Link In Bio Tools Will Consolidate Your Links — But Which One Should You Choose?

Discover the best Link in Bio tool for you among 62+ options - find your perfect match now!

By Ivana Taylor

Published on July 4, 2023

In This Article

Have you noticed how scattered your online presence is? You’ve got a website or blog, social media accounts, ecommerce stores — so many sites and every social media channel only give you a single space to put in a “link”.

Social media platforms have only 1 link per bio. You need link in bio tools to consolidate your online presence in a single link.

So how do you share all the important information about yourself in a single link?

You put it all in one place — and that’s what “Link in Bio” tools do. So when you hear someone on TikTok or Instagram say or reference a “Link in Bio” — they are often referencing a link sharing software that takes your whole online footprint and consolidates your website, social channels and any other online property you have into one place.

Sounds handy — right?

Link in bio tools have come to the rescue, allowing you to consolidate multiple links into a single, easy-to-use platform. But with so many options available, how do you choose the right one for your business? In this blog post, we’ll explore the pros and cons of different link in bio tools, discuss the types of businesses that can benefit from them, and provide some honest reviews to help you make an informed decision!


There are more than 62 different Link in Bio tools used by tens of millions of people — so which one is best for you? Let’s find out.

I’ve recently been exploring the best link sharing tools, and boy, have I learned a lot. In this article, I’m going to share my experiences and insights and hopefully, you’ll be able to pick the one that’s best for you and your business.

Short Summary

  • Link in bio tools and sites provide convenience & help businesses achieve their goals.
  • Consider URL structure, clicks to conversion, design & ease of setup/maintenance when choosing a tool or site.
  • My honest review: Stan.Store for creators/coaches, Pensight for info marketers,, Linktree or Bitly as link in bio tools

Why Not Use my Own Website Builder?

If you already have and use a website, why not just create a landing page for all your links?

You can absolutely do that — especially if your website is mobile friendly (and it should be). Using your own website will give you a ton of benefits such as:

  • The ability to customize the page to be anything you want.
  • Spot on branding that’s built in.
  • Creative control
  • 100% ownership
  • ALL the SEO benefits

As you can see, there are lots of benefits to creating your own mini website on a single landing page. You have to ask yourself if it’s faster, cheaper, and easier to use than a tool.

The Pros and Cons of Link in Bio Tools

four people watching on white MacBook on top of glass-top table
Photo by Mimi Thian on Unsplash

If you’ve been a regular on Instagram or TikTok, you will have heard creators say something like “check the link in my bio” especially when they are reviewing a tool, or product, or promoting some type of giveaway.

Biggest Pro: Consolidate all your links in one place

Link in bio tools have become increasingly popular as a way to include multiple links within your social media bios.

Why? Well, if you haven’t noticed, social media platforms only allow you to share ONE link in your bio. And, this became a huge problem for people who have a broad internet footprint.

Bio link tools allow you to create a custom landing page that houses several links, making it easier for your followers to find the content they’re most interested in, such as your latest Instagram posts.

For example, you might have an Instagram bio link to your online store, latest blog posts, and YouTube videos all in one place, instead of constantly updating your bio link to reflect your most recent content.

Biggest Con: Lots of tools with lots of features

However, not all link in bio tools are created equal. Some tools focus primarily on consolidating links and offer limited lead generation or commerce features, while others provide a more comprehensive solution with advanced features like email marketing, funnels, and payments. Choosing the right tool for your business depends on your specific needs and goals.

What Type of Businesses Benefit Most from Link in Bio Tools

two women sitting beside table and talking
Photo by Christina @ on Unsplash

OK, so now you understand the purpose of these bio link tools, and now you have to decide which type of tool is best for your business.

Different types of businesses can reap the benefits of link in bio tools, depending on their specific objectives.

For example, consultants, coaches, and info marketers might use these tools to promote their services and share resources, while affiliate marketers and ecommerce shops can drive traffic to specific products or promotions.

In the following sections, we’ll dive deeper into how these different businesses can benefit from link in bio tools.

Consultants, Coaches, and Info Marketers

For consultants, coaches, and info marketers, linking in bio tools can be an excellent way to showcase their expertise, share valuable resources, and even book appointments with potential clients. By consolidating as many links in one place, these professionals can save time and make it easier for their followers to access the information they need to make a decision.

Additionally, many link in bio tools offer customization options and analytics, allowing professionals to tailor their landing page to their brand and track engagement.

