Don’t Join BNI Connect — Until You Do This

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For the first year of my new business I went to about three of four different networking events every week!  Some of them were free events, some of them were paid.  I was also invited to several professional networking groups such as BNI Connect. I have to admit that the promise of getting regular referrals…

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Announcing The Canon #MAXIFY Mentors Contest Nominees and Winners

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When a problem comes along You must whip it Before the cream sets out too long You must whip it When something’s goin’ wrong You must whip it I don’t think this 80’s DEVO song was written about entrepreneurs, but whenever I’m feeling challenged, down or hopeless, this is the song I pluck out of…

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B2B Lead Generation: How to Make the Most of Every Relationship

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With social media platforms available to everyone, B2B marketing has become a raucous jungle where only the savvy survive. Sadly, too many brands focus on outshining (or outshouting) the competition while ignoring what’s really at the heart of all marketing: The building of relationships. This approach takes time but will yield far more profitable, lasting results in the…

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Ask Me Anything: How to Clean Your Email Marketing List

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Here’s another DIYMarketers community question  — Dear Ivana –  HELP!  I’ve been building an email list for the last several years, but I have to admit, I haven’t been consistent and haven’t really been communicating with my list.  My open rates are rather low and don’t even ask about click through’s or conversions.  I’m depressed.…

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How to Make Your Content Go Viral

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One of the biggest goals of any online content creator is for their content to go viral. Many people end up learning, however, that there’s no secret formula to go viral, although there are a collection of important factors. Scientists have been able to pinpoint at least four reasons why content goes viral based on the…

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5 Factors You Must Consider When Doing a Market Research

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We’re sure that you know that no matter how big or small your company is, marketing is important for any sort of business success — why else would highly successful Fortune 500 companies spend millions of dollars on Superbowl ads every year? That being said, approaching marketing the wrong way can be even worse for…

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Ask Me Anything: How to Become a Successful Small Business Coach

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The first thing I do when someone registers for the DIYMarketers newsletter or for any helpful tip is ask if they have a question.  Most of the time I answer them individually, but now and then, a question really has that “How to” traction that I think you might enjoy — so here’s a question…

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Marketing Tips to Get (and Keep) Your Business Going

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Owning your own business and controlling your marketing ventures is a lot of fun and can be rewarding– but it’s also a lot of work. From time to time it is good to think about some new marketing tips to help your business grow. Here are eight marketing tips you should consider: Establish your “why.”…

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The Proper Care and Feeding of Great Ideas: The Birth of Bizapalooza

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Sunday March 25, 2013 Every Sunday I get up early, pad down the stairs in my PJs, mussed up hair and glasses.  I have a ritual that happens every morning — and especially on the weekends: Put the water on for coffee Empty the dishwasher Drink that first cup of coffee while trolling social media, reading…

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Men and Women Think Differently About Branding

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  Within four weeks of starting my business I had a name and I had invested about $1500 into creating an imaging package.  Oh, and ask me how many customers I had — go ahead — NONE.  Correct.  For some reason, I thought it was because I was trained in marketing — I believed that having…

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