The Pros and Cons of Using SMS in Conjunction with Your Email Marketing Campaigns

Short message service or simply SMS, is the standard behind the phenomenon that is texting. In the right strategy, it can also be a powerful marketing tool, especially when coupled with a proven method like email marketing. Combining these two tactics is a move that could lead to great things, but there are also some…

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This CRM Is Juuuust Right!

We all know about Goldilocks and the three bears, the nursery rhyme which apparently teaches children to aim for mediocrity and avoid extremes (I guess).  But we can all relate to the fact that sometimes porridge is  too hot, sometimes it’s too cold, and sometimes it’s just right.  The same is true for any solution,…

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Simple Tool to Get More Out of Email

If you are like me then you are constantly using email to market to and communicate with your customers/leads. I send hundreds (if not more) emails a week. I love getting replies to my emails (I always use my email address as the reply to, since email is a low cost way to begin a…

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Quick Tip: Test The Subject Lines in Your Marketing Emails

Do you use email marketing and email blasts to keep in touch with your current customers and prospects? (You should be!) Did you know that you can gain valuable marketing insights into your customers’ behaviors from them at the same time as you are marketing to them?

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