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All posts by Ivana Taylor

How to Create B2B Content Buyers Want to Read (Plus some implementation tips)

Are you writing what your potential customers want to read? It’s no secret that there is a glut of content. This is simply inconsumable by the average person. And the Demand Gen data proves the point.

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Become a Hashtag Power User

Hashtags are one of those simple things you can add to my marketing practice that don’t take a lot of time, don’t cost money and deliver results.  Want to know a secret? I’ve not been doing “hashtags”

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The Marketing Minimalist Manifesto – How to Focus on What Matters

Complexity does not equal smart. Simplicity is smart. It’s easy. Marketing Minimalism is the new way to simplify your business and your life as a small business owner. No, customers aren’t spontaneously

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Rock n’ Roll Marketing: Lessons From KISS

A lot of time has passed since the 70’s; a divisive decade built on fertile ground that led to some of the most celebrated movements and achievements in music, film, art, and popular culture–

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Think Small, Grow Big: Using the Right Data for Effective Marketing

There’s nothing wrong with thinking big; but, as far as data goes, you might want to consider thinking small first. There is tons of value to be found in big data in many facets of running a business.

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New Research: Backlinks Still Matter if You Want to Rank in Google

I’ve had this love-hate relationship with Google.  I am NOT a Google expert and my Google expert friends are always telling me to focus on content and writing for the reader.  Yet, I’ve always

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Best Survey Tools for Small Business

Every year hundreds of thousands of small business owners throw in the towel on their business – and their dream dies. Sure — there are all these studies about WHY these businesses failed,

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Let’s Get Real About Spending Money on Marketing

  The other day I was looking at a marketing platform and the person giving me the demo said – and your “INVESTMENT” would be just $500 per month! I don’t know about you people,

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Three Team Leadership Lessons From ?The Boss?

Team Leadership Advice to Drive Marketing Mastery If you want to get?invaluable team leadership advice, you don?t need to look any further than Bruce Springsteen’s recently published memoir, Born

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How to Become a Hashtag Power User

Become a hashtag pro and discover the simple things you can do to follow the right hashtags, find the right hashtags and engage with the right influencers to build your following and drive traffic to your

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