4 Free Sites to Get Amazing Photography for Your Website

They say content is king. But when it comes to marketing, visuals should be considered queen. In today’s digital world, it’s not enough to have great writing and smart text. You need stunning photography

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Storytelling With Awesome: 7 Books to Improve Your Skills

As DIY Marketers has covered before, storytelling is a powerful way for businesses to bypass the weaknesses of traditional marketing. Customers are busy, have little patience for interruptions, and can

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Your Customer is Going Mobile, Are You?

These days it’s next to impossible to do anything or go anywhere without a mobile device be it a smartphone, tablet, or smartwatch. With 77% of adult Americans now own a smartphone, and 51% own or

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The Future of Small Business: Working With Chatbots (Part 2)

One of the most interesting developments in customer service is the chatbot. Chatbots are computer programs (bots) that interact with customers through conversation. These programs usually work through

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10 Free (or Cheap) Digital Storytelling Tools

 Why businesses are turning into creative storytellers The time-honored tradition of creative storytelling has seen a comeback in the world of marketing. Businesses are learning (or rather re-learning)

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3 Simple Tactics for Using Twitter as an Effective Ad Channel

Twitter is not a simple platform for business promotion. It counts 317 million users that post 6,000 tweets per second. Understandably, it’s pretty hard to cut through the noise and do the necessary:

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Customer Service Automation: Is it Right For My Small Business?

Welcome to the New Age of Customer Service Customer service is a bit more complicated than it used to be. Gone are the days of Yellow Pages. Enter a world with customer service technology like self-serve

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3 Ways to Market Your Business While You Sleep

Did you know you can actively market your business without having to put in constant effort? That’s right, you can be promoting your business while you eat dinner, walk the dogs, and even while you

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How to Take the Frustration Out of Online Reviews

Is there anything scarier or more upsetting than getting a one-star review online where everyone can see it? Maybe not. But having no online reviews can be just as damaging to your small business. According

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14 Ideas that Convert Website Traffic into Customers

In anticipation of its 2009 launch, the creators of Sims 3 hired a third party marketing company to help them drive in registrations on their website. They proceeded to test six variations of the game’s

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