Affiliate Marketers

Link in bio tools can be a game-changer for affiliate marketers, allowing them to promote multiple products and track clicks for commission purposes. By bringing all their online content together in one place, affiliate marketers can increase visibility for their affiliate products and customize their digital marketing efforts.

Ultimately, this can help boost engagement, encourage action from followers, and increase conversions.

Ecommerce shops

For ecommerce shops, linking in bio tools can help include more links, drive more traffic to their website, and even make their social media platforms shoppable. By directing followers to specific products, sales, or promotions, online stores can effectively curate a small selection of products they want to highlight and potentially increase sales.

In short, link in bio tools can be a powerful way for ecommerce shops to boost their sales and brand recognition.

The Two Basic Categories of Link in Bio Tools

focus photography of woman hand with peace sign
Photo by Priscilla Du Preez on Unsplash

When it comes to link in bio tools, there are two main categories: micro website builders and landing page builders. Some tools focus on consolidating links and providing basic lead generation features, while others offer more advanced features like email marketing, funnels, and payments.

Let’s take a closer look at the differences between these two categories of links in bio tools.

Link in bio TOOL: Consolidate links, some lead generation, limited commerce

Link in bio tools primarily focus on consolidating links and may offer limited lead generation and commerce features. These tools are designed to bring all your links together in one place and may include basic analytics, customization options, and the ability to add multiple links. A popular bio link tool that serves this purpose includes platforms like, Linktree, and

While these tools can be helpful for businesses looking to consolidate their links and track engagement, they may not offer the full suite of features that some businesses require.

Link in bio SITE: All link sharing features plus, email, funnels, payments, webinars, coaching and more

Link in bio SITEs, on the other hand, provide a more comprehensive solution, including email marketing, funnels, payments, webinars, and coaching features. These platforms are designed not only to consolidate links, but also to offer advanced features that can help businesses grow and monetize their online presence. Examples of link in bio SITEs include Stan.Store, Pensight, and Beacons.

If your business requires a more robust solution beyond just a single link, a link in bio SITE may be the better choice.

How to Choose the Best Link in Bio Tool or Link in Bio Site

white red and green wooden street sign
Photo by Alexander Schimmeck on Unsplash

Now that we’ve explored the different types of links in bio tools and platforms, how do you choose the best one for your business? Depending on your specific needs and objectives, different businesses may benefit more from a link in bio TOOL or a link in bio SITE.

In the following sections, we’ll break down the ideal scenarios for each type of platform.

Startups that want to start making money fast: Site

For startups looking to make money quickly, a link in bio SITE may be the better choice. These platforms often offer more advanced features such as email marketing, funnels, and payments, which can help startups monetize their online presence faster.

With a comprehensive solution like a link in bio SITE, startups can focus on growing their business and generating revenue right out of the gate by utilizing a well-crafted blog post.

Existing business that wants to drive traffic: Tool

If you’re an existing business looking to drive traffic to your website or social media platforms, a link in bio TOOL may be more suitable. These tools primarily focus on consolidating links, making it easier for your followers to access your content. While they may offer limited lead generation and commerce features, link in bio TOOLs can still be an effective way to increase visibility and drive traffic for your business.

Link in bio TOOLs are a great way to make it easier for your followers to find you.

Offline businesses that wants to go online fast: Site

Offline businesses transitioning to an online presence may also find links in bio SITEs helpful. These platforms often offer a more comprehensive solution, with features like email marketing, funnels, payments, webinars, and coaching, which can help offline businesses establish an online presence quickly and efficiently.

By choosing a link in bio SITE, offline businesses can streamline the process of going online and start generating revenue faster.

Features to Consider

person writing bucket list on book
Photo by Glenn Carstens-Peters on Unsplash

When choosing a link in a bio tool or site, there are several important features to consider. These include the URL structure, the number of clicks to conversion, the design, and the ease of setup and maintenance.

In the following sections, we’ll explore each of these factors in more detail to help you make an informed decision when selecting the right link in bio tool or site for your business.

URL structure: Must be simple, easy

A simple and easy URL structure is crucial for a link in a bio tool, as it helps ensure that your links are readable and consistent across all platforms. Additionally, using hyphens instead of underscores in the URL can make it easier to read and understand, while also improving search engine indexing.

Accurate keywords in the category URL can make your link more descriptive and memorable, further enhancing search engine indexing. Make sure to choose a link in the bio tool with a user-friendly URL structure to maximize its effectiveness.

