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What Makes an Influencer an Influencer

Broadly speaking, an influencer is anyone who can cause a reaction or impacts the way people feel and think about things. Some people are seen as influencers when they’re a trusted source of information or an authoritative figure within a market. Others are deemed...

Getting Started: 5 Ways to Turn Purpose Into Profit

So, you want to be a social enterprise. Welcome to the tribe. I’ve been a social entrepreneur since 1991, before it was a buzzword or sustainability was considered cool. That’s the year I founded Oliver Russell, an ad agency that builds brands for purpose-driven...

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