Saving Your Muse: Preventing Long-Term Content Burnout in a Content-Driven World

There’s no getting around it. At some point, writing just feels like a hamster wheel of writing more: headlines call-to-actions social media updates webpages blogs emails etc. and etc. The constant

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Rock n’ Roll Marketing: Lessons From KISS

A lot of time has passed since the 70’s; a divisive decade built on fertile ground that led to some of the most celebrated movements and achievements in music, film, art, and popular culture–

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Think Small, Grow Big: Using the Right Data for Effective Marketing

There’s nothing wrong with thinking big; but, as far as data goes, you might want to consider thinking small first. There is tons of value to be found in big data in many facets of running a business.

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How to Use Our Social Media Addiction to Sell More Stuff

You don’t want to admit it — I certainly don’t want to admit it.  But if I don’t check my Facebook or Twitter on the hour — my fingers start to itch and my brain starts to

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Writing a Book? Here’s How Authors Make Money

Authors, let’s talk about money. Now it’s not enough to assume that writers only write for the “love of the writing”. But, have you ever wondered how much authors actually make?

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New Research: Backlinks Still Matter if You Want to Rank in Google

I’ve had this love-hate relationship with Google.  I am NOT a Google expert and my Google expert friends are always telling me to focus on content and writing for the reader.  Yet, I’ve always

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Small Business Marketing Week in Review: How to Get More Customers in 2017

LinkedIn Tips, Invoice Master Tips, Marketing Automation, SMB Facebook Spend Revealed In this week’s small business marketing review, we’ll bust a common myth that’s keeping you from

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Do’s and Don’ts of Local Search Optimization for Small Businesses

Local search is one of the best ways for small businesses to get in front of potential customers. But according to a recent Manta poll, many small business owners are not engaging in local SEO best practices. Don’t

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Best Survey Tools for Small Business

Every year hundreds of thousands of small business owners throw in the towel on their business – and their dream dies. Sure — there are all these studies about WHY these businesses failed,

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Let’s Get Real About Spending Money on Marketing

  The other day I was looking at a marketing platform and the person giving me the demo said – and your “INVESTMENT” would be just $500 per month! I don’t know about you people,

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