To help you best generate leads on YouTube, we asked content creators, and content marketing professionals this question for their best secrets.
Are you using YouTube to generate leads and clients? What’s your secret to success?
What Role Does YouTube Play in Your Digital Marketing?
YouTube is the second most popular search engine in the world, so it’s no surprise that it plays a big role in digital marketing.
It’s a great place to share your brand’s story, reach new audiences, and generate leads and clients.
From using YouTube lead forms for data collection to geo-targeting your YouTube Ads, there are several basic secrets shared that you may employ to generate leads and clients in marketing your brand successfully.
Here are 14 basic YouTube lead generation strategies these leaders use to generate leads and clients:
- Use Youtube Lead Forms for Data Collection
- Share Meaningful Targeted Content
- Use End Screens to Maintain Momentum to Gain Leads
- Use Youtube Cards
- Take Advantage of YouTube as the Second Largest Search Engine
- Encourage Your YouTube Content Audience to Leave Comments
- Boost Brand Awareness and Conversions With Product Demonstration Videos
- Reverse Engineer Your Competition to Gain More Traction on YouTube
- Brand Your YouTube Videos
- Target Your Audience With YouTube Ads
- Work With YouTube Influencers to Generate Leads and Clients
- Engage in Conversations to Build Trust and Strengthen Relationships
- Create Attractive Thumbnails for Your Videos for Positive Results
- Geo-Target Your YouTube Ads for Best Results
- Optimize your YouTube Video Description
Use Youtube Lead Forms to Generate Leads on YouTube
When you are trying to get leads from YouTube, make sure you use the lead forms that YouTube provides. This will help you collect the right data.
You’ll find lead forms in YouTube’s video action campaign services. This is a great way to customize your data and collect the information you need to target customers.
With that in hand, you can use this information to create remarketing lists. These lists will help you guide new leads into your sales funnel. This will help you create personalized and customized campaigns that are more likely to engage your ideal customer.
Greg Gillman, MuteSix
Share Meaningful Targeted Content
YouTube can be a great way to generate leads and clients. We use it to create helpful, informative videos that solve problems or answer questions that our target audience is searching for.
We also use YouTube Ads to reach a wider audience with our video content.
To get started, we determine what kind of videos will be most helpful and relevant to our target audience.
Once we have an idea for our video content, the next step is creating high-quality, engaging videos that deliver value to viewers. That means ensuring our videos are well-produced and offer useful information or entertainment value.
Once we have a strong selection of videos, we promote them through social media, your website and outreach.
Natalia Brzezinska, PhotoAiD
Use End Screens to Maintain Momentum to Gain Leads
Just like in our marketing efforts in other forums, we make sure all of YouTube videos end with a “call to action” (CTA) by using attractive end screens to generate leads.
You can have the best content, the most visually attractive images, and a great product or service, but if you do not guide your viewer where to go, your message will lose momentum and you will fail to bring them into your sales funnel.
By implementing the use of end screens, you will be able to place a CTA just at the point where your audience completes watching your video.
This creates momentum in which you take your viewers’ accumulated interest and guide them to the next step, whether it be to subscribe to your channel or directing them to a landing page to gather more data.
In using end screens as a CTA, you can effectively encourage further engagement and the lead generation you desire.
Matt Miller, Embroker
Use YouTube Cards
My secret for using this app as a lead generation platform is to use YouTube Cards.
These cards have proven to be highly effective in creating new leads for my company. These are interactive cards that usually appear at the end of a video. They allow content creators to share links to their websites throughout the video.
You can add up to five cards in each video. I try to add cards after the halfway mark of the video to retain the attention of the viewers. It encourages them to watch the whole video and not leave in between. I use YouTube cards to share links to our high-value content.
It mostly includes our blog or our website. However, sometimes I encourage the audience to take a survey or quiz or ask them for a donation.
Aviad Faruz, FARUZO New York
Take Advantage of YouTube as the Second Largest Search Engine
YouTube is the second largest search engine behind Google. This fact alone lets me know that I should use this resource to its fullest potential as a business owner.
We have created a Glamnetic YouTube channel where users can find how-to videos and reviews, learn about our company story, and discover new products.
Video is the leading type of content, so the fact that YouTube is the premier online video sharing and social media platform, as well as a search engine powerhouse, means that YouTube is an essential tool when generating leads and finding new customers.
Ann McFerran, Glamnetic
Encourage Your YouTube Content Audience to Leave Comments
Users know that your videos are worthwhile to watch when they notice a lot of comments on them. Not allowing comments altogether may give users the impression that you are hiding information or that your video is subpar. Users will be less likely to subscribe to you as a result, and your brand’s reputation may even suffer.
Asking thought-provoking questions or requesting suggestions are two ways you might encourage comments on your videos.
Ask your audience to respond in the comments section, and pin the comment that you think is most informative or useful in order to encourage deeper conversations.
Make sure to respond promptly and to as many comments as you can. Users appreciate companies that are responsive. It demonstrates your enthusiasm for and commitment to the information you are providing, as well as your sincere appreciation for the people who watch your videos.
David Bitton, Doorloop
Boost Brand Awareness and Conversions With Product Demonstration Videos
We have found that product demonstration videos are a highly effective way to both boost brand awareness and increase conversions.
