14 Ideas that Convert Website Traffic into Customers

In anticipation of its 2009 launch, the creators of Sims 3 hired a third party marketing company to help them drive in registrations on their website. They proceeded to test six variations of the game’s

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Take Your Instagram Marketing to New Levels With This Cool Approach

Social media – you either love it or hate it. And while it seems like every week there’s a new social network that’s all the rage, very few have achieved the staying power that Facebook, Twitter

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How To Start A Business Venture When You Are Already Working Full-Time, A Parent And Can Only Invest $100/ Month

“If it doesn’t cost you in money, it costs you in time.” Heard that one before? The old adage is perfectly true. But believe it or not, it’s perfectly normal to start a new venture with almost

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4 Tips to Help You Lead Your Team Like a Boss (Especially When You Are One)

As a manager, the ultimate goal is to build a team of productive, engaged employees that support the company’s vision, mission, and bottom line. And this isn’t just a lofty ambition, it’s actually

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4 Zen Principles That Will Improve Your Teamwork

We live in an age of extreme stimulation and distraction, thanks to the rise of digital culture and the Internet of things. Not only are people vying for your attention via a range of media, but now your

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How to Create B2B Content Buyers Want to Read (Plus some implementation tips)

Are you writing what your potential customers want to read? It’s no secret that there is a glut of content. This is simply inconsumable by the average person. And the Demand Gen data proves the point.

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Am I Working Too Hard or Not Enough? Balancing Work & Life as Business Owner

As a business professional, work can seem like an almost endless cycle of paperwork, emails, meetings, phone calls, (In between, you somehow end up watching funny videos on YouTube.) At the same time,

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Help, My Business is Making Money, But I’m Not!

You’ve probably seen the stats: One-third (or less) of businesses will fail within a year Over half of those businesses that do survive won’t make it to the 5-year mark If you work in

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The Introverted Business Person’s Guide to Surviving Networking Events

Why Does Almost Everyone Hate Networking? Unless you are a dedicated extrovert, the word “networking” is something that fills you with dread. Just thinking of the word can bring to mind images

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6 Best Marketing Tools for DIY Small Business Owners

One of the hardest things for first-time entrepreneurs, and even seasoned startup pros is learning how to effectively market a product or service. Thankfully, if you’re willing to learn and utilize the

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