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Writing content is one of the most time-consuming parts of your marketing strategy. You’ve got to think and plan the topics, write and research the content, edit and proofread it, upload it, promote it and repeat. Although it’s renowned for being on the most effective forms of drawing in traffic to your website, it takes time.
The real challenge comes when you starting thinking about how to repurpose blog content for social media. What if there was a sure-fire formula you could use to condense and reform your blog content and turn it into social media content? You’re all in — so let’s get it done.
Today, we’re going to explore this formula, for repurposing blog content and creating clickable, shareable social media content that will save you a ton of time in the long-term.
You’ll also be able to dramatically increase the amount of traffic that your social media pages are driving through to your website!
“Quotes are one of the best ways to connect with followers on your social media channels. After all, you’ve probably seen the popularity of inspirational quotes and the ability to share them quickly from other content articles,” says Nicolas Anderson, a content creator for Assignment Help.
You can implement this technique yourself by searching through your top performing blog posts and creating quotes out of your content. Simply add the quote to your social media post, link back to your article and post away! Posting on Instagram? Simply add your quote to a picture and upload!
Repurpose Tip: Search through your top performing blog posts and create quotes out of your content. Simply add the quote to your social media post, link back to your article.Click to tweet
Adapting Your Content Medium
Of course, you’re not going to want to be posting a 1,500-word post into a series of social media posts, this is going to get confusing, and the chances are that most readers won’t bothered to read them all.
However, you can actively change the format of your content into another medium that will make it far more exciting for them to read.
For example, if you’re detailing facts and figures in your content, you could create an infographic to share, or even turn them into a visual video. Visual media such as this is one of the best ways to engage your audience while sharing your blog content.
If you’re detailing facts and figures in your content, you could create an infographic to share, or even turn them into a visual video.
There are so many ways in which you can convert your content. Sometimes, you may even have a message that you want to communicate. In this situation, you could easily convert a quote into a picture, just as a meme or a GIF to simply, yet effectively, communicate with your social media followers.
Customise for Each Platform
Consider how many social media platforms you’re posting on. Perhaps you’ve got Facebook, Twitter, Instagram, Snapchat, and Pinterest. Each time you set about uploading content to each one of these platforms, you’ll need to make sure that you’re customising your content to suit the audience of each platform.
“For example, on Instagram, nobody is going to want to read masses of content in your post caption, whereas on Facebook you will be able to get away with. The same concept applies to the way that you implement hashtags and links,” shares Taylor Fincham, a social media content writer for Oxessays.
This means creating several posts when you’re converting your blog content, so it matches the expectations of your followers, maximising your engagement rates. Sites like Writing Populist, My Writing Way and Studydemic are free resources to help you do this exceptionally.
Each social media platform that you’re deciding to use comes with their own range of demographics and posting techniques that you’ll want to be aware of. For example, the tags (or hashtags) that you’re using may differ from platform to platform, as might the way you speak with your target audience.
Ask Questions to Your Followers
Since your blog post content will be addressing a certain problem or concept, with the aim of answering questions, asking your followers a question to get them engaged is one of the best ways to get them interacting with your social media posts.
You can then add links to the blog posts that will help your readers to answer these questions. Of course, you’ll want these questions to stand out in such a way that your followers can’t resist clicking and typing to find out more.
If you don’t have a team of in-house writers within your business, this may seem time-consuming to think of the right questions. However, using writers from professional content services, such as Academized, Essay Services and Revieweal can save you so much time while providing you with quality content.
When it comes to asking questions, this is one of the best ways to get people thinking about the content that you’re writing. If you’re struggling with how to break your blog posts down, simply start with the conclusion or summary of your blog post and work backwards.
This is a sure-fire way to find a question that your readers and followers are going to find irresistible and they won’t be able to help but click to find out more.
Talk About Your Content’s Hook
Every blog post and article you upload will have a hook. This is the purpose of your content and the reason that your reader will click on your content in the first place.
Repurposing Tip: your headline into a small paragraph, no more than 50 words, that describes the hook of your article to your followers.Click to tweet
For this, try converting your headline into a small paragraph, no more than 50 words, that describes the hook of your article to your followers. Tell your followers why this blog post should matter to them. This is one of the most effective ways to convert your blog post into a social media post and, if written correctly with an implemented call to action, this should be one of the best ways to drive traffic to your blog posts and your website.
Don’t forget to include a relevant visual image or video alongside each social media that you’re uploading, as well as a link back to the original post you can continue to drive up that traffic to your website.