Marketing Tools for Small Business

marketing tools

Table of Contents

Finding the best marketing tools for small business is overwhelming and confusing. With so many marketing channels to choose from, it’s hard to know where to start.

On this page, I’m going to guide you through the process from beginning to end.

Below are the best low-cost marketing tools that will help you increase your sales and save you money on marketing expenses:

Website Hosting

Bet you didn’t think your website hosting would be a marketing tool — but It is. A healthy site is a profitable site. And the best way to keep your site healthy is to have it hosted with a company that is large enough to support you if and when your site goes down (which somehow always happens on a holiday or in the middle of the night).

  1. WP Engine+StudioPress
  2. WP Engine+StudioPress
    $25 per month for 1 site

    I've used WP Engine for my website hosting for YEARS! If you're just starting out, this is a terrific service at a reasonable price.

    Host My Website

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  3. Web.com
  4. Web.com

    Website hosting for small business is safe and easy with Web.com. We guarantee 99.9% uptime and offer an unlimited amount of storage and email accounts.

    Buy Now

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WordPress Themes

  1. WP Engine+StudioPress
  2. WP Engine+StudioPress
    $25 per month for 1 site

    I've used WP Engine for my website hosting for YEARS! If you're just starting out, this is a terrific service at a reasonable price.

    Host My Website

    We earn a commission if you click this link and make a purchase at no additional cost to you.

  3. Elegant Themes - Divi
  4. Elegant Themes - Divi
    $89/year or $250 Lifetime

    Divi is a simple drag-and-drop WordPress Theme. You'll find professionally designed themes for every type of business.

    Update Your Website

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  5. Thrive Themes - Conversion Focused WordPress Themes
  6. Thrive Themes - Conversion Focused WordPress Themes

    This easy drag and drop WordPress theme and builder doesn't just replace the boring and clumsy old WordPress editor, it's also a whole sales-page-building suite! If you build marketing pages and landing pages, this thing is brilliant!

    Build a High Converting Website

    We earn a commission if you click this link and make a purchase at no additional cost to you.

  7. Elementor: #1 Free WordPress Website Builder | Elementor.com
  8. Elementor: #1 Free WordPress Website Builder | Elementor.com

    Get everything you need end to end. Build & publish your website all in one place using Elementor Pro, with hosting and WordPress installation already included.

    Try Elementor

    We earn a commission if you click this link and make a purchase at no additional cost to you.

  9. Web Templates | HTML5 Website Templates | Web Graphics
  10. Web Templates | HTML5 Website Templates | Web Graphics

    TemplateMonster is a digital marketplace of unique and creative products. You can get WordPress and ecommerce themes, and web graphics and elements.

    Buy Now

    We earn a commission if you click this link and make a purchase at no additional cost to you.

Email Marketing Tools

  1. Content Marketing with Calculators, Quizzes, Chatbots and Assessments
  2. Content Marketing with Calculators, Quizzes, Chatbots and Assessments

    If you are generating leads with quizzes and assessments, Outgrow is the way to go. Starting at $14 per month, you can segment your lists using calculators and quizzes.

    Start Generating Engaged Leads

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  3. OptinMonster
  4. OptinMonster

    Ever wonder where all those gorgeous opt-in forms come from? They're made with OptinMonster! Create gorgeous forms that engage your leads with NO CODING required.

    Create Gorgeous Opt-in Forms

    We earn a commission if you click this link and make a purchase at no additional cost to you.

  5. Moosend | Email Marketing for Thriving Businesses
  6. Moosend | Email Marketing for Thriving Businesses
    FREE for 1,000

    If you're comparing free email marketing tools, Moosend should be on your list. Moosend offers great, responsive emails, it provides you with segmentation tools, powerful personalization features, campaign reports, and advanced A/B testing options to power up your email marketing strategy.


    Connect with Customers

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  7. Kartra - Your Online Business Made Easy
  8. Kartra - Your Online Business Made Easy

    I've been using Kartra for over a year now and I really like it. It's relatively simple to create landing pages, run email campaigns and literally scale your business without knowing a bit of code.


    I also use WebinarJam and EverWebinar which is owned by the folks at Kartra, so if you also use WebinarJam, this is a no-brainer.



    Try for $1

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Video Marketing Tools

  1. Animoto
  2. Animoto

    Take 10% off Annual Plans at Animoto with code ANNUAL10


    If you know that you should be creating videos, but you don't like being on camera? Animoto is the tool for you. There are wonderful, professionally designed templates that you can easily adapt to use in your business.

    Make a Video

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  3. All-in-one audio/video editing, as easy as a doc.
  4. All-in-one audio/video editing, as easy as a doc.
    FREE plan available $24 for overdub feature

    Descript is an all-in-one tool for audio transcription, podcasting, screen recording, audio, and video editing.

    You can record straight to Descript or upload a prerecorded video or audio file. But here's the best part; You can edit BOTH the transcript and the video and audio files at the same time!

    Remove Umms, make small changes and even create an overdub that inserts yours or the speaker's voice to correct any part of your video.

    Start Transcribing Videos

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  5. Easywebinar
  6. Easywebinar

    EasyWebinar is a cloud-based webinar platform that assists businesses of all sizes with live streaming, real-time chat and event scheduling. Its key features include multi-camera conferencing, customer onboarding and sales funnel management.

    Try Now

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Content Marketing Tools

  1. Create and Optimize Your Website’s Content with Surfer
  2. Create and Optimize Your Website’s Content with Surfer
    Write Content That Ranks

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  3. Content Writing Services | Buy Blog Posts | Hire Content Writers
  4. Content Writing Services | Buy Blog Posts | Hire Content Writers

    Need content for your blog or website, you'll find it here. Even includes product descriptions, emails and social media posts.

    Get Content

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  5. HubSpot | Inbound Marketing, Sales, and Service Software
  6. HubSpot | Inbound Marketing, Sales, and Service Software

    HubSpot simplifies content marketing so you can track your campaigns, measure ROI with analytics and identify which tactics are producing the best results. With Hubspot's suite of tools, you can easily establish a blog presence or a reputation as an industry thought leader to generate more traffic and converts for your company.

    Buy Now

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  7. Writesonic - AI Writer, AI Copywriter & Writing Assistant
  8. Writesonic - AI Writer, AI Copywriter & Writing Assistant

    Writesonic is an AI-powered copywriting tool that generates unique and engaging marketing content for any business in seconds. With a few lines of text, Writesonic will generate ads, blog posts, landing pages, product descriptions, and more.

    Buy Now

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