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Remarketing can be an extremely effective marketing tool for small businesses to recapture lost customers.
With remarketing, you can target your ads specifically to people who have already shown an interest in your product or service – which means they’re more likely to convert into a paying customer.However, remarketing can also be complex and difficult to set up properly.
This simple guide will walk you through everything you need to know about remarketing, from the basics of setting up a campaign to advanced strategies for getting the most out of your budget. By the end, you’ll be an expert on all things remarketing!
What Is Remarketing?
Remarketing is a powerful marketing tool that allows businesses to target and reach potential customers who have already shown an interest in their product or service.
By placing a small piece of code on your website, businesses can remarket to visitors who have left without taking action.
Remarketing is an effective way to reach your target audience and increase conversions. It allows you to stay top of mind with potential customers, and can be customized to target specific audiences.
When used correctly, remarketing can be a powerful tool to help increase sales and grow your business.
Benefits of Remarketing
By tracking customers who have visited your website or interacted with your brand online, businesses can target ads specifically to these individuals as they browse other websites.
Additionally, because remarketing is cost-effective and can be customized to target specific audiences, it can be an extremely effective marketing strategy for small businesses.
Some of the benefits of remarketing include:
1. Increased Brand Awareness:
Remarketing helps to keep your business top-of-mind for customers who may have been interested in your products or services, but didn’t make a purchase.
By targeting these individuals with ads, you can increase the chances that they’ll remember your brand next time they’re in the market for what you’re selling.
2. More Leads and Sales:
Because remarketing allows you to target ads specifically to people who have already shown an interest in your brand, it can be an effective way to increase leads and sales.
3. Cost-effective:
Remarketing is a cost-effective marketing strategy, since you’re only targeting ads to people who have already shown an interest in your brand.
4. Customizable:
Remarketing allows you to customize your ads to target specific audiences. For example, you can target ads to people who have visited your website but didn’t make a purchase, or to people who have interacted with your brand on social media.
5. Increased ROI:
Remarketing can help you increase your return on investment (ROI) by helping you to recapture lost customers and increase sales.
If you’re looking for a cost-effective marketing strategy that can help you increase brand awareness, leads, and sales, then remarketing may be the right choice for your business.
How to Set Up a Basic Remarketing Campaign
There are a few different ways to set up a remarketing campaign. The most basic way is to use Google AdWords.
AdWords allows you to create ads and target them to specific groups of people. You can also use other platforms, such as Facebook, to create remarketing campaigns.
The first step to setting up a remarketing campaign is to create a list of people who have visited your website. You can do this by installing a tracking pixel on your website.
A tracking pixel is a piece of code that allows you to track visitors to your website. Once you have a list of people who have visited your website, you can start targeting them with ads.
The next step is to create an ad. The ad should be relevant to the product or service that you are selling.
The ad should also be eye-catching and include a call to action. The call to action should be something that will encourage the person to click on the ad.
Once you have created an ad, you need to target it to the right people. You can target your ad to people who have visited your website in the past, people who are in your target market, or people who are in a specific geographic location.
After you have created your ad and targeted it to the right people, you need to monitor your campaign. You should track the number of clicks, the number of conversions, and the cost per conversion.
You can use this information to optimize your campaign and make it more effective. Remarketing is a powerful marketing tool that can help you increase the chances of getting business from people who have already shown an interest in your product or service.
Remarketing Strategies for Different Types of Businesses
By targeting ads to people who have already visited your website or interacted with your brand, you can increase the chances of them becoming a customer or client.
There are many different ways to remarket to your audience, and the best strategy will vary depending on the type of business you have.
Here are some different remarketing strategies for different types of businesses:
E-commerce businesses:
If you have an e-commerce business, you can use remarketing to target people who have visited your website but didn’t make a purchase. You can do this by showing them ads for the products they were interested in, or for similar products.
You can also offer discounts or coupons to encourage them to make a purchase.
Service businesses:
If you offer services, you can use remarketing to target people who have visited your website but haven’t booked an appointment. You can do this by showing them ads for the services they were interested in, or for similar services.
You can also offer discounts or coupons to encourage them to book an appointment.
B2B businesses:
If you have a B2B business, you can use remarketing to target people who have visited your website but haven’t contacted you about doing business.
You can do this by showing them ads for the products or services they were interested in, or for similar products or services.
You can also offer discounts or coupons to encourage them to contact you about doing business.
Local businesses:
If you have a local business, you can use remarketing to target people who have visited your website but haven’t come into your store.
You can do this by showing them ads for the products or services they were interested in, or for similar products or services.
You can also offer discounts or coupons to encourage them to come into your store. No matter what type of business you have, remarketing can be a powerful marketing tool.
By targeting ads to people who have already visited your website or interacted with your brand, you can increase the chances of them becoming a customer or client.
Advanced Tips and Tricks for Effective Remarketing
Advanced Remarketing Strategies for Solopreneurs
If you’re ready to up your remarketing game, I’ve got some solid strategies for you. Let’s cut to the chase—remarketing is about being smart, not intrusive. It’s about re-engaging your audience with precision, timing, and relevance. Here’s how you can do just that with a few key tools and strategies:
1. Video Remarketing on YouTube
YouTube isn’t just for influencers—it’s a powerhouse for video remarketing. You can target people who’ve watched your videos, subscribed to your channel, or interacted with your content. Set up these custom audiences in Google Ads, and get your ads in front of them on YouTube and across the Google Display Network. If you haven’t yet, TubeBuddy is a fantastic tool to track deeper analytics on your videos, giving you insight into what works and what doesn’t. Use that data to refine your campaigns.
