What suits your needs better, a website, or a blog?
Both are important marketing tools that can attract and retain customers. But to decide which one is right for your company; you need to understand each platform and have a clear idea of how you want your business to develop.
Blog vs Website: Use This Criteria to Choose
The marketing strategy you choose determines whether you choose a blog or a website.
If you’re using a content marketing strategy, a blog is mandatory. Content marketing is an inbound strategy. You publish educational content such as blog articles or videos and these articles appear in search engine results that drive customers to your content.
If you’re using a paid advertising or direct marketing strategy you should focus on your website, Both paid advertising and direct marketing strategies drive traffic to specific web pages or offers. So, if you don’t like to write or create videos, focus on your website, feature your products and services and drive leads to those offers.
Time and Money
Let’s face it, both websites and blogs require an investment of time and money. Blogging takes more time than money. Websites require more money than time.
If you are the subject matter expert on your product or service, you will most likely be the one creating blog content. A well written blog post or video can take as much as 5-8 hours to write, optimize for Google, publish and promote.
Websites tend to require a lot of money and time upfront, but not as much time or money to maintain after the site is developed and launched.
Ultimately, choosing between a blog and a website will depend on your preferences. If you enjoy creating content, whether it’s written, video or audio, then you will make the time and effort to create content.
If you don’t enjoy creating content, but your product or service requires a lot of content to help customers choose you, then you may decide to invest the money in hiring a content writer.
Here’s a word of advice. If you need content written for your website, DO NOT SKIMP! Expect to pay a good content writer about $100 per well-written blog article. The good news is that you don’t need hundreds of articles, 30 well-written, SEO optimized articles that answer key customer questions will do the trick.
Complexity of Your Product or Service
How easy is it to buy your product or service? Typically, the higher priced a product or service is, the more information customers want and need to make the decision to buy.
If your product or service requires a lot of research, you’ll want to invest both time and money in content.
If your product is a lower price, relatively self-explanatory and one that customers can choose quickly and easily, invest in a well designed and optimized website. Make sure that your product descriptions are clear and prices are listed. I think
The Difference Between a Blog and a Website
First up, how do blogs and websites differ technically? A simple way to compare the two is that all blogs are a type of website, but not all websites are blogs.
Blogs are a type of website containing various entries or posts on a particular subject or theme. Blog posts are arranged in reverse chronological order, so the newest appear first. Depending on how big a blog has grown, posts might be divided into different categories and older entries might be archived.
What does blog stand for?
The word blog is comes from “weblog” and that’s exactly what it is – a log that people can access on the web.
Bloggers update posts regularly so that visitors read the posts like journal entries. Another aspect of blog posts is that the writing style is usually casual and informal. Another benefit of blogs is that content creation is easy. You don’t need a lot of technical know-how to write a blog post. That’s because blogs are run on Content Management Systems (CMS) like WordPress. This allows similar editing to word processing programs like Google Docs or MS Word.
What is a website?
In contrast, websites have several pages with relatively static content (like prices or contact details) and tend to use more businesslike language. They’re essential for creating a digital corporate identity and often facilitate the placing of orders online.
In short, all blogs are websites, but not all websites are blogs.
You don’t need any real technical know-how to run a blog, whereas knowledge of web development, programming, and secure coding is often required to run a website, especially one that integrates eCommerce elements.
You can use both a website or a blog
The fact is, you actually don’t need to choose. Websites can easily feature a dedicated blog section so you can provide more formal business information and create more personal interactions with your customers on the same platform.
To achieve this blend you’ll need to use a powerful website-focused CMS. There are several open-source and retail options available, all offering blog functionality built into the rest of the site architecture. The answer to the question of which option is right for you depends on your situation, the type of organization, and how far its growth trajectory has developed.
How Blogs Work
To really gain traction, you need to update your blog regularly. Write fresh, engaging content will generate a lot of visitors, and ultimately business. Blogging can take a lot of time and effort. So, you need to ask yourself if you can spare the hours or the money to pay a content writer to create the posts for you.
If you do have the resources available, blogs are helpful because they make it a lot easier to promote your company on social media as you regularly post new entries.
Your website engine will also ping Google automatically whenever you publish a post, which doesn’t happen with static sites. When the website engine pings Google, it will invite the search engine to index your new content.
Google won’t list your website in search results if if isn’t indexed.
How Blogs Help in Marketing
In short, your use of blogs or websites depends on what you can afford and your overall marketing strategy.
Some small businesses can develop from the interest generated by their blogs; think of someone who blogged about natural skin treatments and then began to sell a range of skincare products. By creating a loyal following of dedicated fans with an authentic, useful blog, this individual has a cache of readily available customers when they launch their business with an official, static website.
Blogs build a personal connection between you and your customer
As a small enterprise grows it can be difficult to maintain a personal connection with your client base. What made your company special might seem like a frivolous extra as you expand and implement more formal business policies, practices, and websites.
However, this connection is a valuable asset that will attract interest and generate sales, while making your product or service unique in a saturated online marketplace. Including a blog in your larger, static website is the ideal way to do just that.
Blogging for Business
Blogs don’t have to be the seed that starts the organization. You can add your blog to your existing website quickly and easily.
For example, a hardware store might start posting video or article entries on different materials, tools, or DIY projects.
You can add a blog as your company starts to grow, or once it’s already quite large. Either way, the key is to take your clients and followers along for the journey. They shouldn’t feel lost or confused by your online presence at any time.
Announce your new website or blog on your existing platform, either on your website homepage or your most recent posts. Explain the change and consider adding a promotional offer to drum up interest. For instance, if everyone who checks out your new platform will stand a chance to win some free products, they’re much more inclined to do so.
The bottom line here is to think about what is best for your organization and then launch your website, blog, or both accordingly. Optimize your blog and website so that you appear in search engines. Outdated information will give a terrible impression of your company and looking for different URLs can be confusing.
Know what statements you want to make with your site design, content, and products, and then make them with confidence.