10 Mobile Marketing Tips and Tools That Actually Make Sense for The Rest of Us

Get easy, effective mobile marketing ideas to connect with your audience and boost your app's success. Simple strategies for real…

By Ivana Taylor

Published on December 9, 2023

Mobile Devices are the Most Personal Connection to Your Audience

Let’s talk about mobile engagement statistics.

In the last 6 months, 79% of smartphone users purchased a product with their mobile device, and 4 out of 5 customers shop on their mobile phones
Text messages have an average open rate of up to 95% and a click-through rate of over 19%
90% of people open a text within three minutes of receiving

Every marketer can only dream of these kinds of engagement statistics. But hear this – as tempting as it might be to start blasting your customers with text messages, that’s the fastest way to make them resentful, angry, and opted out.

So what else can you do?

Well, there are tons of creative ways to use mobile marketing to actually help your customers become loyal, profitable customers.

The best way to get this started is to start small and slowly add on additional mobile marketing strategies that serve both you and your customers.

Push Notifications

Push notifications are alerts that are sent to a user’s mobile device to notify them of an event or update. They are used to deliver timely and relevant information to users even when they are not actively using an app.

Push notifications can be used for a variety of purposes such as providing updates on new content, reminding users of upcoming deadlines, alerting them of sales or discounts, and more.

When implementing push notifications into your mobile app, it’s important to make sure you use them sparingly and strategically.

But be careful, too many notifications can cause users to become annoyed with your app and delete it altogether. It’s important that the messages sent are unique and relevant to the user’s interests or needs in order for them to be effective. Additionally, it is suggested that you give users options on how often they would like to receive push notifications from your app so they have control over which messages they receive.

Send Reminders to Schedule Appointments

Sending appointment reminders via mobile is a great way to use mobile marketing. It helps businesses keep track of their customers and stay in contact with them, while also increasing customer satisfaction levels. Mobile appointment reminders can be scheduled quickly and easily, reaching customers almost instantly to ensure they don’t miss an important date or time.

Maximize Impact With Push Notifications

Sending push notifications on mobile is a great way to make a positive impact on your business, as it has been found that customers who receive these are three times more likely to open them than emails.

According to research, push notifications are the best way to increase customer engagement and urge customers back into an app or website.

Additionally, 82% of consumers said they have enabled push notifications because they wanted timely updates from their favorite brands. Push notifications can be used to remind customers about special offers, discounts, updates, events and more – all of which can be powerful drivers of sales and repeat visits. This makes push notifications a great way for businesses to stay at top-of-mind for their customers and maximize their potential reach in the digital space.

Leverage Location-Based Marketing

Location based marketing is a form of mobile marketing that uses the location of a person or device to send them tailored messages. Location-based services (LBS) use either the GPS system on a smartphone or Wi-Fi network connections to pinpoint a user’s exact location. Businesses can then send out offers and promotions to customers in their local vicinity, based on their locations.

Location-based marketing works by targeting people who are near your business’s physical location. It allows businesses to reach out to potential customers at the right place and time with incentives that will encourage them to visit the store in person. Mobile applications such as Foursquare and Yelp are popular tools used by businesses for this purpose, as they allow marketers to target consumers within a certain radius of their store’s physical location.

Best practices for entrepreneurs include:

Creating highly targeted ads that speak directly to users’ needs;
Tailoring content specifically for mobile users;
Using rich media such as video and images in order to engage mobile users;
Implementing geo-fencing strategies, which enable businesses to create virtual boundaries around certain locations;
Setting up customer loyalty programs that reward customers for visiting frequently; and
Utilizing analytics platforms so marketers can track the effectiveness of their campaigns.

Use Geo-Fencing to Reach Customers When They’re Close By

Geo-fencing is a mobile marketing tool that uses GPS or RFID technology to create virtual boundaries around a certain geographical area.

When customers with smartphones enter the geo-fenced area, they are sent location specific messages and notifications. This could include store promotions, discounts, product information and more. Geo-fencing allows marketers to target their campaigns to a specific audience based on their location.

It can be used in conjunction with other marketing strategies to create an effective omnichannel approach for reaching customers. Geo-fencing also provides analytics that allow marketers to track customer actions and trends in order to better inform future campaigns.

