20 powerful tips on how to start mobile marketing for your business!
One of the things that drives me nuts is how everyone talks about “mobile marketing” but no one really talks about the nitty gritty details of how to leverage mobile marketing to actually get customers and make it easy for them to interact with you.
So first, let’s get real about mobile marketing.
Mobile Devices are the Most Personal Connection to Your Audience
Let’s talk about mobile engagement statistics.
- In the last 6 months, 79% of smartphone users purchased a product with their mobile device, and 4 out of 5 customers shop on their mobile phones
- Text messages have an average open rate of up to 95% and a click-through rate of over 19%
- 90% of people open a text within three minutes of receiving
Every marketer can only dream of these kinds of engagement statistics. But hear this – as tempting as it might be to start blasting your customers with text messages, that’s the fastest way to make them resentful, angry, and opted out.
So what else can you do?
Well, there are tons of creative ways to use mobile marketing to actually help your customers become loyal, profitable customers.
The best way to get this started is to start small and slowly add on additional mobile marketing strategies that serve both you and your customers.
Push Notifications
Push notifications are alerts that are sent to a user’s mobile device to notify them of an event or update. They are used to deliver timely and relevant information to users even when they are not actively using an app.
Push notifications can be used for a variety of purposes such as providing updates on new content, reminding users of upcoming deadlines, alerting them of sales or discounts, and more.
When implementing push notifications into your mobile app, it’s important to make sure you use them sparingly and strategically.
But be careful, too many notifications can cause users to become annoyed with your app and delete it altogether. It’s important that the messages sent are unique and relevant to the user’s interests or needs in order for them to be effective. Additionally, it is suggested that you give users options on how often they would like to receive push notifications from your app so they have control over which messages they receive.
Send Reminders to Schedule Appointments
Sending appointment reminders via mobile is a great way to use mobile marketing. It helps businesses keep track of their customers and stay in contact with them, while also increasing customer satisfaction levels. Mobile appointment reminders can be scheduled quickly and easily, reaching customers almost instantly to ensure they don’t miss an important date or time.
For mobile marketing, I recommend leveraging push notifications. They provide a direct and immediate line of communication and encourage high user engagement.
Furthermore, these notifications can be tailored to user behavior and preferences to significantly boost their effectiveness. They also provide valuable data for further optimization of your marketing strategies.
Specifically, at TeamUp, we’ve seamlessly integrated push notifications into our mobile app. We dispatch timely reminders about scheduling their sessions and managing their customer data. This strategy has not only ramped up user engagement but also markedly enhanced our customer retention.
Maximize Impact With Push Notifications
Sending push notifications on mobile is a great way to make a positive impact on your business, as it has been found that customers who receive these are three times more likely to open them than emails.
According to research, push notifications are the best way to increase customer engagement and urge customers back into an app or website.
Additionally, 82% of consumers said they have enabled push notifications because they wanted timely updates from their favorite brands. Push notifications can be used to remind customers about special offers, discounts, updates, events and more – all of which can be powerful drivers of sales and repeat visits. This makes push notifications a great way for businesses to stay at top-of-mind for their customers and maximize their potential reach in the digital space.
Push notifications are a great strategy because they have a 90% deliverability rate and a seven times higher click rate than email marketing. Recently, we were helping a client optimize their mobile marketing, and we implemented a push notification system for them that turned out to be the game changer. The client was in the fitness industry, and with push notifications, timing is key.
We sent out morning-motivation texts, midday checks, and an evening reminder. In a month, we noticed increased user engagement and the weekly user churn decreased by 4.9%. Push notifications are effective because they facilitate a direct communication channel with users and allow you to send targeted messages.
They also maintain engagement, and unlike emails, they are not overlooked or remain unopened. The trick is to send personalized messages according to user behavior, creating a sense of urgency and a clear value proposition.
Leverage Location-Based Marketing
Location based marketing is a form of mobile marketing that uses the location of a person or device to send them tailored messages. Location-based services (LBS) use either the GPS system on a smartphone or Wi-Fi network connections to pinpoint a user’s exact location. Businesses can then send out offers and promotions to customers in their local vicinity, based on their locations.
