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Finding it hard to choose between hiring a graphic designer and doing it yourself?
Visual communication is one of the most crucial parts of branding. Well-designed visuals can also draw stronger feelings, elicit better recall, and catch attention longer compared to using words alone.
Professional design is not a luxury. It’s a must. If you’re serious about creating a brand that people can trust, you’ll need a pro. “To see is to believe,” so the saying goes. Excellent graphic designers translate ideas to visuals that can easily be understood and digested by the viewers.
Do you want to make a good impression and appeal to your audience’s emotions? Then you should invest in visuals that create an impact.
7 Ways Hiring a Graphic Designer Can Lead to Better Branding
Here are seven reasons why hiring a graphic designer helps with conversion.
1. Hiring a Graphic Designer Gets You Better Aesthetics
You probably know what a good and bad poster looks like. After all, it’s easy to spot the difference between amateur-looking graphics and one crafted by an expert. However, this doesn’t mean that you’ll know how to create one yourself.
Most marketers have a clear idea of how they want to send their message across. However, this may not always be congruent with how the audiences want to receive a message. Professional designers know how to build a bridge between the two to create a steady line of communication.
2. You’ll Get a Good Grasp of Design Elements
There’s more to design than popular colors and trendy fonts. A proper grasp of design elements is necessary to come up with a design that looks good and doesn’t overwhelm. Have you ever seen a design that could’ve looked good if not for a little awkwardness that you can’t quite point out? Maybe it’s the kerning, or perhaps the weird color combination. Whatever it is, it’s a mistake that a professional isn’t likely to commit.
A graphic designer knows how to use lines, shapes, colors, images, typography, and negative space to express an idea. They use these elements, much like a writer would use words to send a message across. In short, visual communication is a language they’re fluent in. With designers’ knowledge and skills, you won’t be lost in translation when speaking to your audience.
3. Graphic Designers Have Extensive Experience
As in any other field, nothing beats experience in design. Professional designers have a wide range of work in their portfolios. Consequently, they know in an instant what would work well for your industry and what wouldn’t. This expertise is golden, especially for startups who might still be working to find their unique voice and build their branding.
Aside from that, designers are always updated and in-the-know about the latest trends and best practices in graphics. They know if a design you’re suggesting is passe, or if your idea might not be the best way to present your pitch. Experience is the best teacher, and designers who have been in the profession for years are well-taught professionals.
4. Hiring a Graphic Designer is Cost-Efficient
As mentioned earlier, DIY graphic design appears cheaper on the surface. After all, you won’t need to spend a single cent. However, amateur graphics can hurt your sales in the long run. For instance, customers are more likely to buy products and services from legit businesses. It’s hard to get quality leads if your visuals don’t look reliable and trustworthy. On the other hand, excellent graphics can trigger word-of-mouth marketing, widening the reach of your message and opening new doors for your brand.
Well-crafted graphics are more likely to convince prospects that they can depend on your brand. Despite some niches’ tendency to support micro-businesses in contrast to big conglomerates, customers still appreciate ventures that are stable and consistent. Therefore, allotting money for good design is investing in your business. Plus, DIY graphic design can be time consuming. Why not outsource that so you can spend time growing your business? More on that below.
5. You’ll save time.
Time is gold. Or more aptly in business, time is money. Developing a creative strategy campaign schedule and sticking to it can make all the difference between success and failure. That said, having your graphics done on time is crucial. You can’t leave it to chance.
This is where the value of getting professional design services come in. Reliable designers or agencies would give you a precise turnaround time from the get-go. Though getting cheap services from freelancing platforms can be tempting for penny-pinching startups, resist the urge to do so. Look for dependable service providers with a team of designers who will work hard to give you high-quality graphics on time.
6. You’ll Have Design Experts on Your Side
It can be hard to traverse the road of marketing when you don’t have enough knowledge about design. With a reliable service provider, however, you’ll always have a team of experts you can consult at any time. Be it your website redesign, social media images, or posters, they can give you expert advice. Better yet, they will do it for you. All you have to do is provide them with a brief and forget about it until the due date. This gives you more time to focus on other parts of the business.
When you work with professional designers, however, be prepared to learn more about design. For instance, an expert designer is not likely to keep mum if they know that what you’re suggesting doesn’t make for a good design. Nevertheless, you, as the client, will always call the shots. That said, be sure to consider their point of view as professionals. After all, it’s your brand that will suffer if the result doesn’t deliver.
7. You’ll End Up with an Improved Brand Image
Last but not least, professional designs put your brand in the best light. Well-crafted visuals tell your audience that you care for their business enough that you’re investing in creating graphics to earn their trust. A consistent and well-thought-of design also increases the credibility of a brand and emphasizes its expertise within its industry.