Optimize Mobile Apps for Search Engines

Optimizing mobile apps for search engines helps you get more customers because it increases the visibility of your app in search engine results. By optimizing your app with relevant keywords and an engaging description, users are more likely to discover your app when they are searching for related topics.

Additionally, better rankings within search engine result pages (SERPs) make it easier for potential customers to find your app organically. As a result, you get more qualified leads and higher conversion rates from these organic visitors.

Personalization

Personalization in mobile marketing is a powerful tool for businesses to reach their customers and potential customers on a deeper level than ever before.

By collecting and analyzing customer data, you can tailor your mobile marketing campaigns to create an experience that is tailored to individuals’ interests, preferences, and behaviors.

This ensures that each customer receives messages with content that speaks directly to them, rather than a one-size-fits-all approach. It also helps businesses better understand their customers’ needs and wants, allowing them to better serve their target audience. With the right personalization strategies in place, mobile marketing can be an effective way for businesses to win new customers and keep loyal ones engaged.

Engage Users With Personalized Notifications

Personalized notifications in mobile marketing are messages that are tailored to individual users based on their unique preferences, behaviors, and interests. These notifications allow marketers to deliver more relevant and targeted content. For example, a retail store might send an email notification highlighting a sale on products that a customer has previously purchased or browsed.

Implement AI for Personalized Marketing

AI personalization in mobile marketing uses artificial intelligence to analyze customer behavior and data, predict their needs and preferences, and tailor messages to individual interests.

SEO and Analytics

Using SEO and analytics is a powerful way to maximize the success of your mobile marketing efforts. With SEO, you can create content that is optimized for mobile search engines, such as Google and Bing, which will help improve your visibility in the digital space. Additionally, by utilizing analytics tools like Google Analytics, you can gain insight into how people are using your app or website and make improvements accordingly. This data can also be used to inform decisions about what types of content to produce in order to best engage with your target audience. With both SEO and analytics working together, you can optimize and improve your mobile marketing campaigns for maximum success.

Prioritize Loading Speed in Campaigns

Speeding up your website is a smart move that really pays off, especially when you’re focusing on reaching people on their phones.

When your site loads quickly, visitors have a better time browsing and are more likely to stick around. This also means they’re more likely to buy something or sign up for your newsletter. Plus, your ads work better too, getting more clicks. Search engines like Google also prefer faster sites, so you’re more likely to show up when people search.

And a bonus? You might even save money on your ads. In short, a faster website makes your online marketing more effective and can even be kinder to your budget.

Use SimilarWeb for User Research

Diving into the world of mobile marketing can feel a bit like exploring a new city without a map. That’s where tools like SimilarWeb come in handy.

Think of it as your GPS for navigating the digital landscape. This tool is fantastic for understanding how people use websites and apps on their phones. It’s like having a behind-the-scenes look at what works and what doesn’t in mobile marketing.

Plus, with everything moving towards a mobile-first approach, including apps and websites that act like apps, having a tool like SimilarWeb is more important than ever. It’s not just about checking out your own site; it’s also about keeping an eye on what your competitors are up to. This makes it a must-have for crafting a smart, effective mobile marketing strategy that really connects with your audience.

Use Mobile Analytics for Data-Driven Decisions

Understanding your audience is key in mobile marketing, and there are some great tools out there to help with this.

First, there’s Firebase by Google. This tool works for both Android and iPhone apps, giving you a broad look at how people are using your app. It helps you see what’s working and what isn’t, so you can make your app better and more user-friendly.

Then, there’s Google Analytics for mobile. This tool is all about digging deep into your app’s data. It shows you how people are interacting with your app, what they like, and what they don’t. This info is gold for making your app even more appealing to your users.

UXCam is another fantastic tool. It’s used by some big names in the mobile world and helps you make decisions based on solid data. It’s like having an expert by your side, guiding you on how to improve your app based on what users actually want.

Mobile Marketing Is Achievable for Your Business

The rise of mobile technology has created a wealth of opportunities for businesses to connect with their target audiences. With the right strategy, mobile marketing can be an effective tool to reach more people, build relationships and generate leads. By leveraging the right technology, engaging content and unique customer experiences, business owners can create a successful mobile marketing strategy that will help them achieve their goals. It’s important to remember to keep up with new trends and stay ahead of the competition. With a well-thought-out plan and the right tools, anyone can make mobile marketing work for their business.