Text message marketing is often overlooked because too many small business owners aren’t sure how to strike a balance between using SMS texts that serve their customers and annoying them.
What is Text Message Marketing?
A simple yet powerful way to connect with customers like never before.
- Text marketing is easy and enables you to:
- Create loyal customers
- Bring in customers on demand
- Increase profits
Sound good? Keep reading.
How Does SMS Marketing Work?
You send texts to your customers and they respond in a big way by busying up your small business.
Typical types of text messages include:
- Text coupons
- Exclusive discounts
- Event alerts
- Appointment reminders
When customers receive your texts, they’re prompted to take immediate action?giving your business a boost exactly when you need it.
Cool Stats About SMS Marketing
Before you jump into text message marketing, check out some of these stats.
Does Text Message Marketing Work?
Absolutely. Why? Everyone can get texts and they’re almost never ignored.
Chances are good that almost all your customers have a cell phonemost of them probably have it on them at all times, ready to read your text in seconds.
Text messaging is an extremely popular and powerful tool.
- 99% of text messages are opened and read.
- 90% of texts are read within 3 minutes.
- 6.3 billion texts are sent everyday in America alone.
Can you imagine nearly 100% of your marketing messages being read? Or being able to control exactly when your customers will read them?
Texts are perfect for directing customer traffic to your business on slow days or during off-peak hours.
Is SMS Spam?
Absolutely not! You only text customers who opt-in to receive your messages. What that means is you’re marketing to an interested and invested audience who wants to hear from you.
It’s easy for customers to opt-in as easy as sending a text to join your list. Setting up a system and getting people to opt-in isn’t as hard as it sounds I’ll explain how in my next couple blog posts.
Why is text message marketing important for Small Businesses?
Text messaging creates an intimate and personal connection with your valuable customers. When a customer accepts your company’s texts, they’re admitting you into an exclusive space usually reserved for friends and family.
It’s the personal touches that elevate small businesses above the faceless big-business competition. An effective SMS campaign is an ideal marketing strategy for the small business that wants to take its customer-company relationship to the next level.