As you can imagine, I run around the internet quite a bit looking for the best free resources on marketing.  And you know where you find the best marketing information out there?  Lead Magnets.

What is a Lead Magnet

Lead magnets are typically killer content that businesses use to get you to share your email with them.  Now here’s the thing – you can spend your time running around the internet like I do — or you can simply get them here in one place.

Following is a list of the best, most informative ebooks, templates, infographics, checklists and marketing information that I’ve run into.

To me, a great lead magnet is something that is so useful, that you’ll come back to it over and over again.  And here are the ones that I’ve run into that I think are absolutely worthy of your email.

Not only are these great bits of marketing information, the brands and people who created them really know their stuff and are worthy of your marketing budget.

The Sophisticated Marketer’s Crash Course in Full Funnel Marketing: This is an awesome ebook on so many levels.  It comes directly from LinkedIn and it includes anyone and everyone worth making part of your list of marketing experts. With this free guide, you’ll quickly learn:

  • The most effective tactics for reaching prospects at every stage of the buyer’s journey.
  • How to measure your impact in the upper and lower funnel.
  • How real companies are using full funnel marketing to boost awareness, conversions, and revenue.
  • How B2B marketing experts take full advantage of full funnel marketing.

KEYWORD RESEARCH FOR SEO : The Definitive Guide by Brian Dean of Backlinko : When it comes to creating incredibly shareable content, Brian Dean is the master.  He’s an SEO expert who believes that the best kind of SEO is great content.  In this guide, he shows you exactly how to find the right keywords so that you get found.  To me, the one way you can tell that someone is an expert is by how simply they can explain complex concepts and Dean knocks it out of the park. You’ll learn how to identify your niche topics, create topic lists, develop personas and much more.

Link Building for SEO The Definitive Guide (2018 Update) by Brian Dean of Backilnko: If you want to improve your sites traffic and credibility (authority), then backlinking is the way to do it. There are companies who you can pay for this service — this is not a good way to go.  Follow Dean’s suggestions, he’s right on the money and his suggestions will save you money!

The 60 Second Blog Plan: How to create a blog content plan in 60 seconds or less by filling in 5 simple blanks (Yes, It’s Really That Simple): is one of my favorite

resources! Ryan Deiss and his team are real pros when it comes to content marketing, Facebook marketing and driving traffic to your site. The single fill-in-the-blank sentence that will finally give you a clear path to blogging success.  Here’s what’s inside:

  • Instant access to the Blog Content Planner spreadsheet so you can track your plan (You’ll love how easy this planner is to use)
  • 55 different blog post ideas to add to your Blog Content Planner so the content on your blog will never get stale and you’ll never run out of post ideas again. (Try the SAQ Post, the Crowdsourced Post or the Guard Down Post)

Content Breakdown Planner from Andrew and Pete: I cannot get enough of these guys!  I met them at Content Marketing World and they are as personable in real life as you see them on video.  I’ve seen TONS of content planners, but this is by far, my favorite.  

The Customer Avatar Worksheet:  If there’s one thing that every small business needs (and virtually NO small business has) it’s a clearly defined profile of your ideal customer.  Digital Marketer has you covered with this insanely useful template.

Persona Templates: Easily organize your audience segments and make your marketing stronger: These free, customizable buyer persona templates from HubSpot will let you easily organize your research to create your very own buyer personas. If you market with buyer personas, you are marketing smarter.

The 10-Point Blog Post Audit: This is a super two-fer.  You get both a blog post as well as a free download (no opt in required).

The Ultimate Social Media Swipe File: “Copy & Paste” these 72 PROVEN headline formulas to get more clicks from Facebook, Twitter and your own blog…

Maximizing LinkedIn for Business by Neal Schaffer: If you’ve been wanting to use LinkedIn but didn’t know where to start. This is the book for you. Ideal for both professionals, business owners and employment seekers.

195+ visual marketing Design templates: Feeling stuck about how or what to create as a lead magnet? Hubspot’s lead magnets have been tested with millions of people and now, they’ve created hundreds of high converting templates that you can use for infographics, ebooks, social media posts, Canva templates, call-to-action templates and so many more.

How to Use This List of Lead Magnets

The most obvious way for you to use these lead magnets is to educate yourself about marketing — FOR FREE, from the best experts in small business and online marketing.

Another way to use this list is to generate ideas for creating your OWN lead magnet to build your email list.