There are experts who tell you not to automate social media. But small businesses devote a lot of time and energy to marketing and the job is a continuous one. It’s essential to invest time to market your business, but often hard if you have to manage orders, market, create content, advertise and sell at the same time. According to LinkedIn, 81 percent of small and medium-sized business use social media. It’s a great way to market your small business but can turn into an unwanted distraction.

Spending too much time fixating on marketing can lead to accidentally neglecting your core business.[/pullquote]When automation is done right, it allows you to put some tasks on autopilot. Here are some great tips to keep in mind as you enter the world of automation.


Queue your tweets.

Twitter can easily turn into a time suck leading to little productivity something your small business can’t afford. Avoid getting distracted by queuing in advance. You will reach more followers on Twitter by spreading your tweets across a few hour time frame. You may wonder how to write for social media don’t underestimate the importance of your posts. When it comes to Twitter, make sure your message is short and scannable for more engagement.

Use apps.

It’s simple to manage automation while you travel now that most social networking tools have apps for smartphones. Apps can save you countless hours and streamline the automation process.


Log in and interact socially on all of your social networks at least daily so that all of your posts aren?t automated. Dive in daily for spontaneous updates so you remain engaged from beginning to end. It’s acceptable to take a break from social networks when you are on a vacation, just make sure you join the conversation when you return.

Automate your RSS.

Bloggers want to share their latest posts to as many social platforms as possible. Since nearly everything that ends up on the blog eventually makes its way to social media, automation comes in to play. You can automate so that new posts get transmitted directly into your social media channels. The only catch is that you want to double check the formatting of everything prior to setting this process in motion. Pay attention to the feedback from you audience RSS content can scream automation which may turn off some of your social audience.

Recycle your blogs.

It takes a lot of time to create new and valuable content, which is why it’s so important and smart to create pillar content that can be re-shared often. Content creators often want to know how to make your content go viral. One way to do this is to create pillar posts — ones that should not ever go out of date and will likely be shared time and again.

Remember that the goal of automation isn’t to remove all of your work entirely. It is actually to help you work more efficiently. Automation can allow you to work more effectively and frees up some time for you to spend on the other tasks that accompany small business ownership.

What tips do you have for social media automating?