(This post is the first post in a series of the 3 Most Common Mistakes Small Business Owners Make With Their Google Analytics Accounts)

I know you’re a smart business owner. You have yourself a website, you’re trying to build traffic to it – maybe you’ve even installed Google Analytics to help you with that.

If you haven’t yet heard of Google Analytics, it’s a free tool that lets you see what’s going on with your website traffic – everything from how many people are visiting your site, to where they’re coming from & what they’re doing on your site.

If you don’t already have Google Analytics setup, I beg you – stop what you’re doing now and go install it. Simply visit www.google.com/analytics, sign up & place the code they give you on your site. This amazing free tool doesn’t have the power to unlock past visitor data – it can only start to give you data from the day you first install it.

Already have Google Analytics setup on your site? Awesome – you’re ahead of the game.

But my experience tells me, you maaaaay just be guilty of one of these very common Google Analytics mistakes.

Let’s check and see, shall we?

You’ve Lost Your Login Info

Sure, you saaaay you have Google Analytics set up for your site. But it’s all too common for a small business owner to think they have it setup (and even get the google analytics codeon their site!) – only to have no idea how to log in.

This is usually not the small business owner’s fault. Someone else probably setup their Google Analytics for them – usually the person who built their website in the first place – and that service provider neglected to share the account with them or explain how to login.

What’s a small business owner to do?

Sadly, there’s no 1-800-CALL-GOOGLE number, so we have to do a little guesswork to resolve the missing login info.

  • First, try visiting www.google.com/analytics and attempt to login with any gmail or google-associated email address you or your business uses.
  • If that doesn’t work, do a search inside your work email inbox for the words google analytics? – you might just have missed the email from your website guy or gal explaining how to login.
  • Next up if you still can’t find it – ask anyone who has worked on your website recently if they maybe have access to the Google Analytics account.
  • If you’re STILL turning up empty, go back through the history of people who have worked on your website in one way or another and ask each of them if they have access to your account.

If all of that doesn’t turn up anything for you?. I’m sad to report that you’re just going to have to start from scratch. Sign up for a new account and replace the analytics code on your site with the new one Google Analytics gives you.

Pro tip: How can you avoid a data disaster like this one? Make sure you have a secondary user on your account. Simply head to Admin – Account – User Administration – and add a new user that has all access permissions. Are you flying solo? It’s still a good idea to add access to another gmail address in case something goes wonky with your primary one.[Tweet “How to add a secondary user to your Google Analytics”]

Over to You

Did your Google Analytics account pass the test? Stay tuned for the next post in this series to see if you’re guilty of the second most common Google Analytics mistake.