Many organizations have a need to handle huge amounts of data, but unfortunately, do not have the infrastructure to support it. Maintaining data systems in-house can be both complex and costly for organizations that lack the necessary IT resources. Thanks to services like BigQuery, infrastructure no longer has to be a problem.
Created by Google, BigQuery is a web-based tool that allows organizations to analyze data no matter the size of the volume, which is all made possible by its efficient use of cloud computing technology. According to Ju-Kay Kwek, product manager at Google, the service enables the building of applications and sharing of data as a service, essentially bypassing the need to maintain a complicated IT infrastructure in-house.
Benefits to Marketers
BigQuery can be a big help to marketers and businesses of all sizes. As we all know, the web provides convenient access to what is virtually an unlimited supply of resources. However, it is such a huge resource in and of itself, that indexing and processing that information can prove to be a daunting task. In addition to storage, BigQuery aims to take some of the hassle out of the number crunching process by serving up data on a platter. Literally capable of processing terabytes of data in matter of seconds, BigQuery can help organizations from small to large make smarter business decisions.
So for example, if you are a newcomer to the social discovery market, you could use BigQuery to determine where you stand in terms of demand versus your competitors. If you run an online advertising network, you can use it to collect data that shows advertisers how users are interacting with content and how their ads are performing. The main selling point to BigQuery is the company behind it – Google. All the information in this massive database is being served up by Google’s prized algorithms and revered search technology.
In addition to what has already been mentioned, BigQuery has a list of impressive features that give it even more potential as a marketing tool. Some of its key features include:
User-Friendly Interface – Thanks to an intuitive graphical user interface, BigQuery can be used to view huge amounts of data with relative ease.
Export Capabilities – According to Google, the service allows you to easily export data to its cloud storage facility, or your own desktop apps.
Customizable – By tapping into the BigQuery Web Application or API, developers can use JOIN statements to write custom queries that support multiple data tables and other powerful features.
BigQuery is still a work in progress and according to Google, there is no telling when or if it will go live. For now the tool is only open to a limited number of businesses and developers. If BigQuery sounds like something that can help with your marketing efforts, we advise you to sign up before there is no longer any room on the waiting list.
Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates freeemail marketingservices to assist with the flourishing of grassroots organizations.