Often we get so wrapped up in the day-to-day of our businesses that we don’t always see the easy steps we can take to get quick marketing results.   Sometimes when I talk to business owners about SEO and web visibility, they throw their hands in the air and let out an exasperated sigh, expressing frustration with more than a dash of confusion.  Let me clear some of the confusion by giving you four steps you can take right now to improve your business’ visibility on the web. 1.  Get on search engines’ local listings.   For small businesses, local … Read more »

Ready for a redesign? If you’re ranking high in search engine results and are getting traffic to your website then testing should be part of your strategy; it can dramatically improve your website’s usability and profitability while gaining powerful insights into your visitor’s behavior and actions. So what is testing? It’s like redesigning webpages in real-time: you can create different variations of your pages by changing elements like headlines, ima ... Read more »

This isn’t exactly a DIYMarketers topic – it has more of a consumer, user focus.  But I wanted to share it with you because so many of us have such limited boundaries between being business owners and consumers.  We switch minute by minute. The 2012 Summer Olympics are only a few days away. Most of us will not be in London, but viewing the the games electronically. However just because you’re not watching the games live in front of you does not mean you should not ... Read more »

One of the recurring themes in The New Small is a new breed of customer, one that utilizes social media and networks to a great extent. These people understand the power they now wield over companies–and they sure don’t have the patience to navigate the mazes of 1-800 number menus. They want answers to their questions now. In this short video, I discuss how New Small companies deal with increasingly social–and powerful–customers. The Social Customer fr ... Read more »

You might read this and wonder what the topic has to do with DIYMarketing.  Well, I can tell you that I moved my business to the cloud back in 2008.  It all started when I switched computers and wasn’t able to upload 4GB of email into Outlook. I absolutely freaked out and revolted.  That was actually the last straw — which came just months after something strange happened to my Quickbooks on the desktop that caused me to lose six months worth of data.  So by t ... Read more »