You really can’t ignore a video marketing strategy anymore.
The marketing landscape has changed vastly over the years. The days where blocks of text and images are worthy or shares and reads are over. In this day and age, videos are the way to go. In case you haven’t noticed, the Internet is filled with videos.
We’re sure you’ve watched at least one video today. Whether or not you realize it, you see them on your social media feeds. There’s a high chance that you came across a video while scrolling on your phone.
Your video marketing strategy can’t be ignored
To say the amount of videos circulating the Internet is a lot is an understatement. Even social media platforms are jumping on the bandwagon.
Instagram recently created an extension for long-form content on their app called IGTV. Snapchat who is famous for ephemeral content teamed up with various media outlets to produce long-form content as well. Facebook and Twitter are also embracing video by allowing video sharing on their sites.
It’s obvious that video has become popular and isn’t slowing down anytime soon.
We could say that the pioneer of videos online is Youtube which began in 2005 with only a few dozen videos. Today, the second largest search engine (after Google) has grown significantly with 30 million users and a whopping 5 billion videos being watched every single day.
The bottom line is that people would rather watch something than read through it. More and more businesses are turning to video to help them market their products or services. According to research, the number of companies that use video as a marketing tool has reached 87% which is an impressive jump from 63% and 81% in 2017 and 2018 respectively.
Let’s go into more detail why video is a favorite of many:
Visuals on Video Trump All
Videos allow your customers to experience your business without much effort and they’re good at engaging viewers. This is because we’re all visual beings. We love moving images and would choose them over reading paragraphs any day.
Watching a video is much more efficient and effective than a print or a radio ad because they are much easier to process.
People retain only 10% of what they hear after three days. Whereas when that audio is accompanied by imagery, people retain 65% of the information after three days. This shows that videos are much more memorable and retain information better than other mediums.
Also, our brains crave imagery. We remember 95% of the information we see on video and only 10% of what we read which is pretty significant if you ask us.
Everyone Loves Videos
According to Hubspot, there are around 81% of businesses who are now turning to video for their marketing efforts. This isn’t surprising since everyone’s opting to use video to educate their customers on their products or services.
Videos are short, simple, and easy— what’s not to love. It’s a great tool for storytelling and can b entertaining, which is bound to be memorable.
A business can gain a lot from having a short yet unique explainer video to show to their audience. This can be really valuable for the audience if it’s packed with useful information and a call-to-action. Other than being useful for the audience, it’s engaging and easy on the eyes.
Wyzowl mentions that 74% of people who get a chance to see a product in action in the form of an explainer video end up buying the said product. Also, landing pages with videos embedded supposedly boost conversion rates up to 80% which shows that you can use video for increasing conversions on sites.
Videos are highly shareable which makes them extremely SEO friendly. Not to mention, Google loves videos. This famous search engine prioritizes results with videos, meaning if your site has a video, it’s 53 times more likely to appear in the top results.
An email subject with the word “video” has a 19% higher chance of being opened by recipients and a 65% increase in click-throughs. Customers are also more interested in watching product videos than read product descriptions.
Content that is highly shareable can do wonders for your business. It will help build backlinks, boost likes, and ultimately drive traffic to your site.
Increases Conversion Rates
Videos are also great with increasing your conversion rates. Having a video on your landing page can increase conversions by 80% or more.
By having a video in your email marketing campaign, you can increase conversion rates. An email with a video can receive an increased click-through rate by 96%.
As Neil Patel mentioned in his blog “If a picture is worth a thousand words, a product video could very well be worth a thousand sales”. According to a car parts retailer, Advance Auto Parts, visitors who watch video stay on the site twice as long and visit twice as many pages compared to those who don’t see the video.
So, what’s the next step after this? You’re considering implementing videos in your marketing strategy but aren’t quite sure where to start. The truth is, we all know creating an awesome video takes time, skill, and effort. It isn’t instant and some of us don’t have the know-how to start. Well, don’t worry just yet.
The Internet is filled with so many tools to get you started. To save you some time, we compiled 100+ tools for video marketing here.
5 Next Steps for Your Video Marketing Strategy
When you have gotten a rough idea of the tools you want to use, here are some tips on how you can create an effective video:
1. Remember to make it mobile-friendly
Everyone is constantly on their phones, so it’s important to include the biggest audience of them all into your target market by making your video mobile-friendly!
2. Use an engaging thumbnail
No one wants to click on a bland thumbnail but no one will also click on something that’s way too “in your face”. Try to include people in the thumbnail since it will increase the chances of people clicking on it.
3. Create an eye-catching headline
The headline matters. You want to catch people’s attention but do try to avoid clickbait. Opt for strong words and creative phrases.
4. Plan out your content well
Know what you want your video to be like. Planning content close to the deadline is never a good idea. Get an idea of what your target market is like and what message you want to convey.
5. Include a call-to-action— this is important!
Lastly, don’t forget to leave your audience with the next step. After watching the video, they should be compelled to do something. Whether it’s clicking that “Learn More” button or buying your product.