Have you been thinking about running LinkedIn ads? You might have heard that they are more expensive, but what are the benefits of LinkedIn ads?
To help you best appreciate the benefits of LinkedIn ads, we asked content marketing professionals and social media managers this question for their best insights. From having a much higher conversion rate to enabling more brand exposure, there are several exciting benefits attributed to running LinkedIn ads that place the social media platform above all the others.
Here are nine benefits of LinkedIn ads no one mentions:
- Linkedin Ads Have a Much Higher Conversion Rate
- Using Organic Engagement to Gauge Paid Ad Response
- Linkedin Ads Format Variety is the Superior Choice
- Linkedin Ads Target Users in Demand of Work Solutions
- LinkedIn Lookalike Audiences Help Expand Our Reach
- Linkedin Has More Professional Audience to Target
- LinkedIn Ads Are Effective for Contact Targeting and Retargeting
- LinkedIn Integrated Lead Generation Reduces Online Friction
- Linkedin Ads Enable More Brand Exposure to Niche Audiences
Linkedin Ads Have a Much Higher Conversion Rate
LinkedIn Ads have been a great way to reach out to my target market. I’ve been able to create custom audiences and target them with specific ads that appeal to them. As a result, I’ve seen a significant increase in leads and conversions from my LinkedIn Ads campaigns. LinkedIn Ads have a much higher conversion rate than other social media platforms. For example, LinkedIn Ads convert leads at a rate of 3-5%. This is significantly higher than the conversion rate for Facebook Ads (0.5%) and Twitter Ads (0.3%).
Aviad Faruz, Faruzo
Using Organic Engagement to Gauge Paid Ad Response
LinkedIn beats other advertising platforms for us because we can test the ads first as regular posts and content on our company’s LinkedIn page. If it engages well after we offer it organically, we turn it into a sponsored ad. It’s a great way to test drive an ad and ensure we’ll see a decent response and return from a paid audience – we’ve used our organic engagement-building strategy to optimize our paid LinkedIn Ads more than on any other platform.
John Li, Fig Loans
Linkedin Ads Format Variety is the Superior Choice
When choosing the best social media with various advertising options at your fingertips, look no further than LinkedIn Ads. Choose sponsored content if you want your professional ad promotions to appear in people’s feeds. With text ads, you can choose who you want to target and only pay per click. Engage in great storytelling with video ads, which also boots conversion rates. Dynamic ads allow you full personalization. It’s no wonder LinkedIn Ads is the superior choice when promoting your distinctive message.
Joshua Chin, Chronos
Linkedin Ads Target Users in Demand of Work Solutions
LinkedIn users are often in demand of work solutions. Many digital platforms cater to passive consumers through social networks. LinkedIn is unique in that it is a professional social network. This means that many of its users are entrepreneurs or managers who are confronted by organizational issues on a daily basis. They need solutions and LinkedIn offers an ideal space for advertisers to market the products that could resolve their work issues. LinkedIn Ads target a user base that is in demand of work solutions.
Liza Kirsh, DYMAPAK
LinkedIn Lookalike Audiences Help Expand Our Reach
LinkedIn is the best social advertising platform for B2B businesses like ours. Since the user base is full of professionals from various industries and allows you to highly customize your ad audience, you can reach just about anyone. We even use the platform to reach audiences outside our norm using their “Lookalike Audiences” tool. When selected, LinkedIn scans our existing audience data to create new audiences similar to ours – it’s helped expand our reach significantly!
Ruben Gamez, SignWell
Linkedin Has More Professional Audience to Target
Compared to other social recruiting platforms, LinkedIn Ads let you reach more people with high educational attainments and successful professional careers. If your target audience includes people in this demographic, LinkedIn is something you can explore. It offers a broader selection of top-skilled individuals from different industries and backgrounds. Through LinkedIn Ads, you can review people’s overall profiles, actual work experiences, and distinct core values, all of which are essential factors to consider when hiring talents.
Allan Stolc, Bankly.dk
LinkedIn Ads Are Effective for Contact Targeting and Retargeting
LinkedIn Ads have been incredibly effective for retargeting our existing database of contacts. By uploading the email addresses of past clients and warm leads, LinkedIn finds matches within their own database and allows us to show them retargeted ads. We’ve seen a lot of conversions through LinkedIn, and it’s become one of our strongest marketing tools as we prepare to lose the use of third-party cookies and look for alternative ways to personalize our messages.
Fernando Lopez, Circuit
LinkedIn Integrated Lead Generation Reduces Online Friction
The way LinkedIn integrates lead generation forms into the platform helps us secure more clients in a frictionless environment. It is so easy to lose a potential lead when the tedium of filling out paperwork feels more painful in the moment than the solution it aims to solve. People in the fashion industry tend to be squirrely and indecisive and as a company, we strongly endorse any platform that helps make annoying work easier to manage or even eliminate when at all possible.
Patrick Robinson, Paskho
Linkedin Ads Enable More Brand Exposure to Niche Audiences
Yes, and we do it aggressively! We’ve been running LinkedIn ads for our clients for over 2 years and are surprised by the kind of results it delivers. Whether targeting options or capturing leads, this platform is always a winning one over other ad platforms.
One of the biggest benefits we’ve seen while running the LinkedIn ads is getting more and more brand exposure among the niche audiences (especially decision makers) which ultimately helped us grow our sales funnel with a cross-marketing approach. Compared to other ad platforms, the MQL score on LinkedIn ads always remains high.
One major advantage of LinkedIn ads is its audience targeting feature. LinkedIn ads give us an option to target those LinkedIn users who hold specific designations/seniority/departments/industries and so on, i.e., target choosing their job titles, job functions, seniority level (including c-suite members), company names, company sizes, which gives LinkedIn ads an edge over other ad platforms.
Sangeeta Kumar, Healthcare DMS
Take Aways
Convinced yet?
If you’re looking for a way to connect with potential customers on a more professional level, LinkedIn Ads is a great option.
With LinkedIn Ads, you can target your audience by job title, company size, or other factors, making it easier to reach the people who are most likely to be interested in what you have to offer.
LinkedIn Ads can also be highly customized, so you can create ads that really speak to your target audience. You can also export information about the budget, targeting criteria, status, and other characteristics of your ad campaigns from LinkedIn Ads to BigQuery to get a clear understanding of how your ads perform.
And because LinkedIn is such a popular platform among professionals, you can be sure that your ads will be seen by a large number of people. Overall, LinkedIn Ads is an effective and powerful marketing tool that can help you reach your target market and grow your business.
