Visual content dominates content marketing today. The era of large blocks of text with little or no visuals is now a thing of the past.
Humans are visual learners, and it is visual content that tends to go viral. According to research by PR Daily, visual content gets viewed 94% more than bland content with no visuals.
Blog posts will remain central to content marketing, but it is visuals that will make your content more appealing to your readers.
Visual content includes images, videos, memes, slideshows, and infographics. However, infographics are the visual communication medium we will address in this article.
An infographic is a visual presentation of information in a format that includes images, charts, and limited text. Infographics use attractive visuals to communicate information quickly and clearly.
This makes it easier for your readers to digest your content as opposed to scanning through large chunks of text.
Why Use Infographics?
The usefulness of infographics as a visual medium is clear, but you may need more conviction before taking the plunge. There are many reasons to adopt infographics in your content marketing and some of them are:
Infographics break down complex information and make it easy to digest.
Readers will prefer scanning through a visually compelling infographic than reading lengthy texts.
Infographics make it easy to relay facts and figures which position you as an expert in your niche.
People love facts, and infographics make it easy to communicate these facts through attractive graphics and images
Infographics are easily shared and have a greater tendency to go viral than text content.
The attractiveness of infographics makes them perfect for online sharing on social networks. Viral content will not only boost your SEO but also generate awareness for your brand
Viral infographics will drive traffic to your website.
When your readers like and share your linked infographics, more people will link to your website and become aware of your products and services.
You are now aware of the benefits of infographics to your content marketing strategy, but how can you create an infographic?
How To Create Your Own Infographic
We are not all masters of design, and you may hastily conclude that you lack the design skills to create an infographic. This is not true.
Many free and paid infographic tools are intuitive and these tools make creating an infographic a breeze.
Making an infographic is easy, and we will show you how in the step-by-step guide below:
Step 1: Establish What You Want To Achieve With Your Infographic
The goal of your infographic will determine the design elements you will use and the words you will include in the copy of your infographic.
Whether you are trying to relay complex data to your readers, present a quick overview of a blog post, or display the results of a survey, the goal of your infographic will shape your design approach.
Step 2: Define The Audience For Your Infographic
The target audience of your infographic will also shape how you visualize the information on your infographic. The choice of graphics, color, and tone of the copy of your infographic will be determined by what appeals to your target audience.
You should check out your competitors to see the infographics they are using. Infographic designs that get a high number of shares will be a safe bet, and you can also tell what’s not working with infographics that get little engagement.
Step 3: Curate Your Content And Organize Your Data
You have established the goal of your infographic and you know the ideal readers of your infographic, the next step is to collect the information you will need to tell your story.
The first thing is to choose a topic for your infographic. Choosing a topic helps you to define the theme of your infographic. It serves as the backbone of your story and helps to focus your research.
Next, you will collect data relevant to your topic. Presenting data for the sake of data will add no value to your audience and may impair the effectiveness of your infographic.
You can use your data, third-party data, or a combination of both. Fact-check your information and be sure to cite the sources of your data.
Step 4: Choose The Right Infographic Template For The Data You Want To Present
Infographic design tools come with a variety of templates for you to choose from, and you must choose a template that works best for the information you want to present.
Some of these templates are:
The Comparison Infographic Template
You can use this type of template to place two concepts or products side-by-side and explain their differences. This template allows you to create contrast and lays out the advantages and disadvantages of one concept in relation to the other.
The Informational Infographic Template
This is a more text-heavy type of infographic, but the text is complemented with graphics like icons, colors, fonts, and other visual elements. You can use informational infographics to create listicles, how-tos, or an overview of a blog post.
The Numbers Infographic Template
This type of infographic is perfect for displaying statistical information. It allows you to display data in easily digestible numbers and in a visually attractive way.
The Charts Infographic Template
Chart infographics are also used to display statistical data.
However, they are more suitable for comparing a large number of items. Pie charts infographics in particular are quite common.
Step 5: Design Your Infographic
This is the fun part. It is the stage where you input your topic, data, and select graphics and colors into your infographic template.
So how do you design your infographic?
- Launch your infographic design tool
- Select an infographic template
- Choose the appropriate size for your infographic
- Add your data to the content placeholders of your infographic template
- Add icons, images, and other graphical elements to your infographic
- Set the colors, fonts, and backgrounds for your infographic
- Review your work
- Save and download your completed infographic
Step 6: Promote Your Infographic
If you want your infographic to get shares and go viral, then you need to promote your infographic. The process is similar to how you promote your blog posts. Make your infographics shareable, promote your infographics on your social media accounts, and watch it explode in popularity.
Best Infographic Makers You Can Use To Create Your Infographics
To help you get started with creating your infographics, we have identified the best free and paid infographic makers out there. These infographic makers will provide you with all the tools, templates, graphical elements, and resources you need to create any type of infographic.
Piktochart is a free infographic maker perfect for people with little or no design experience. There is a wealth of templates on the platform and it features a drag-and-drop interface that lets you add graphical elements to your infographic with ease.
