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Not sure about what TikTok is all about? I’ve pulled together the best books about TikTok for subject matter experts.
All I can say is look out Facebook! People spend almost 14 hours per month on TikTok — you want some of that.
I know that you’re probably ignoring TikTok. Please don’t! TikTok might be the missing piece in your marketing strategy.
You might think that TikTok is just for kids, but this new social media platform has opened up a new marketing channel for businesses that may have struggled on other channels like YouTube.
What is TikTok?
TikTok got its start in 2016 as a Chinese startup named ByteDance, in China, it’s known as Douyin. It started growing in popularity in 2017 when it acquired Misical.ly. So THIS is why so many of us equate TikTok with dance videos.
But it’s so much more than that! Over the last few years, more and more solopreneurs and small businesses have transformed the platform into an edutainment channel.
Over the last few years, millions of entrepreneurs and subject matter experts have transformed the platform into a type of Turbo YouTube channel where they provide helpful tips, hacks and education on everything from cooking to cleaning, drawing, DIY home renovations, design, all kinds of legal questions, real estate, counseling, coaching, parenting — you name it. If you’re interested in it, you’ll find it on TikTok.
Don’t Ignore TikTok – Learn to Master 3 Minute Marketing
If you tend to be a late adopter to social platforms, then take this as a warning. TikTok is not just a new platform. It is transforming how businesses market and communicate to their audience.
Spend 10 minutes on TikTok and you’ll know what I mean by 3-minute marketing,. You’re going to see dozens of experts — just like you sharing (and serving) a hungry audience in just 3 minutes.
This is a skill worth learning.
Is TikTok Right for My Business?
TikTok is ideas for any business where you, the business owner has something interesting to share with your audience or to educate your audience.
Some of the best TikTok videos I’ve seen were created by lawyers sharing little-known details about everything from insurance, real estate, banking, travel and more. Other great examples include crafters, real estate agents, coaches, consultants, cooks, and fitness experts.
The best way to tell if TikTok is right for your business is to take the following attributes into account.
1. The demographics of TikTok users – who are they, and what do they care about?
2. The nature of your business – are you selling a product or service that could be promoted effectively on TikTok?
3. The amount of time and resources you’re willing to invest in creating TikTok content
If you’re not sure whether TikTok is right for your business, the best way to find out is to experiment and see what happens. There’s no harm in creating a profile and posting a few videos; if you find that it’s not working for you, you can always delete your account and move on. However, if you do decide to give TikTok a try, these best books about TikTok will give you the guidance you need to make the most out of TikTok.
Best Books About TikTok
As of today, there are very few books about TikTok (especially for small business owners). But I’ve pulled together a few of the best books about TikTok that I think you’ll benefit from the most.
The books we’ve listed here will show you how to use TikTok for business so that you can take advantage of this growing platform. With over 2 billion users, there is a lot of potential for reach and growth.