Ivana Taylor

Q&A: How to Use Zoho to Cut Costs on Software

Zoho is the best kept secret for entrepreneurs and small to mid-sized businesses who want to run their entire business on less than $50 per month.

red and white polka dot paper bag - swag bag ideas

Creative Swag Bag Ideas That Support Your Brand

Branding

Swag bag ideas that highlight brand values can elevate your marketing game! Here’s how to create a high-value swag bag on a budget.

man holding telephone screaming - customer complaints

7 Tips for Turning Customer Complaints into Competitive Advantage

Keep Customers

Transform customer complaints into competitive advantage with 7 cost-effective tips. Learn how to leverage feedback for market research, engagement, and loyalty.

Why Retaining Customers is More Important Than Chasing New Ones

Keep Customers

For most small business owners, the top priority is getting new customers. Admit it, there’s a voice inside your head that says “If people only …

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photo of woman holding white and black paper bags

How to Raise Prices Without Losing Customers

All

In the past week, I’ve seen several marketing tools massively increase their prices — on a dime. And, I don’t mean by a dollar or …

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three orange fruits segment your email list

7 Ways to Segment Your Email List When All You Have is an Email Address

Email Marketing

Do you have a bunch of email addresses and no way to segment them? Here are 7 different ways you can finally segment your emails and increase your email ROI!