Does your business fail or flail?

Successful businesses fail every single day. They fail because they have set a clear target that describes how the business will look in its ideal state, and they have translated that target into specific steps and milestones. This step isn’t what makes them fail but makes it possible for them to fail in a good way.

How do you fail in a good way?

You do that by trying things. You start making educated guesses (supported by data and analytics) about what changes would move your business toward your milestones (and ultimate target). Then you compare the results of those changes to what you thought the results would be.

In most cases your educated guess will be wrong.

But that’s okay if you measure the results quickly and compare to a pre-determined target result. By doing this you will know almost immediately that something didn’t work and you can instantly try a different tactic based on another educated guess.

In other words, by first defining exactly what you want from your business, and then defining milestones that will lead the way, you have set yourself up to fail. But the good kind of failing. The kind of failing that comes from innovative new ideas being tested on a micro level, measured and compared to your goals, and then discarded and replaced with another idea until you achieve your milestone.

In essence you will allow yourself to ?fail forward? and continually move toward your ultimate target for your business.

Now compare this type of failing to its opposite in business flailing.

Flailing is what most businesses do.

What is flailing? It is doing things without any concrete outcome in mind, and therefore not really knowing if those actions are moving your business toward your ultimate targets. Flailing is doing the same things you’ve always done and hoping that your business improves ?when the economy gets better?. Flailing is doing things and blindly hoping that ?sales improve?. Flailing is doing ANYTHING in your business without first predicting the outcome, measuring the actual results, and then comparing them to your prediction.

It doesn’t matter if a business is small or large most of them are flailing even if they appear outwardly successful. Their owners are frantically doing things, trying things, and changing things hoping for different results. But they haven?t taken the right steps to know if their efforts really are moving them forward.

So stop flailing now. And start failing forward instead.