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All posts by Megan Totka

Marketing Trends We Saw Last Year (And What We Should Expect in 2017)

This time of year, we reflect on what worked for our businesses in 2016 and begin to think about how we can make this year even better. With regards to marketing, we had a pretty incredible year, with

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5 Frightening Social Media Mistakes & How to Avoid Them

With Halloween still in the air, and with the air turning chillier and the leaves falling, thoughts, of course, turn to all things scary. Nothing leaves the hearts of CEO and Managers quite as cold as

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How Companies Can Prove ROI on Marketing Efforts

Marketing efforts, especially content marketing, can be hard to quantify because you don?t really know how much the social media posts, articles, or blog posts are really doing to motivate people to purchase.

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7 Ways Small Business Owners Can Take Advantage of Seasonal Marketing

Your small business does not have to concentrate on a seasonal product or service for you to make the most of holiday promotions, or trends that come around just one time each year. Take a look at these

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3 Reasons to Print Branded Materials In-House

Many businesses now recognize the appeal of printed and digital media in comparison to concentrating on the online space exclusively. Most small business owners reach out to customers online and via social

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4 Reasons Why Mobile Marketing Is Important

Mobile marketing isn?t the next biggest thing; it is the biggest thing. ?Still have doubts? That?s ok, there?s proof. Of course you hear the social media in crowd talking about how important their role

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Marketing to Millennials: 10 New Ideas You’ve Never Considered?Until Now

Any company still doing business as usual has a “Marketing to Millennials” problem. They’re young, they’re upwardly mobile, they think differently from previous generations, and

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5 Quick Ways to Automate Social Media Marketing

There are experts who tell you not to automate social media. ?But small businesses devote a lot of time and energy to marketing ? and the job is a continuous one.? It?s essential to invest time to market

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7 Data-Driven Strategies to Excite and Engage Your Audience

  The data your business collects on customers can help with more than identifying your best customers and the members of your sales team who are total rockstars. With analysis and effort, you

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Marketing Tips to Get (and Keep) Your Business Going

Owning your own business and controlling your marketing ventures is a lot of fun and can be rewarding? but it?s also a lot of work. From time to time it is good to think about some new marketing tips to

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