Product demonstration videos use a presenter to give customers a live demonstration of how the product can be used. When people see someone using the product, it is easier for them to imagine using the product themselves.
What works for us is to have our products demonstrated against a plain white background, and to keep our videos lasting no more than 45 seconds. Our conversion rates have increased by 37% since we started making product demonstration videos.
Leanna Serras, FragranceX
Reverse Engineer Your Competition to Gain More Traction on YouTube
Reverse engineer your competition to gain more traction on Youtube. Depending on your business, you will want to study your niche and see what type of content is working for them.
Copying isn’t the name of the game, but taking something that works and making it your own is a tried and true strategy that works. Don’t reinvent the wheel when you don’t have to.
Instead, focus on building a quality channel that you are genuinely proud of while remaining aware of where it fits in the larger picture on Youtube.
Ubaldo Perez, Hush Anesthetic
Brand Your YouTube Videos
When creating content for YouTube, the most important thing is to ensure people know that your videos are part of your company’s offerings.
The bare minimum requires having an intro card at the beginning of your video and a card with your logo at the end. This way, users who come across your videos online associate the content with your company.
Include a link to your website in the video or video description so that it’s easy for people to locate you online.
People need to know more about you before their interest in your video content can translate into sales.
Anthony Martin, Choice Mutual
Target Your Audience With YouTube Ads
Youtube video ads are great for lead generation. The key is to target channels, topics, and audiences that are most aligned with your product or service. The more specific you can go while maintaining volume, the better.
The cost per lead on Youtube is still very low compared to other options, so long as you target people well and create an engaging ad that hooks people in within the first few seconds.
Just keep in mind that you need a compelling offer for people. Usually this means granting them access to free materials that bring immediate value in exchange for contact information.
You can funnel them towards a paid purchase at that time, or nurture those leads by building out email sequences that keep them engaged.
Dennis Consorte, Snackable Solutions
Work With YouTube Influencers to Generate Leads and Clients
Growing a YouTube channel today is hard, especially for a brand with little-to-no international recognition.
Instead of pouring resources into growing our own YouTube video channel, we decided to rely on other YouTube influencers to generate leads and clients.
Product reviews, testimonials, and promotional videos all worked great for us.
We decided to use our resources to reach out to other YouTube influencers and ask them to honestly review our products and provide coverage of our brand.
For a growing brand like ours, this was an absolutely winning strategy, and we got a lot of good results and clients from this.
Ian Kelly, NuLeaf Naturals
Engage in Conversations to Build Trust and Strengthen Relationships
As a mission-driven, values-based company, our YouTube channel focuses on the wellness of the mind, body, and soul rather than promoting our products.
So we encourage our audience to learn with us as we engage in meaningful conversations with guests ranging from Dr. Stephen Gundry, whose mission is to improve health, happiness, and longevity, to motivational coach and author Tony Robbins.
Doing so lets them know we care about them and want to help them live well longer.
By melding your CSR initiatives into your YouTube videos, you invite viewers on your brand’s journey to effect positive change in their lives and in the world.
While this may seem like lead generation, it actually helps build a relationship with your brand, encouraging people to head over to your website to check out your products and make a purchase.
Maria Shriver, MOSH
Create Attractive Thumbnails for Your Videos for Positive Results
Getting positive results from YouTube is all about creating attractive thumbnails for your videos.
There are other factors, of course, but all of these won’t matter if your videos fail to attract clicks.
That’s what a great thumbnail lets you do. It captures people’s attention, gives them a good sense of what your content is about, and compels them to watch.
A few best practices when creating effective thumbnails include being mindful of color contrast and choosing a suitable font.
An eye-catching photo, ideally with a human face, also helps viewers feel an instant connection and increases the likelihood of a click.
Milo Cruz, Freelance Writing Jobs
Geo-Target Your YouTube Ads for Best Results
If you are trying to get leads and clients for a physical product or service Geo-targeting your ads to a specific area gives you the best results.
Although they might cost you a bit more, the leads you’ll collect will be the most qualified and easy to approach.
Running ads with Geo-targeting is a proven and tested method for businesses like real estate.
You can collect leads with web forms or collect their email in exchange for a free tour or a PDF with the property/listings details.
The leads are going to be from a close by area which’ll increase the chances of the clients or prospects engaging with your emails or proposals.
Tiffany Homan, Rental Property Calculator
Optimize Your YouTube Video Description
There are a lot of things you can do to optimize your YouTube videos, and one of the simplest is to make sure your video descriptions are well written and keyword rich.
Including relevant keywords in your descriptions will help your videos show up in search results for those terms, and will also help potential customers find you when they’re browsing related topics.
Make sure to include a link to your website or landing page in your description, as well as any other important information about your business or product.
And most importantly, be sure to keep your descriptions updated as you release new videos!
Ivana Taylor, DIYMarketers
YouTube is an excellent platform for lead generation because it offers a great opportunity to reach a large number of potential customers. Additionally, it provides a variety of features that can be used to generate leads, including lead forms and geo-targeting. By using these features and following the tips in this article, you can use YouTube to successfully generate leads for your business.