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27% of Small Business Owners are Missing Out on Free Money — Don’t Let it Happen to You

Posted on by Ivana S. Taylor

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(image source: imelda) Every time I go to the hair salon I make a joke about wishing that I could write off the ridiculous amount of money that it costs to maintain my hair.  We all have a good laugh about it and go on with our days.  OK, maybe I don’t get to write off my hair as a “marketing expense”, but there’s a good chance that YOU are missing out on some serious cash back if you aren’t writing off valid marketing expenses. 27% of small business marketers didn’t know that they could write off certain marketing expenses … Read more »

Get Customers

10 Local Business Marketing Tips You should read Before Breakfast

Most small business owners are both fascinated and overwhelmed by the web. Consumers rely on the Internet for purchasing decisions more and more. In...

Keep Customers

Use These Little Known Psychologist Tricks To Understand Your Customers

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People don’t make completely random decisions, especially when it comes to what they do with their time and money. Learning some of the basic...

Make Money

How to Create Features and Benefits When Your Product is….Boring

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I woke up this morning to an email question from a reader: I sell insurance products .  I know how important having good features and benefits is...

30 Minute Marketing

The BEST Vacation Autoresponder EVER!

Posted on by Ivana S. Taylor

I’ve just received the BEST vacation autoresponder EVER! It comes from my new friend and author David Newman (Do It! Marketing)  You can see my review of this fab book over at Small Business Trends.   David and I have been exchanging emails this morning.  As it turns out, he’s on his way to the airport for a whirlwind of travel — maybe he’s promoting his amazing new book. I get up and run off to get a cup of coffee and when I come back – there ... Read more »

DIY Daily

4 Ways Branded Merchandise Can Build Your Business

Posted on by Ivana S. Taylor

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It is never too early to start promoting your business. Holding events, teaching classes, etc—these are all great ways to showcase your expertise and build your audience. Another way, believe it or not, is to have branded merchandise. You might think that you need to wait until you’ve got a bigger audience or following to start ordering branded merch for your business. Here’s a truth you’ve probably already started to realize: your audience is never going to feel big ... Read more »

What Do I Do Now

6 Benefits of Alltop for Small Business Marketers

Posted on by Ivana S. Taylor

Now you can find DIYMarketers on Alltop! If you’ve not heard of Alltop yet, I’d encourage you to take a look.  Alltop is a virtual magazine rack that will keep you “on top of” the latest trends in whatever areas you’re interested in. Of course, you can us an RSS feed for this such as Google Reader or iGoogle, but those are feeds that you choose.  And if you’re as busy as I know that you are — you are missing out on a wealth of quali ... Read more »

30 Minute Marketing

Low Cost Trade Show Strategies for Small Businesses

Posted on by Ivana S. Taylor

Trade shows used to cost a ridiculous amount of money.  And some of the big brands still spend a ridiculous amount of money to promote themselves and their brands at industry shows.  But you don’t have to.  Here are just a few checklist items you can work on to make your show a profitable activity. How to Set Goals for Your Trade Show? Set your conversion goals for the show you’re attending. Are you looking to generate leads from a specific audience? Are you la ... Read more »

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