I’m launching a new members-only web site for CEOs with no marketing department called “30 Minute Marketing” — if you’ve ever watched Rachel Ray’s “30 Minute Meals” you get the idea: In 30 minutes or less, you will have read, learned and implemented a marketing task, strategy or concept.
But I need a Logo!
About a year or two ago I heard about a site called 99Designs.com. The idea was that you sign up for a dollar level that you want to invest in a design – you can go as low as $99 for a ready made design that you customize to a couple of thousand dollars, depending on how complex your project is. 99Designs will do Logos, Twitter backgrounds, web sites, business cards, web buttons, banner ads, icons and more. If it needs graphics 99Designs will do it.
I thought it was an interesting idea, but I already have a designer that I love and hadn’t had the opportunity to use it. But I also thought it was an awesome tool and wanted to see if I got what they promised. So when I decided to launch “30 minute marketing” I decided to give it a shot and tell you all about it.
Results in Less Than 24 Hours
I decided to use the $295 logo design option. The first thing that happens is that you go to a “design brief” — it’s an automated design interview that I was able to complete in about 10 minutes — and that’s because I had to go back a couple of times to tweak my thoughts.
The first part of the design brief asks you to choose a logo STYLE. You can choose a wood mark, pictoral, abstract, letter,?emblem, character or web. I chose WEB since I was going to use this logo as part of a web site.
The next step was to start quantifying the more emotional components of your logo
99Designs uses this nifty scale feature that allows you to assign relative values that the designers will use in the concepts that they submit. I have to admit that I was a little skeptical about how close the designers would come to what I was looking for.
It’s been less then 24 hours and I’ve received six designs so far! And you know what? ?Three of the designs were pretty close to what I wanted. I was pleasantly surprised.
So these are the top three designs — which do you like – you can vote! http://99designs.com/logo-design/vote-tzv3he
I’m going to wait for the results to pour in and keep you posted on how things are progressing!