Short message service or simply SMS, is the standard behind the phenomenon that is texting. In the right strategy, it can also be a powerful marketing tool, especially when coupled with a proven method like email marketing. Combining these two tactics is a move that could lead to great things, but there are also some drawbacks that need to be considered before moving forward with the integration. This article will examine the pros and cons of partnering SMS with your email marketing campaigns. AdvantagesTargeted Tandem: SMS and email marketing are two highly targeted methods that actually function in a similar … Read more »

We all know about Goldilocks and the three bears, the nursery rhyme which apparently teaches children to aim for mediocrity and avoid extremes (I guess).  But we can all relate to the fact that sometimes porridge is  too hot, sometimes it’s too cold, and sometimes it’s just right.  The same is true for any solution, and especially when you’re shopping on a DIY marketer’s budget. Shopping for a CRM solution is a great example.  The majority of the well-known CRM’s that are on the market today were developed in a day and age when the only companies that could afford … Read more »

If you are like me then you are constantly using email to market to and communicate with your customers/leads. I send hundreds (if not more) emails a week. I love getting replies to my emails (I always use my email address as the reply to, since email is a low cost way to begin a conversation.) I’ve recently come across a new tool that really has been helping me when customers actually reply to my emails – Rapportive. This tool works only if you are using Gmail, which my firm does. Basically, it looks at the email address in the … Read more »

Do you use email marketing and email blasts to keep in touch with your current customers and prospects? (You should be!) Did you know that you can gain valuable marketing insights into your customers’ behaviors from them at the same time as you are marketing to them? Read more »