For any business, the goal is to establish a recognizable name, color, logo, design and outlook that serves as a unique identity of a product or service. Which is why, curating your digital brand identity on social media is very important. Creating a brand identity online takes into account all the possible social media platforms that your customers are actively using. This is what we are going to talk about in this episode.
Today’s chat is sponsored by TailorBrands, a DIY logo design tool that not only designs your logo in minutes but will integrate your entire brand into your social media channels, schedule your newly tricked-out posts and then measure the results. Our special guest today is Yali Saar, Co-founder and CEO of TailorBrands. He’s a former creative for BBDO & Chief creative officer for RTB — some of the best ad agencies in the world. Yali’s been on the Forbes 30 under 30 list and today, he’s here with us to help you turn your boring, bland and ho-hum brand to brilliant.
In this episode, you’ll learn about:
- Get to Know TailorBrands and Their Services
- How Can a Digital Platform (Like TailorBrands) Replace a Designer?
- Do Designers Use TailorBrands?
- Copyrighting on TailorBrands
- What Is TailorBrands and Why Should You Be Using It?
- Some Social Media Branding Tips on Colors, Logo Design, Quote images, Etc.
- Do’s and Don’ts on Presenting Your Brand on Social Media
“Whatever your project is, our only hope is that we could help you make it a reality.”
“There is a such a thing called Social Media Branding. We tend to forget it. We tend to call it Marketing.”
“You want to make sure that there is consistency regardless of whatever platform you’re at.”
“Your brand voice isn’t necessarily your voice.” #BizapaloozaChat @TailorBrands @YaliSaarClick to tweet
“The brand voice should be the voice that your customers want to hear.” @YaliSaar @TailorBrands #BizapaloozaChatClick to tweet
“If you are not sure what it is, test, test, test.”@YaliSaar @TailorBrands #BizapaloozaChatClick to tweet
“If you are not sure what pops up, just try.”
“These social platforms tend to change a lot.”
“We don’t understand that there’s no such thing as ‘too early to start.’” @YaliSaar @TailorBrands #BizapaloozaChatClick to tweet
“We live in a world where everything becomes a lot more immediate.”@YaliSaar @TailorBrands #BizapaloozaChatClick to tweet
“Understanding how to create that perceived value is something that usually took either a lot of time or a lot of money. But, there are tools today to help you do that.”
“Branding, at the end of the day, is a weapon. Everyone out there is using it.”
“Make sure that your product also has what it takes to rise above the rest.”
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