Location-based marketing works by targeting people who are near your business’s physical location. It allows businesses to reach out to potential customers at the right place and time with incentives that will encourage them to visit the store in person. Mobile applications such as Foursquare and Yelp are popular tools used by businesses for this purpose, as they allow marketers to target consumers within a certain radius of their store’s physical location.
Best practices for entrepreneurs include:
- Creating highly targeted ads that speak directly to users’ needs;
- Tailoring content specifically for mobile users;
- Using rich media such as video and images in order to engage mobile users;
- Implementing geo-fencing strategies, which enable businesses to create virtual boundaries around certain locations;
- Setting up customer loyalty programs that reward customers for visiting frequently; and
- Utilizing analytics platforms so marketers can track the effectiveness of their campaigns.
I recommend one strategy for optimizing mobile marketing, which is location-based targeting. This allows you to target your potential customers more effectively. Different methods can be used to target your audience.
One is geofencing, where a virtual fence is created around a geographical location and push notifications can be sent to mobile users when they enter or leave the targeted region.
The second one is beacon technology, which involves the installation of small devices that can send marketing messages via Bluetooth whenever a user is in its range. IP address targeting can also be used to estimate the user’s location.
Fahad Khan, Digital Marketing Manager, Ubuy India
Use Geo-Fencing to Reach Customers When They’re Close By
Geo-fencing is a mobile marketing tool that uses GPS or RFID technology to create virtual boundaries around a certain geographical area.
When customers with smartphones enter the geo-fenced area, they are sent location specific messages and notifications. This could include store promotions, discounts, product information and more. Geo-fencing allows marketers to target their campaigns to a specific audience based on their location.
It can be used in conjunction with other marketing strategies to create an effective omnichannel approach for reaching customers. Geo-fencing also provides analytics that allow marketers to track customer actions and trends in order to better inform future campaigns.
Integrating location-based messaging into a retail client’s mobile app drove a 26% increase in foot traffic and a 15% lift in in-store sales by delivering personalized promotions to opted-in users near stores.
It also provided invaluable locale-based customer insights.
Optimize Mobile Apps for Search Engines
Optimizing mobile apps for search engines helps you get more customers because it increases the visibility of your app in search engine results. By optimizing your app with relevant keywords and an engaging description, users are more likely to discover your app when they are searching for related topics.
Additionally, better rankings within search engine result pages (SERPs) make it easier for potential customers to find your app organically. As a result, you get more qualified leads and higher conversion rates from these organic visitors.
Your mobile app will automatically gain attention from potential customers if it is well-optimized, not only for search engines but for app stores as well. This approach is quite similar to optimizing content for websites, which helps them gain more traffic.
Personalization
Personalization in mobile marketing is a powerful tool for businesses to reach their customers and potential customers on a deeper level than ever before.
By collecting and analyzing customer data, you can tailor your mobile marketing campaigns to create an experience that is tailored to individuals’ interests, preferences, and behaviors.
This ensures that each customer receives messages with content that speaks directly to them, rather than a one-size-fits-all approach. It also helps businesses better understand their customers’ needs and wants, allowing them to better serve their target audience. With the right personalization strategies in place, mobile marketing can be an effective way for businesses to win new customers and keep loyal ones engaged.
Engage Users With Personalized Notifications
Personalized notifications in mobile marketing are messages that are tailored to individual users based on their unique preferences, behaviors, and interests. These notifications allow marketers to deliver more relevant and targeted content. For example, a retail store might send an email notification highlighting a sale on products that a customer has previously purchased or browsed.
Direct contact with your mobile app users can be established by sending timely and relevant updates and notices, which in turn creates more engagement with your brand.
Design the notifications in such a way that they are more personalized by considering their behavior, interests, and demographics. Hence, they become less annoying and more effective.
Implement AI for Personalized Marketing
AI personalization in mobile marketing uses artificial intelligence to analyze customer behavior and data, predict their needs and preferences, and tailor messages to individual interests.
I highly recommend leveraging the power of personalization through AI and machine learning to optimize mobile marketing strategies.
AI-driven personalization tools analyze user data in real-time to deliver tailored content, product recommendations and offers to each individual user. This approach is incredibly effective in a mobile context, where user engagement is fleeting yet frequent.
