Why You Need Landing Pages

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In the year 2015 hopefully we can all agree that having a website is essential for businesses of any size. According to comScore stats for March 2015, 187.5 million people in the US own smartphones. That is 77% market penetration. And these are people who have the internet in their pockets and purses. There are…

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The Importance of Good Website Design — Why It Matters, and How To Pull It Off

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“Design is a plan for arranging elements in such a way as best to accomplish a particular… Click To Tweet One of the most important things for a brand, particularly of a business still starting out and looking for greener pastures, is good design. Design can be the one thing that pushes you above —…

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How to Create Explainer Videos That Can Get You New Customers

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About ten ago, I saw a statistic that said that 68% of your customers have no idea why they should choose to work with you. Don’t ask me where I saw this, but it stuck. Today, I think that number is much, much higher because there are so many more distractions out there and your…

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How to Choose the Best Web Host for Your Website

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Anytime I try to explain web hosting to people, I find that the easiest analogy is to compare website hosting to real estate.  I’m not sure of the exact statistic, but I’m going to say 99% of small business owners have no need to have a server on the premises.  Having a server on your…

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10 Questions You Must Get Answers To Before You Switch Web Hosting Companies

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Over the last month, I’ve been writing about how to get your small business online.  Thus far I’ve covered the basics of how to start a blog, how to brainstorm and choose a domain name (and the best deals for domain names), A personal story I’ve gone through the web hosting process quite a few…

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What is Copywriting and Just How Important Is it For Small Businesses?

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When you think about the phrase “professional image”, what’s the first thing that comes to mind? Is it a well-designed office? A well-put together businessman in a suit and tie? A well-designed package or website with professional-looking logos and visuals? All of those things are important, of course, but there is one critical aspect of…

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What Is The Average Attention Span Of Your Customer?

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I think ADD has gone mainstream.  I’ve come to terms with the fact that I have the attention span of a flea and the sad part is that you do too.  And guess what — your customers and prospects are no different.  With only 24 hours in a day, we continue to see how many…

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Bet You Haven’t Tried These Twitter Card Marketing Ideas

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If you are looking for some great marketing ideas to help your business, think about incorporating them around a “Twitter Card.” Sure, you’ve heard of Twitter, but now Twitter has gone “multimedia!” They are wanting to levelize their impact with Facebook and Instagram, with all of their multimedia capabilities so they now allow you to…

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Check Out These #Marketing #ProductivityHacks

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This past Thursday, I participated in an influencer-filled #ProductivityHacks Tweet Chat, #SMBTalk with @FirstData and @SmallBizTrends.  All I can say is WOW! The hour buzzed by so fast with folks chatting it up and sharing their best tips and tools for getting things done. I wanted to share some of it with you here because…

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Making Sense Out of Web Hosting For Your Small Business

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Whenever I have to explain the basics of online marketing to a small business owner, I start by saying that online marketing is really a lot like digital real estate.  And like all things real estate, the most important thing is….LOCATION, LOCATION, LOCATION. Your website is the digital home of your business.  And like all…

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