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11 Lead Magnets You’re Going to Love

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Table of Contents

Looking for the best lead magnet examples? I’ve pulled them together for you here. Use them as examples or as mini-marketing courses.

As you can imagine, I run around the internet quite a bit looking for the best free resources on marketing.  And you know where you find the best marketing information out there?  Lead Magnets — lead magnets are typically killer content that businesses use to get you to share your email with them.  Now here’s the thing – you can spend your time running around the internet like I do — or you can simply get them here in one place.

Following is a list of the best, most informative ebooks, templates, infographics, checklists and marketing information that I’ve run into.

To me, a great lead magnet is something that is so useful, that you’ll come back to it over and over again.  And here are the ones that I’ve run into that I think are absolutely worthy of your email.

Not only are these great bits of marketing information, the brands and people who created them really know their stuff and are worthy of your marketing budget.

The Sophisticated Marketer’s Crash Course in Full Funnel Marketing

LinkedIn marketers lead magnets

This is an awesome ebook on so many levels.  It comes directly from LinkedIn and it includes anyone and everyone worth making part of your list of marketing experts. With this free guide, you’ll quickly learn:

  • The most effective tactics for reaching prospects at every stage of the buyer’s journey.
  • How to measure your impact in the upper and lower funnel.
  • How real companies are using full funnel marketing to boost awareness, conversions, and revenue.
  • How B2B marketing experts take full advantage of full funnel marketing.


backlinko lead magnet guide to seo

When it comes to creating incredibly shareable content, Brian Dean is the master.  He’s an SEO expert who believes that the best kind of SEO is great content.  In this guide, he shows you exactly how to find the right keywords so that you get found.  To me, the one way you can tell that someone is an expert is by how simply they can explain complex concepts and Dean knocks it out of the park. You’ll learn how to identify your niche topics, create topic lists, develop personas and much more.

Link Building for SEO The Definitive Guide

link building lead magnet

If you want to improve your sites traffic and credibility (authority), then backlinking is the way to do it. There are companies who you can pay for this service — this is not a good way to go.  Follow Dean’s suggestions, he’s right on the money and his suggestions will save you money!

Content Breakdown Planner from Andrew and Pete

content planner lead magnet

I cannot get enough of these guys!  I met them at Content Marketing World and they are as personable in real life as you see them on video.  I’ve seen TONS of content planners, but this is by far, my favorite.  

The Customer Avatar Worksheet

customer avatar lead magnet

If there’s one thing that every small business needs (and virtually NO small business has) it’s a clearly defined profile of your ideal customer.  Digital Marketer has you covered with this insanely useful template.

Persona Templates: Easily organize your audience segments and make your marketing stronger

persona template lead magnet

These free, customizable buyer persona templates from HubSpot will let you easily organize your research to create your very own buyer personas. If you market with buyer personas, you are marketing smarter.

The 10-Point Blog Post Audit

This is a super two-fer.  You get both a blog post as well as a free download (no opt in required).

The Ultimate Social Media Swipe File

social media swipe file lead magnet

“Copy & Paste” these 72 PROVEN headline formulas to get more clicks from Facebook, Twitter and your own blog…

195+ visual marketing Design Templates

content creation template lead magnet

Feeling stuck about how or what to create as a lead magnet? Hubspot’s lead magnets have been tested with millions of people and now, they’ve created hundreds of high converting templates that you can use for infographics, ebooks, social media posts, Canva templates, call-to-action templates and so many more.

CoSchedule Guide Library

I’ve been using CoSchedule for more than ten years. Read my CoSchedule Review to see exactly why I’m such a fan. And, if you’re looking to 10x your content marketing, then check out these guides.

Quiz Funnel by Ryan Levesque

I took the Quiz Funnel Masterclass and it was amazing. Ryan Levesque and his team will show you how to use quizzes as a lead generator. Go ahead, take the quiz and see how it works.

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