Ignoring Tweets? The 4-Billion Dollar Mistake One Company Made

“But here’s the thing: Social media is coming for you…..ready or not.” Ryan Holmes, HootSuite founder and author of “The 4 Billion Dollar Tweet” Welcome to the Wide

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Closing the Gap: What Your Online Reputation Actually Means

This article is going more in-depth on the topic of your online reputation, a topic discussed by Tianna Woods (@SocialBYTW). To get in on the conversation, check out the replay of “How to Build, Manage

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5 Essential Tools for the Productive Content Marketer

As a content marketer or business blogger, you’re probably looking for all the help that you can get to get you to become a better, more productive content creator. As a blogger of five years and an

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What to Read in June: “Sense & Respond” by Jeff Gothelf & Josh Seiden

This month’s read takes a look at “Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously“, a recent book written by Jeff Gothelf (@jboogie)

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Turn Online Chatter to Online Opportunity with Social Listening

In a recent Twitter chat with Mick Griffin (@MickGriffin) of Brand 24(@Brand24), DIY Marketers discussed the topic of social listening, a necessary tool for any business in the modern era. The chat discussed

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Traditional Email vs Marketing Automation

If you were to ask Mr. Google what the word marketing means you would find the following: “ Marketing  is a form of communication between you and your customers with the goal of selling your product

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What to Read Next: “Experience My Brand” by Joe Tawfik

 The Problem: A Gap is Growing Between Customer Service and Your Brand In the era of devices that stay connected to the Internet, it is easier for customers to compare the promises of business’ brand

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From Passive to Prosumer: The Evolution of Smarter Customers

(Note: This post features insights from Jon Wuebben’s recent Twitter chat with DIY Marketers entitled “How to Sell to Smarter Customers” ) Back in the day, the relationship between customer

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6 Things People Won’t Tell You When You’re Working Remotely – That You Absolutely Should Know

While studies have shown that remote work has been a boon to society as a happy, healthy, productive option for many people, there are also a few pitfalls that can be a bust for your credibility, productivity,

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Have You Seen This? Organizing Tasks and Teams Just Got Insanely Easy

What would you do with an extra 30 days in your year? I’ve just delegated away about six hours of tedious work every week! This equates to 24 hours per month, 288 hours or about 30 days per year that

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