Funny Business: How to Use Humor in Your Business
Happiness sells. If you want to really connect with people, add a dash of humor to your brand name. Why? Well, it works. By engaging to a consumer’s emotions, you make them remember you. Incorporating humor to your business humanizes your brand. Thus, establishing a...
How to Use Social Media as a PR Tool
A good marketing strategy for small businesess is comprised of various components; newsletters, blogging, advertisements, social media, public relations, you name it. However, in today’s fast-paced society, those strategies may need to overlap. One good example is...
Why Your Struggling Business Needs Sales Enablement
At a Glance If you want to drive sales results, you need an effective system of processes you can apply to your entire marketing and sales team. This is called Sales Enablement. What is Sales Enablement - Tell it to me like I'm 5 Sales and marketing are all the...
How to Plan a Business from Scratch
Every great business started with a drive and a passion. Sure. However, your business will not grow with drive and passion alone. You NEED a plan. Starting a business without a well thought-out plan increases your chances of failure tremendously. Everyone loves the...
How to Use Learning Styles in Your Content Marketing
People learn in different ways which is why Howard Gardner came up with the 7 different learning styles. If you want to communicate your message effectively and engage your audience, your content marketing strategy should cater different types of people. In this...
Harness The Power of Community For Your Business
Having a digital community is a MUST if you’re trying to build your personal brand or build your business on social media. You have to connect with your community. And, there’s no better way for building community than to connect and engage with them. In this episode,...
How to Create Chatter About Your Business
Image by Shutterstock By Fuller Photography For every business, it is important to use word of mouth marketing to extend the reach of your business and eventually acquire more customers. In this day of age, it does not come as a surprise that online word of mouth...
Your Digital Brand Identity on Social Media
For any business, the goal is to establish a recognizable name, color, logo, design and outlook that serves as a unique identity of a product or service. Which is why, curating your digital brand identity on social media is very important. Creating a brand identity...
How to Get Out of Debt
Being in debt sucks and there’s no way to sugar-coat it. To enjoy the comfort of debt-free living, you must be willing to make the necessary commitment that goes with that life-changing decision. Today’s episode with Jim Katzaman from Largo Financial Services is a...
Is Striving for Perfection Holding You Back
You don’t have to be perfect. There. I said it. Being good enough is actually ENOUGH so, give yourself a break! Is striving for perfection a good thing or a bad thing? In this episode, Carrie Maslen from Gilroy Associates, talks about the dangers of perfectionism....