How to Plan a Business from Scratch
Every great business started with a drive and a passion. Sure. However, your business will not grow with drive and passion alone. You NEED a plan. Starting a business without a well thought-out plan increases your chances of failure tremendously. Everyone loves the...
How to Use Learning Styles in Your Content Marketing
People learn in different ways which is why Howard Gardner came up with the 7 different learning styles. If you want to communicate your message effectively and engage your audience, your content marketing strategy should cater different types of people. In this...
Harness The Power of Community For Your Business
Having a digital community is a MUST if you’re trying to build your personal brand or build your business on social media. You have to connect with your community. And, there’s no better way for building community than to connect and engage with them. In this episode,...
How to Create Chatter About Your Business
For every business, it is important to use word of mouth marketing to extend the reach of your business and eventually acquire more customers. In this day of age, it does not come as a surprise that online word of mouth spreads faster than offline. Which is why, it's...
Your Digital Brand Identity on Social Media
For any business, the goal is to establish a recognizable name, color, logo, design and outlook that serves as a unique identity of a product or service. Which is why, curating your digital brand identity on social media is very important. Creating a brand identity...
How to Get Out of Debt
Being in debt sucks and there’s no way to sugar-coat it. To enjoy the comfort of debt-free living, you must be willing to make the necessary commitment that goes with that life-changing decision. Today’s episode with Jim Katzaman from Largo Financial Services is a...
Is Striving for Perfection Holding You Back
You don’t have to be perfect. There. I said it. Being good enough is actually ENOUGH so, give yourself a break! Is striving for perfection a good thing or a bad thing? In this episode, Carrie Maslen from Gilroy Associates, talks about the dangers of perfectionism....
How to Take a Stand With Your Brand
As a business owner, your goal is to win customers and keep them. One way of doing so is by making a difference. You need to show what moves you, what you stand for. In this episode, Stacey DePolo from GoDaddy talks about brand advocacy and she shares why it’s...
How to Navigate Relationships at Work
North Americans clock in between 36 - 47 hours each week. And if we’re not in an office, we’re still connected and responding to emails after hours. Work has a hold on us to the point where we often joke about having work “husbands”, work “wives” and work families....
How to Choose Sales and Marketing Automation Tools
Sales and marketing automation tools are supposed to help small businesses get and keep new customers without hiring a huge sales and marketing team. These days, however, there seem to be more sales and marketing tools than there are people who know how to choose and...