2. Facebook Custom Audiences
Facebook is still one of the best places to reach your audience, especially for remarketing. If you have an email list, upload it to create a Custom Audience and target them across Facebook and Instagram. This is gold for solopreneurs because you already know these customers—they’ve shown interest before, and now it’s time to re-engage them with new offers, content, or updates. Pro tip: Use AdRoll if you want to combine your Facebook audience with web tracking to hit multiple platforms.
3. LinkedIn Retargeting for B2B
If you’re running a B2B business, LinkedIn Retargeting is a no-brainer. Upload your customer lists and target those same people with LinkedIn ads. LinkedIn’s higher cost per click is offset by the professional targeting—if you’re aiming at specific industries or decision-makers, this is where you want to be.
4. Google Customer Match
For solopreneurs using Google Ads, Customer Match is a fantastic tool. You can use both online and offline data—think email addresses from your newsletter or customer contact info—to create custom audiences. Target them across Search, Shopping, Gmail, and YouTube. This way, you’re reaching customers where they are, whether they’re searching for a product or catching up on emails.
5. AdRoll for Cross-Platform Retargeting
AdRoll allows you to manage campaigns across web, social, and email. It’s especially useful for solopreneurs who need a unified platform without the hassle of running separate campaigns everywhere. With AdRoll, you can upload your customer list and follow them around the internet with relevant offers and content.
6. Criteo for Dynamic Ads
If you’re in eCommerce, consider Criteo for dynamic retargeting. Criteo uses machine learning to show your audience the products they’ve viewed on your site, which helps drive conversions. This is especially useful if your inventory is large, and you want to personalize the experience.
7. Mailchimp for Email and Retargeting
You might already be using Mailchimp for email marketing, but don’t sleep on its retargeting features. You can create targeted ads based on your email list, helping you stay top-of-mind even outside the inbox. Combine this with your regular email marketing, and you’ve got a solid, multi-channel remarketing approach.
1. Use Retargeting Pixels.
Retargeting pixels are pieces of code that you can add to your website. They allow you to track visitors and show them relevant ads.
To use retargeting pixels, you’ll need to create a campaign in your ad platform of choice (such as Facebook Ads). Then, you’ll add the pixel code to your website.
When someone visits your website, the pixel will fire and track their activity. You can then use that information to show them relevant ads.
2. Create Custom Audiences.
Custom audiences are groups of people that you can target with your ads. For example, you could create a custom audience of people who have visited your website in the past 30 days.
To create a custom audience, you’ll need to create a campaign in your ad platform and then choose the “create a custom audience” option.
3. Use Lookalike Audiences.
Lookalike audiences are similar to custom audiences, but they’re based on people who are similar to your existing customers. For example, let’s say you have a list of email addresses of people who have purchased from you in the past.
You could upload that list to Facebook and create a lookalike audience of people who are similar to your existing customers.
4. Target Specific Pages.
You can use remarketing to target specific pages on your website. For example, you could target people who have visited your product pages but didn’t make a purchase.
To do this, you’ll need to create a campaign in your ad platform and then choose the “target specific pages” option.
5. Use Negative Targeting.
Negative targeting allows you to exclude people from your remarketing campaigns. For example, you could exclude people who have already made a purchase from your campaign.
To use negative targeting, you’ll need to create a campaign in your ad platform and then choose the “negative targeting” option.
6. Use Dynamic Ads.
Dynamic ads are ads that are automatically created and personalized for each person who sees them.
For example, if you’re selling products on your website, you could create a dynamic ad that would show the specific product that each person viewed on your website.
To use dynamic ads, you’ll need to create a campaign in your ad platform and then choose the “dynamic ads” option.
7. Test, Test, Test!
As with any marketing campaign, it’s important to test different versions of your ads to see what works best. Try different headlines, images, and call to action buttons to see what gets the best results.
Remarketing can be a very effective way to increase sales and conversions. By using these advanced tips and tricks, you’ll be able to get the most out of your campaigns.
FAQ’s in Relation to Remarketing
What is meant by remarketing?
Remarketing is a form of online advertising that allows businesses to show ads to users who have previously visited their website.
What is remarketing and how does it work?
Remarketing is a form of online advertising that allows businesses to target ads to users who have previously visited their website. Remarketing works by placing a piece of code on your website that tracks users as they browse the web.
When these users visit other websites that are part of the remarketing network, they will see ads for your business.
What is retargeting vs remarketing?
Retargeting is a form of online advertising that targets users who have already visited a website or taken some kind of action.
Remarketing is a similar concept, but it generally refers to email marketing campaigns that are aimed at past customers or website visitors.
What is a good remarketing tool I could try?
AdRoll is a great recommendation as a remarketing tool because it offers a single platform that makes it easy for ecommerce brands and small businesses to launch display ads, social media ads, and email campaigns. This platform helps to engage existing customers, attract new customers, and grow revenue. Additionally, AdRoll’s data-driven approach ensures that brands are only targeting interested consumers with their ads.
Conclusion
This guide has hopefully given you a better understanding of how to set up and run a successful remarketing campaign so that you can take full advantage of its benefits.