Does thought leadership influence sales results? YES! People buy because they know, like and trust you and your brand. Follow these steps to build the trust that impacts sales and profits.
Q1: What does having thought leadership look like?
A2: It used to be that thought leaders and influencers were restricted to people with large audiences, but today, there is a long tail of leaders at every level.
Q3: In your opinion, what qualifies someone as a thought leader?
Q4: Does every small business owner need to be a thought leader? Why or why not?
Q5: What’s the relationship between thought leadership and personal branding?
Q6: What types of content influences your opinion of someone – what makes you say “That’s a thought leader!”?
Q7: In your opinion, what is ONE thing that every thought leader has?
Q8: How important is being active on social media to building thought leadership?
Q9: Which should you strive for; being a thought leader in a broad category or a niche? Why?
Q10: What are some things that can derail your “thought leadership” and what should you do to avoid them?