By presenting personalized experiences, you significantly increase the relevance and impact of your marketing efforts, leading to higher engagement and conversion rates.
Implementing AI for personalization requires an initial investment in technology and data analytics. However, the ROI in terms of increased customer satisfaction and loyalty is substantial.
It’s not just about sending a message; it’s about sending the right message to the right person at the right time. This level of precision in mobile marketing can set your business apart in today’s competitive digital landscape.
SEO and Analytics
Using SEO and analytics is a powerful way to maximize the success of your mobile marketing efforts. With SEO, you can create content that is optimized for mobile search engines, such as Google and Bing, which will help improve your visibility in the digital space. Additionally, by utilizing analytics tools like Google Analytics, you can gain insight into how people are using your app or website and make improvements accordingly. This data can also be used to inform decisions about what types of content to produce in order to best engage with your target audience. With both SEO and analytics working together, you can optimize and improve your mobile marketing campaigns for maximum success.
Prioritize Loading Speed in Campaigns
Speeding up your website is a smart move that really pays off, especially when you’re focusing on reaching people on their phones.
When your site loads quickly, visitors have a better time browsing and are more likely to stick around. This also means they’re more likely to buy something or sign up for your newsletter. Plus, your ads work better too, getting more clicks. Search engines like Google also prefer faster sites, so you’re more likely to show up when people search.
And a bonus? You might even save money on your ads. In short, a faster website makes your online marketing more effective and can even be kinder to your budget.
Speed should always be at the top of your mind. Every user expects a seamless experience, but even more so with mobile, where users will quickly find another brand or put their phone down if your content doesn’t load within a second or two. If you aren’t optimizing loading speed on mobile campaigns, you won’t be able to maximize your returns.
Choose ad and marketing networks that are lean and quick to load, then optimize your marketing assets so they will load just as quickly on lower-bandwidth devices in low-service areas. You want to create ads that reach remote users as well as they do those in high-service cities with speedy 5G connections.
A quick load speed won’t just increase user experience—it also makes you more valuable to Google for an SEO boost.
Use SimilarWeb for User Research
Diving into the world of mobile marketing can feel a bit like exploring a new city without a map. That’s where tools like SimilarWeb come in handy.
Think of it as your GPS for navigating the digital landscape. This tool is fantastic for understanding how people use websites and apps on their phones. It’s like having a behind-the-scenes look at what works and what doesn’t in mobile marketing.
Plus, with everything moving towards a mobile-first approach, including apps and websites that act like apps, having a tool like SimilarWeb is more important than ever. It’s not just about checking out your own site; it’s also about keeping an eye on what your competitors are up to. This makes it a must-have for crafting a smart, effective mobile
Understanding how users navigate a site on various devices is crucial before we begin strategizing. What makes this tool particularly useful is its integration with apps.
Use Mobile Analytics for Data-Driven Decisions
Understanding your audience is key in mobile marketing, and there are some great tools out there to help with this.
First, there’s Firebase by Google. This tool works for both Android and iPhone apps, giving you a broad look at how people are using your app. It helps you see what’s working and what isn’t, so you can make your app better and more user-friendly.
Then, there’s Google Analytics for mobile. This tool is all about digging deep into your app’s data. It shows you how people are interacting with your app, what they like, and what they don’t. This info is gold for making your app even more appealing to your users.
UXCam is another fantastic tool. It’s used by some big names in the mobile world and helps you make decisions based on solid data. It’s like having an expert by your side, guiding you on how to improve your app based on what users actually want.
We prioritize this by integrating analytics into every campaign, allowing us to make data-driven decisions. This strategy enables us to personalize the user experience, tailor content, and adjust our tactics in real time based on actual user data.
Moreover, this approach helps in identifying our most effective channels and optimizing the allocation of our budget.
Mobile Marketing Is Achievable for Your Business
The rise of mobile technology has created a wealth of opportunities for businesses to connect with their target audiences. With the right strategy, mobile marketing can be an effective tool to reach more people, build relationships and generate leads. By leveraging the right technology, engaging content and unique customer experiences, business owners can create a successful mobile
