

Many businesses now recognize the appeal of printed and digital media in comparison to concentrating on the online space exclusively. Most small business owners reach out to customers online and via social

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4 Reasons Why Mobile Marketing Is Important

Mobile marketing isn?t the next biggest thing; it is the biggest thing. ?Still have doubts? That?s ok, there?s proof. Of course you hear the social media in crowd talking about how important their role

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Marketing to Millennials: 10 New Ideas You’ve Never Considered?Until Now

Any company still doing business as usual has a “Marketing to Millennials” problem. They’re young, they’re upwardly mobile, they think differently from previous generations, and

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