Number of clicks to conversion

The fewer clicks required for conversion, the better. A good conversion rate for link clicks is between 2% and 5%. When choosing a link in a bio tool or site, consider how many clicks it takes for a follower to complete the desired action, such as making a purchase or signing up for a newsletter.

The more streamlined the process, the more likely your followers are to convert.

Design: Look and Feel

The design of your link in bio tool or site should be visually appealing and match your brand. This not only helps create a consistent look and feel across your online presence, but also makes it more likely that your followers will engage with your content.

Choose a link in the bio tool or site with a visually appealing design and customization options to ensure that your landing page aligns with your brand identity.

Speed to setup and ease of maintenance

white and black letter t-print
Photo by Pablo Arroyo on Unsplash

Finally, consider the ease of setup and maintenance when choosing a link in a bio tool or site. The easier a tool is to set up and maintain, the more likely you are to keep your content up-to-date and relevant for your followers.

Look for tools that offer simple setup processes and user-friendly interfaces to ensure that you can focus on creating and sharing content, rather than struggling with a complicated platform.

My Honest Review of 4 Link in Bio Sites for Creators, Coaches, and Info Marketers

Let’s now take a closer look at some link in bio sites specifically designed for creators, coaches, and info marketers.

Attributes Stan Pensight Beacon Utas
Sales features Yes Yes Yes Yes
Speed and Ease of set up Very Somewhat Very Somewhat
Look and feel Sleek and simple Decent Minimalist Sleek
URL simplicity
Very simple, easy to remember
Long, hard to remember
Medium hard to remember
Short, hard to remember
Clicks to conversion 1 2+ 1 3+
Pricing Monthly no free free+ fee for sales free + fee for sales Monthly


lf stan

Stan.Store is a comprehensive link in bio site with various features for creators and coaches. It allows you to create a custom link in your bio page with a custom URL, add brand pages, product links, affiliate links, articles, YouTube videos, music tracks, images, and more. You can also choose from different fonts, colors, and design themes to create a visually appealing and consistent brand presence.

With its 1-tap checkout feature and various product options, Stan.Store is a powerful platform for creators looking to monetize their content and services.

My honest recommendation: SNAP IT UP – if you can afford it

  • Stan store is the most popular link sharing site with TikTok and Instagram creators. Not gonna lie, the interface and design are AMAZING. Super easy to integrate, set up, and manage.
  • The URL is short, easy, and logical to remember. You wouldn’t think this is that important, but to me, it is.
  • 1-click to get to anywhere. The user experience is stellar.
  • Ideal for startups with nothing. $99 per month for ALL the features. No code, easy to launch and start selling.
  • EXPENSIVE for people who need mostly link sharing and some lead gen.



Pensight is a platform designed for info marketers to share resources and promote their services. It allows you to customize your bio page with a custom URL, brand pages, product links, affiliate links, articles, YouTube videos, music tracks, images, and more. In addition, Pensight offers features such as scheduling, payments, hosting meetings, setting up a storefront, and offering paid live video consultations.

With its comprehensive features tailored to the needs of info marketers, Pensight is an excellent platform for sharing resources and promoting services.

My Honest Recommendation: Great free option

  • It’s free — so if you want a tool that has all the mini-site features along with link sharing. This is nice.
  • The URL is a long and hard to understand — but hey, if that doesn’t matter to you — it’s free.
  • The design is really nice. Not bad at all.

lf utas 1

I found on AppSumo for $39 as a lifetime deal and snapped it up. is a link sharing tool that offers a simple and effective way to optimize the single clickable link in your social media bios and direct your followers to multiple pages or products.

My Honest Recommendation: Great Value

  • It’s really easy to set up.
  • Two clicks to conversions. I think this is really important. This isn’t BAD, but for my “Quiz” it takes you to a “landing page” where you have to click again to get to the quiz landing page to click on the quiz — so that’s 3 clicks. HOWEVER, the product purchasing experience is much better. 1 click to “intend” to purchase and then another click to make your payment.
  • I generally like the look and feel. It’s the closest to Stan

Beacons – AI page builder for creators and influencers

Screenshot 2023 07 04 at 10.22.27 AM

Beacons offers an AI-driven page builder for creators and influencers to showcase their content. With its suite of three products designed for creators, Beacons provides tools for creating a custom link in bio page with a custom URL, adding brand pages, product links, affiliate links, articles, YouTube videos, music tracks, images, and more. You can also choose from various fonts, colors, and design themes to create a visually appealing and consistent brand presence.

