» Book Reviews
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A Valuable Lesson Reputation Management from John Warillow, Author of “Built to Sell”By Ivana Taylor on March 5, 2010 | No Comments
I’ve just recently read and reviewed John Warillow’s book “Built to Sell” (It’s not up yet, so I’m sending you to this article by John himself!) This is an outstanding book and if you own Michael Gerber’s eMyth, then “Built to Sell” is a must buy and a must read. (more…)
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Content Rich: Writing Your Way to Wealth on the WebBy Ivana Taylor on October 3, 2009 | No Comments
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Dan Kennedy and Bill Glazer: The No BS Outrageous Marketing TeamBy Ivana Taylor on October 2, 2009 | 1 Comment
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Find Your Competitive Advantage #1 – The IntroductionBy Ivana Taylor on August 30, 2009 | 2 Comments
This week’s book review on Small Business Trends is on “Creating Competitive Advantage” by Jaynie L. Smith. You can see a summary of the book review as a feature video as well. It’s one thing to read the book, get the principles and think that it’s a great idea, it’s quite another to sit yourself down and start comping up with a real competitive advantage that you can use to actually increase your sales. (more…)
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