Finding the best marketing tools for small business is overwhelming and confusing. With so many marketing channels to choose from, it’s hard to know where to start.
On this page, I’m going to guide you through the process from beginning to end.
Below are the best low-cost marketing tools that will help you increase your sales and save you money on marketing expenses:
Bet you didn’t think your website hosting would be a marketing tool — but It is. A healthy site is a profitable site. And the best way to keep your site healthy is to have it hosted with a company that is large enough to support you if and when your site goes down (which somehow always happens on a holiday or in the middle of the night).
- WP Engine+StudioPress
- Elegant Themes - Divi
- Thrive Themes - Conversion Focused WordPress Themes
- Elementor: #1 Free WordPress Website Builder | Elementor.com
I've used WP Engine for my website hosting for YEARS! If you're just starting out, this is a terrific service at a reasonable price.
Divi is a simple drag-and-drop WordPress Theme. You'll find professionally designed themes for every type of business.
This easy drag and drop WordPress theme and builder doesn't just replace the boring and clumsy old WordPress editor, it's also a whole sales-page-building suite! If you build marketing pages and landing pages, this thing is brilliant!
Get everything you need end to end. Build & publish your website all in one place using Elementor Pro, with hosting and WordPress installation already included.
Email Marketing Tools
- Content Marketing with Calculators, Quizzes, Chatbots and Assessments
- Moosend | Email Marketing for Thriving Businesses
If you are generating leads with quizzes and assessments, Outgrow is the way to go. Starting at $14 per month, you can segment your lists using calculators and quizzes.
Ever wonder where all those gorgeous opt-in forms come from? They're made with OptinMonster! Create gorgeous forms that engage your leads with NO CODING required.
If you're comparing free email marketing tools, Moosend should be on your list. Moosend offers great, responsive emails, it provides you with segmentation tools, powerful personalization features, campaign reports, and advanced A/B testing options to power up your email marketing strategy.
Video Marketing Tools
- All-in-one audio/video editing, as easy as a doc.
Take 10% off Annual Plans at Animoto with code ANNUAL10
If you know that you should be creating videos, but you don't like being on camera? Animoto is the tool for you. There are wonderful, professionally designed templates that you can easily adapt to use in your business.
Descript is an all-in-one tool for audio transcription, podcasting, screen recording, audio, and video editing.
You can record straight to Descript or upload a prerecorded video or audio file. But here's the best part; You can edit BOTH the transcript and the video and audio files at the same time!
Remove Umms, make small changes and even create an overdub that inserts yours or the speaker's voice to correct any part of your video.
Content Marketing Tools
- Content Writing Services | Buy Blog Posts | Hire Content Writers
Need content for your blog or website, you'll find it here. Even includes product descriptions, emails and social media posts.