An Easy Way to Connect Personally With Customers

by Ivana Taylor on September 3, 2010 · 2 comments

in Community Discussion, Contributors, Experts, Features, Heard on the Street, Marketing Tools

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One of my DIYMarketer tips is to send a handwritten note.  That’s a great idea, but it can get overwhelming if you want to be consistent and treat every customer as if they were the only one you have — pretty special.
In response to that tip, I got a wonderful story from Melanie Ellsworth. [...]

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Why You Should Consider Thesis Wordpress Theme As Your Company Web Site

September 2, 2010
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Over the last couple of weeks, I’ve been going on and on about how easy it is to use Wordpress as your web site AND blog.  Well, today, I decided to put my money where my mouth was.
I’ve purchased the new Thesis 1.8 theme for Wordpress and have been experimenting.
I’m not at all technical, so [...]

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Affordable Branding for DIY Marketers

August 30, 2010

Branding can be an expensive proposition.
Either you do it yourself and pull all your hair out.  Or you hire someone and they pull all your money out.  At the end of either process, you level of happiness for the time, money and effort may or may not be what you’d expected.
Just this morning, I was [...]

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Competitive Analysis: How to Keep That New Customer Yours Forever

August 27, 2010

While it’s always great to grow the size of the pie with new customers buying new products — competitive selling something we all have to do.  If you’ve decided to dominate a specific market niche and the top customers within that niche are buying from someone else — you’re in a competitive selling situation.
I received this [...]

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Why the OneCoach Social Media Webinar is Time and Money Well Spent

August 26, 2010

One of the things I LOVE about publishing DIYMarketers and serving as the DIY Marketing expert and resource for Small Business Trends and QuestionPro communities is that I get to explore and try programs that you might be interested in, but can’t afford to risk your time trying.
Over the next 6 weeks I’m going to [...]

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10 Signs That You Are Skimping on Marketing

August 26, 2010

In my latest post on AMEX Open Forum, I bring out the 10 signs that your are skimping on marketing.  Here is the summary:
1.  You Google your company’s name and/or product and a competitor’s site is listed WAY ahead of yours.
2.  You’ve lost more than one customer because of “price.”
3.  Your phones aren’t ringing like [...]

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Latest Study Reveals 6 Insights to How Technical People Buy

August 25, 2010

Q. In what ways do business owners purchase technical products differently from you or me?
A. They don’t
You probably can’t believe that someone actually funded a study to tell you this — but they did and I am SO GLAD.  Ivy Worldwide is a social media, marketing and word of mouth company conducted a study of [...]

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“The 24-Hour Customer” Proves that Time is MORE Valuable Than Money

August 23, 2010

In my latest book review on Small Business Trends, I take a look at “The 24-Hour Customer” by Adrian Ott.
If you’re in any way responsible for developing new products, services or offerings you can’t afford to miss reading this book.  If you didn’t follow the link above that takes you to the video – then [...]

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Try These 10 Strategies to Keep a Customer

August 16, 2010

This article appeared on the AMEX Open Forum blog last week.   The idea for the article came out of my realizing that we spend a lot of time looking for creative ways to find and attract new customers, but often ignore doing the same thing with customers we already have.  We often get so [...]

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An New Tool to Reach Millennials and Measure Your Brand

August 13, 2010

When I run into a trend-setting application that gives small business owners, CEO’s and marketing managers a leg up, I can’t wait to share it!
First let me tell you about a trend and a new fact of life for small business so that you can have some context because that’s how you’ll understand how truly [...]

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