9 Marketing Ideas for Printed Items to Take To Your Next Networking Event

cat 1

You eat what you kill As I write this, I can see my neighbor’s cat stalking out in the back yard.  He’s walking slowly around another neighbor’s vegetable garden.  It’s clear to me, that he has an objective; to catch a mouse or a mole.  I’m not sure if he’s going to be successful or…

Keep Reading →

How to Become a BIG Influencer With 52 Small Strategies

Grow Your Influence After You Read “The Small Big”

If you’re a big fan of Robert Cialdini, who wrote the defining book on influence more than twenty years ago, then you’re going to want to get your hands on the first new book he’s co-written that’s just been released.  It’s called The Small Big and it will help you create big influencer with a few…

Keep Reading →

The #3 Biggest Mistake Small Business Owners Make With Google Analytics

visit google analytics

(This post is the third post in a series of the 3 Most Common Mistakes Small Business Owners Make With Their Google Analytics Accounts. Did you pass the first and second tests? Here is the first and here is the second. Sometimes I think that if you have the basics down, this third mistake can actually…

Keep Reading →

6 Holiday Marketing Tips on a Budget

Christmas piggy bank

With fall in full swing, we know what comes next – the holiday season. As a business owner on a budget and short on time, you may need to focus on cost-effective marketing ideas to avoid slashing your profit and to make your business stand out from the competition. The average U.S. consumer spent $704…

Keep Reading →

It’s a BLOWOUT of Low Cost Marketing Ideas for Small Business, Health Coaches, Photographers and Restaurants

blue sky ideas

I’ve just returned from an event in New York for entrepreneurs and you won’t be surprised that the most common questions are how do I do BIG marketing on a small budget? So here’s a round up of a few articles that I’ve found on the subject.  I’ve taken inspiration from the article for my…

Keep Reading →

How to Prepare for a Trade Show

trade show success

Trade shows can be a great way to connect with clients, prospects and referral partners. It’s good to ‘be seen’ and to see what’s out there. However, if not handled well, a trade show can be an expensive waste of time. So, what can you do to improve your odds of success? Have a plan…

Keep Reading →

A New Way To Think About Guest Blogging

Door knocker with man's hand.

You’ve just written an amazing blog post. You think up a catchy title to get it noticed. You’re feeling mighty good about yourself. What do you do with that post now? Most people would say publish it on your blog of course! But I’m going to tell you why you shouldn’t. You may be thinking:…

Keep Reading →

7 Ways to Get the Most From Retargeting Dollars

targets retargeting online advertising

Have you ever been on a particular website researching a product or service and then left that site and gone to, say, Dictionary.com and then seen an ad for the web site you just came from?  That’s called retargeting and it’s been around for a few years now.  Larger brands have been using retargeting as an…

Keep Reading →

How to Write a Brochure: Creative Marketing Ideas for Brochures That Convert

oregami medium_223907514

I’m helping a friend who has relocated to a new state launch his sales consulting business.  His ideal clients aren’t really online for business and he gets most of his new clients from face-to-face meetings at networking events. Here’s the deal — PRINTED marketing pieces are going to be the most effective way for him…

Keep Reading →

Follow This 7 Step-Forumla To Help You Deal With Difficult Customers Like A Pro

black diamond ski difficult medium_9297926676

I’m not a great skiier, but I absolutely love skiing.  And here’s the best part, I actually learned one of the most valuable life and marketing lessons right on a ski slope — it was a black diamond (difficult) slope as well and I’ll never forget it. “You have to throw yourself down the hill…

Keep Reading →

Page 1 of 64