Canva is one of the most powerful design tools you can find online today. It allows you to design just about anything from brochures to birthday cards. You can also create infographics for free. The Canva infographic maker is easy-to-use, and you will have access to a massive library of fully customizable templates, images, color schemes, and graphical illustrations – both free and paid.
Venngage offers 100+ infographic templates for you to choose from, and you can easily create infographics for social media, data presentations, reports, and more.
Adobe Spark (free)
Adobe Spark lets you create stunning infographics quickly and easily. It comes with a drag-and-drop editor that is equipped with a library of thousands of templates and graphical illustrations. The platform is particularly ideal for creating infographics for social media, and it comes with a handy feature that lets you set the appropriate infographic size for your favorite social media platform.
Google Charts (free)
With Google Charts, creating colorful charts to present your statistical data is easy and free. You can select from a rich gallery of highly customizable charts and connect to your data sets in real-time.
Easel.ly makes it easy to create beautiful infographics by picking from its hundreds of categorized templates. It also comes with a drag-and-drop editor with which you can easily swap in graphical illustrations, change colors, choose between font styles, and upload your images.
Snappa comes with a fully-featured graphics editor with which you can easily resize pre-made templates for social media, ads, emails, infographics, and more. The platform also allows you to schedule and share your infographics directly to social media.
Genial.ly is an online data visualization tool that offers an easy-to-use editor with which you can add shapes, images, and other graphical illustrations to your template. It also works on the cloud, so you can access your infographic from any device. However, the free subscription prevents downloading, and you can only share your infographic directly to social media.
This is one of the best online tools for creating attention-grabbing infographics that get the reader engagement you need. The tool comes with over a million stock images, thousands of pre-made professionally designed templates, and hundreds of design elements.
With Visme’s drag-and-drop editor, you can create beautiful infographics in minutes. The editor comes with a library of pre-made design assets that you can easily add to your template. You will get access to free fonts, hundreds of templates, and thousands of images and icons.
Best Information To Put On An Infographic
There are some tried-and-true design elements that you should include in your infographic and some of them are:
Relevant And Verified Data
Readers love visual content, but that visual content must also relay information relevant to the topic of the infographic and useful to your readers. The information must resonate with your audience, and your data must be up-to-date. Using outdated data will create the wrong impression and can harm your brand.
Visual design elements are the beauty of infographics, and the graphical illustrations you use should be attractive and appropriate for your audience. Use the right colors, fonts, and icons that will resonate with your target demographic of readers.
Coherent Organization Of Data
The key to a successful infographic is a perfect balance of text and graphical illustrations. Your readers should be able to understand the message of your infographic in a quick scan. If your infographic design is chaotic, it is difficult to get reader engagement.
How To Brainstorm Ideas For Your Infographic
It is easy to identify your competitor’s trending infographics, but you can’t just copy it, you need to come up with novel ideas for your infographic.
To help you source ideas, we have compiled a list of tried-and-true ways to brainstorm great infographic ideas.
Repackage Your Existing Content
If you have invested heavily in content marketing over the years, then you can harness your blog posts, press releases, and case studies to create your infographic. All you need to do is trim the content into a visualized and easily digestible infographic.
You can showcase your unique accomplishments and differentiate yourself from your competitors by using credible data to tell your story with a Numbers Infographic Template or Charts Infographic template.
Academic Studies And Government Reports
You can use publicly available academic research and public data to get the stats you need for your infographic.
Trending News In Your Niche
You can use a free tool like Buzzsumo to find trending articles in your industry. All you need to do is enter a keyword, and Buzzsumo will relay the articles that are getting the most social media engagement for the keyword. You can use this as inspiration for your infographic.
Why not ask your readers? You can use a tool like SurveyMonkey to poll your readers and get valuable data on what your readers think and the type of content that will resonate with them.
Types of Infographics That Get Shares and Go Viral
A beautiful infographic that contains relevant information and is promoted on the right social media channels stands a good chance of going viral.
However, not all infographics are created equal, and there are certain types of infographics that have proven to be more successful at getting engagement from readers.
Readers love listicles, they are easy to scan and digest. A well designed list-based infographic will include short texts, generous white space, and dynamic colors.
Comparison infographics make it easy for your readers to evaluate options and make decisions. Comparison infographics simplify the purchasing decision-making process for your readers, and your readers will love them.
Who doesn’t love a How-To guide? How-To blog posts have proven to be extremely popular, and the same applies to infographics. You can use the How-To format for a range of topics, and the inherent value a How-To guide provides makes them the perfect viral infographic.
Infographic Charts allow you to present statistical data in a visually appealing format. Chart infographics work well on social media because complex data is broken down into shapes and numbers easy for readers to process.
It’s Time To Create Your Own Infographic
We put together this guide to show you the importance of infographics to your content marketing efforts, and how you can create visually appealing infographics that will resonate with your readers.
Now, it is up to you to get started with any of the tools listed above and create beautiful and engaging infographics that will promote your brand and drive traffic to your website.