A recent survey tells us that 91 percent of consumers have visited stores because of online promotions. By now, your business probably has an online presence, therefore the opportunity to build an effective email marketing list exists – and needs to be honed in on. There are lots of super easy marketing tips for small businesses and building a solid email marketing list is just one way to reach out to your customers and share what you have to offer. If the thought of building a targeted email marketing list from the ground up seems like a daunting task, utilize the following tips to help you get started:
Explain the Benefits of Subscribing
Why is there value for the subscriber? Tell your visitors why signing up for your emails is worth their time over the other thousands of businesses out there. Explain what you will do with their email address and how frequently you will send emails. Let them know if will send them e-newsletters, coupons, or updates about sales and new merchandise. Your visitors want to know what to expect prior to sharing their email address.
Provide Quality Social Media Content
Social media is everywhere today – and there is no doubt your target audience is active on the popular social networks. Share your blog posts on social media and also take the time to develop content specific for social – and make it shareable. Remember to keep the goal of your social media content in the forefront of your mind as you decide what to share and the result will be visitors who become regulars and may even spread the word about you and your business.
Utilize Your Blog
Your website should have a dedicated blog that’s easy to access from every page of your business website. If you aren’t sure how to create a successful company blog, start by sharing new content via your blog. The more often you share, the more often your visitors will have a reason to return to your website. Each time people are on your website, it’s a new opportunity to invite them to join your email marketing list.
Attract Your Audience with Relevant Content
Prior to building your email list, you have to concentrate on creating helpful content that your readers will enjoy and benefit from. Quality content and consumer engagement can aid in your quest to encourage visitors to join your email list. Just remember, lame subject lines will kill your email marketing strategy – so put some consideration into what words will grasp your recipients’ attention and get them to click on your email.
Give Away Valuable Information
In addition to blog posts and social media content, you can also use how-to guides, reports or any other information your target audience will find helpful and interesting. High quality giveaways are a great way to capture your reader’s attention – and your readers will be more likely to opt into your email list if they know they can count on your for the most up-to-date facts and helpful articles.
Email marketing is an inexpensive and effective way to reach out to a defined set of customers who have expressed interest in what you offer. While oftentimes a struggle for small businesses, it’s essential to focus and build an email marketing list. It takes some time and patience, but with persistence you can build a killer email marketing list that may take your business to a whole new level.
How did your small business build its email marketing list?