As an agency owner, optimizing several websites for search engines might feel overwhelming. That’s where SEO tools can help. They equip you with the right information in the least possible time, making it easier for you to do SEO.

However, it is essential to use the right SEO tools that are agency-friendly and provide all the necessary information you need to optimize your websites.

Here are the six best SEO tools for agency owners.

1- Ubersuggest

Ubersuggest tops the list because it provides a lot of valuable data for free. Besides, using Ubersuggest is as easy as searching on Google.

All you need to do is enter a domain or keyword, choose a location, and hit on the search button. The tool will then show you all the relevant information related to your query.

For example, I searched for a keyword, “books,” and Ubersuggest returned all the relevant information about the term. It includes the average monthly search volume, SEO difficulty, paid difficulty, and CPC.

Ubersuggest keyword overview - seo tools

You can also see keyword ideas, related keywords, questions, prepositions, and comparisons to fuel your keyword strategy.

Ubersuggest seo tool keyword ideas

You can also check your competitor’s top pages and keywords. This helps you determine the keywords they are targeting, so you now know what terms you should be going after.

What I liked the most about Ubersuggest is its Chrome extension. Once you install the extension, you will see metrics like monthly searches, CPC, keyword suggestions, domain score, and the number of backlinks the top ten websites have for every Google search.

seo tools fir agencies Ubersuggest

Below the page title, you can see metrics like domain score, traffic, the number of times that specific URL has been shared on social media, and the number of backlinks it has.  

seo tools for agencies - google results

This is extremely helpful for people getting started with SEO, as you will have the necessary information about keywords at your disposal every time for free.

2- Google Search Console

Google Search Console helps you measure your site’s traffic, check performance, and fix issues that might hurt your SEO.

However, to access Google Search Console, you will have to verify the ownership of your domain.

You can check information like the number of clicks your website has received, total impressions, average click-through rate, and average position in Google search results.

google search console seo tools for agencies

Search Console shows what queries bring users to your site, so you can better optimize your content around those keywords. You can also submit sitemaps and individual URLs for crawling.

The best part about Search Console is that it sends email alerts when Google identifies issues on your site. As soon as you optimize those pages, you can notify Google about the same via Search Console.

4- SERP Simulator

SERP Simulator helps you check how your content might look like in the Google search results page. You just need to enter a URL, and the tool will fetch data, including the page title, URL, and meta description.

This is extremely helpful as Google limits your title and meta description after certain characters. You would not want important information in your meta description to be hidden by Google.

Here’s an example of how Google presents a webpage in the search results. As you can see, the title of the second and third results are truncated.

google results seo tools

No matter how exceptional the content is, if you provide incomplete information in your title and meta description, you will likely lose a lot of potential clicks.

With SERP Simulator, you can visualize how your web page looks in search results (on desktop and mobile devices) and make changes to improve it.

SERP simulator seo tools

Since SERP Simulator uses pixels instead of characters to analyze your title and meta description’s length, it is pretty much accurate.

5- Serprobot

Serprobot is a Google rank checker tool. Serprobot is extremely helpful for businesses that operate in different countries. You can check your rankings for each location easily and accurately.

To check your rankings, visit Serprobot, choose your region, and enter your domain name.

see-robot seo tool

Enter the keywords you want to check your rankings for. You can type up to five terms per search.

Serprobot keyword screenshot

Here’s how the results look like. It checks both your domain and the keyword for rankings in the top 100 search results.

serprobot results page

If you wish to track more keywords, you will need to create an account in Serprobot (it’s free).

However, there’s a premium version of the tool priced at $9.99 per month. In the paid plan, you will get automatic SERP checking (for your desired domain and keywords), up to 365 days of ranking history, unlimited keyword tracking, and automated alerts (for change in positions).

5 – Similar Web

Similar Web is a marketing intelligence platform that provides in-depth analysis of website traffic. You can check metrics like your website’s overall traffic (organic and paid), top keywords, top traffic sources, global rank, country rank, and top referring sites.

Similar Web is extremely helpful for agencies who want to spy on their competitors.

All you need to do is visit the Similar Web and enter a URL. Here’s what you will get. It contains an overview of the company, including year founded, headquarters, and related mobile apps. It also shows global, country, and category rank.

similar web screenshot seo tools for agencies

Below the company overview, you will see the total traffic the website is getting, average visit duration, pages per visit, and bounce rate. It also shows what percentage of visitors the site is getting from each country.

similarweb dashboard page seo tools for agencies

You can also check traffic sources. This helps you determine where your competitors are focusing the most to attract visitors.

traffic sources seo tools for agencies

It then divides the traffic for a more in-depth analysis. For example, for search, it shows the percentage of organic and paid traffic. For social, it displays which networks are driving the maximum visitors.

search analytics seo tools for agencies

In the end, the Similar Web shows a list of competitors and similar sites of the domain you entered.

competitors and similar sites seo tools for agencies

6 – MediaScale

MediaScale is yet another great software that helps agencies run SEO and link building campaigns. It integrates with all the major tools, including Moz, SEMrush, Ahrefs, Majestic and Alexa. The platform has modules for each part of the SEO flow – outreach lists, dynamic website database which you can filter, automated link building reports, link monitoring, campaign management for account managers and more.

MediaScale allows you to check bottom-line metrics related to your agency and SEO campaigns, such as total income, expenses, and profit per account manager. It also displays the campaign entry type, status, website, category, and article.  

mediascale seo tools for agencies

The best part about MediaScale is that it brings all your SEO campaigns to one place. This is extremely helpful as an SEO agency owner when you are running multiple campaigns at once.

websites seo campaigns

MediaScale also has outreach and pitching tools in-built, allowing you to find reporters and get media coverage easily. This is essential as it helps get backlinks from high-authority websites and scale your link building efforts.


SEO tools provide a lot of insights within minutes. As an SEO agency owner, you can start optimizing your client websites quickly with these tools. The best part? All the tools mentioned above are freemium, meaning you can get almost everything you need for free.

In this list, my favorite is Ubersuggest because of the vast information it provides for free. Have you used any of the tools listed here? How was your experience with them? Let me know in the comments!