In addition, Beacons offers advanced tools to help creators make money, such as donations, sales, and paid requests, making it a versatile platform for creators and influencers looking to showcase their content and monetize their community.

My Honest Recommendation: Great for Consumer Product Influencers

  • This has a pseudo AI design feature. You don’t have to enter your social media URL, just the last username bit and Beacon fills all this in and creates the page. That took like 10 seconds.
  • Media Kit: NO OTHER link sharing platform has a media kit. This is awesome.
  • The design is a little clunky – not slick enough for me.
  • LOVE that it’s free — and has all the “funnel” features you might want to sell through the site.

My Honest Review of 3 Best Link in Bio Tools

Now, let’s explore three popular link in bio tools with varying features and pricing:, Linktree, and Each of these tools offers different benefits depending on your needs and budget, so it’s important to understand what each one brings to the table before making your decision. is a free tool that allows you to create a custom profile page with a custom URL.

lf about me is a simple, personal branding-focused link in bio tool that allows you to create a custom profile page for your Instagram account. With features like uploading up to 30 photos and captions, email signature, spotlight button, lead capture, and appointment scheduling, About.Me is a great choice for individuals looking to showcase their personal brand and consolidate their online presence.

While the platform is more limited in terms of customization options compared to other link in bio tools, it’s an excellent option for those looking for a straightforward and easy-to-use solution.

My Honest Recommendation: Great Value, Versatile

  • was really the FIRST in the link sharing class of tools. I’ve had my account since the early 2000’s
  • The design is super flexible and nice. Very easy to set up
  • There is a simple, forever free option. You can also pay $8/mo for more features


linktree bio

Linktree is a popular link in bio tool that offers customizable themes and various pricing tiers. With features like unlimited links, QR codes for offline sharing, embedded video with autoplay, link thumbnails, and basic analytics (total views and clicks), Linktree provides a flexible and scalable solution for businesses looking to consolidate their links and track engagement.

Whether you’re just starting out with a free plan or looking to upgrade to a Pro plan for additional design control and traffic analytics, Linktree is a versatile and powerful link in bio tool.

My Honest Recommendations: Most Popular

  • Linktree is the most used, most popular link sharing app online today
  • It doesn’t really have sales features – just link sharing
  • Use the free version — good enough.

lf bitly is best known as a link shortening tool, but it can also be used as a link in bio tool to track clicks and analytics. With features like link analytics, URL shortening, link branding, and link retargeting, offers a unique approach to managing your link in bio.

While it may not have all the advanced features of other link in bio tools,’s focus on link shortening and tracking makes it an excellent choice for businesses looking to optimize their link performance.

My Honest Recommendations: Use if you have a account

  • If you already have a account – it makes sense to use this, especially if all you want is link shortening and sharing
  • The interface is easy.
  • The analytics are great.
  • Great basic choice.


In conclusion, link in bio tools and sites offer a range of features and benefits to help businesses of all types consolidate their links, promote their products or services, and drive traffic to their online platforms. From simple link consolidation tools like and to more comprehensive platforms like Stan.Store, Pensight, and Beacons, there’s a link in bio solution out there for everyone. By considering factors such as your business needs, budget, and desired features, you can choose the perfect link in bio tool or site to help your business thrive online!

Frequently Asked Questions

What is the most popular link in bio tool?

Linktree is the most popular link in bio tool, with its free plan allowing unlimited links on your page plus easy-to-use interface and several free themes.

It’s a great way to showcase your content and direct your followers to the places they need to go. With its simple drag-and-drop interface, you can quickly create a page that looks professional and is easy to navigate. Plus, you can also enjoy it.

What integrations are most important for link sharing tools?

The most popular integrations with link sharing sites are:

  • Google calendar for scheduling appointments
  • Stripe or PayPal to receive payments for products or services
  • Email marketing for lead generation
  • Google Analytics and Facebook pixels for tracking

Can I get a custom domain?

Yes. For an extra fee or with pro plans, you can create a custom domain for your business.

Can I run my whole business from a link sharing site?

Yes! This is one of the biggest benefits of link sharing sites. You can literally set up an entire business in less than an hour assuming you have all your links, descriptions, and payment platforms set up.

Are there any free tools I can try?

The following tools have forever free options:

  • LinkTree
  • Pensight
  • Beacon