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There are lots of articles about when to send emails and tweets, but this is the first time I’ve seen a list of the best times to reach decision makers by industry.I received this list from Geoffrey James’ Newsletter. He received it from a reader who didn’t provide a source. So this is the best sourcing I can do.
- Accountants: Between the 12th and 20thof?each month.
- Appliance Stores:?Tuesdays, Wednesday’s, mid-days.
- Bankers: Before they open for transactions, usually?9am to 10am.
- Bars/Night Clubs:?Late in the week, late afternoon.
- Bicycle Shops: Wednesday, early mornings, but check for possible days off.
- Brokers: Before the NY Stock Exchange opens.
- Car Dealers:?Tuesdays, Wednesdays, mid-days, Saturdaymornings.
- Computer Stores: Before?1pm.
- Department Stores:?Early mornings, late afternoons.
- Fast Food Stores: Between?10am and 11am.
- Florists:?Early morning.
- Food Brokers: Before?9:30 AM or late Friday?afternoons.
- Furniture Stores:?Late afternoons but avoid the endof?the week.
- Golf Stores:?Midweek, early afternoon, rainy days.
- Health Care:?Mid-day but avoid Mondays.
- Home Improvement Stores:?Midweek,?2pm to 4pm.
- Hotels: After check-outs but before check-ins (i.e. between?2pm and 4pm) but avoid Mondays and Fridays.
- Jewelers:?Early morning or late afternoon, but avoid Thursdays.
- Menswear: Before?11am.
- Pet Stores:?Early week, mid-days.
- Restaurants: Before?11am but avoid Mondays.
- Shopping Malls:?Mornings.
- Sporting Good Stores:?Midweek, early afternoon.
- Supermarkets: Between?11am and 2pm; Mondays and Tuesdays are best.
- Toy Stores: Between?1:30pm and 3pm, early in the week.
- Women’s wear: Before?11am.
I realize that this list is mostly for sales people, but I thought it would be a great resource for all of you marketers as well.
The obvious point here is that each business or industry has its own cycle or rhythm to the day. And its our job to work within those rhythms.