I know — I can’t believe I’m writing to tell you how to outsource your DIYMarketing! I mean the point is to save money by doing it yourself! Well, you will be doing the important parts yourself. I’m going to show you how to create a DIYMarketing system for all those things that you’re just not able to do.
FIRST — What NOT to Outsource
Don’t outsource the strategic thinking behind your marketing strategy. Only you can make the decision about who your ideal customer is and what ‘s important to them.
Don’t outsource market research. You will probably want to do some online survey research to get the details of what your customers want confirmed. Online Surveys are certainly a DIY Marketing project. I recommend the folks over at Survey Analytics. I’ve been using their QuestionPro product for YEARS and have also used their IdeaScale crowd sourcing tool as well as their newest app SurveySwipe — the only way to get feedback from your customers via smart phone.
Don’t outsource your marketing goals, objectives and planning. While it’s a great idea to talk to a marketing expert or consultant, they can’t really come up with a plan for you without your heavy participation. If you’re not sure about where to begin, use my Signature Strenth ™ Worksheet to get your thoughts and ideas organized. When you’re ready to create a marketing plan, try this one-page marketing plan template.
Don’t Outsource Your Ideas. You can already feel the transition happening. You’ve got goals, objectives and plans and now it’s time for some ideas on how to capitalize on them. If you got consulting help with the planning, get some input and help on ideas on how to make it happen. Of course you can DIY those ideas by simply searching for solutions to your goals on Google. I just did this myself. I wanted to improve my web site traffic and performance and searched on the term “reduce bounce rate” and I got lots of great articles that contained idea after idea that I liked, but didn’t know how to implement.
How to Get Ready to Outsource — Write a Project Description
Once you have your ideas and tasks, you’re almost ready to hand them off to someone to help you implement. I say almost because there is one important step left in the process — writing out exactly what you want the person to do.
Taking the time to actually write out the project or the task will help you in two ways:
- You will have a procedure written that you can hand off to someone the next time.
- This will alert you to any areas of your task that are unclear or may cause you or your team problems.
What to put in your project description:
- Give the project a name — you can use this in emails with your team to keep your communications organized
- Objective – What are you trying to accomplish. State your project from the big picture down. For example, “I’m developing a subscription web site for fly fisherman. 200 articles need to be transferred from files into WordPress.” ?This gives the person working on your project both the big picture and the detailed task. Knowing this will allow both of you to work toward achieving the goal and not just focusing on the task at hand.
- Procedures — It really helps to have actually done “round 1” of your project yourself so that you can then tell someone else what you want them to do. Not only that, doing this with the intent of writing a procedure will alert YOU to any obstacles that might pop up.
- Use video or screenshots -Since many of my projects require people to work on the computer, I’ve been using Jing (a free screen capture tool from TechSmith). You just select your screen and record your voice over the video of what you are doing and how to do it. This saves huge amounts of time and mis-understnadings.
Where to get qualified help
I’ve used Guru.com and eLance.com. Both of these are good sources that have been around a while. My latest discovery is oDesk.com. A friend mentioned the service to me and I’ve been working with them ever since. I have to say that you can get help at any level and at any price.
Another benefit to laying out your tasks in terms of procedures is that you will be able to differentiate between tasks that are big and tasks that are small. It’s best to identify several small tasks that you can use to test your potential team member. Pick tasks that are fairly well defined with a specific beginning and clearly defined end. Another tactic you might try is to give the same small task to several people and see which ones you prefer working with or which ones deliver a product that you are most satisfied with.
What I learned by outsourcing my DIY Marketing Projects
I learned that DIY Marketing doesn’t mean doing everything yourself. It means creating high quality products at the best price point.
I learned that you can’t outsource your thinking — that you must do for yourself.
I learned that there are wonderful team members out there who can help you achieve your marketing goals without breaking the bank.
I learned that building a business doesn’t mean doing EVERYTHING yourself, rather it requires building a turnkey process and system that delivers value. Only you can do that — and that makes you a smart DIY Marketer.