Nowadays, your website serves as the face for your business: oftentimes, it’s the first thing that visitors will see related to your company. But if they like what they see, do you have a way for them to share it with others? Is it equipped for the tools that your audience needs to spread it to their friends and colleagues? Given that your website serves as the bridge between you and your audience, it is vital that it makes it easier for the two parties to connect.

If you feel like communication between you and your visitors are a bit lacking, then there may be several reasons preventing the dialogue. It’s essential that you make amends towards this problem as quickly as possible, lest you wish to miss out on the benefits of social media. The following are ways that you can encourage social media usage and practical tips to make your website more user-friendly:

1. Use Eye-Grabbing Titles — If you have a blog or have written for a site, you’ve probably experienced the struggles of devising a catchy, unique titled for your posts. However, originality is a must; if your content is too bland or fails to catch the audience’s eyes, then it’s highly unlikely that the post will take off with social media. One valuable tip is to keep your title short and straight to the point, so that it?ll be easier to read. In addition, a headline that poses a question or alludes to valuable advice is more likely to attract the attention of the reader.

2. Add Social Buttons and Plug-ins — Social media buttons are a common sight on sites and are almost considered as a standard when setting up blogs. This is with good reason: these buttons make your posts and articles incredibly easy to share, with a simple click of the button. Luckily, many plug-ins offer buttons on a variety of platforms and are relatively easy to install. In addition, these buttons serve as a display of the popularity of your content, giving visitors a quick overview on the influence of your brand.

3. Don’t Give Them a Reason to Leave?– One tip with social media buttons (or links in general) is to ensure that it doesn’t redirect the visitor to a completely different site. Getting them onto your site was difficult enough; don’t provide any motivation to leave. Instead, try to use sites that open a completely new window, or prompt a popup message. By keeping the visitor on your site as long as possible, you’ll be able to increase the chances that they read through the articles and find one that particularly resonates with them.

4. Digestible Images?– Placing images on a blog or website is a great way to break up the monotony with a wall of text. Therefore, make sure that your images support your overall post, and properly reflect your business and message. However, the use of images doesn’t have to refer solely to pictures placed next to blog posts. Infographics, memes, and other image-based content are highly sharable, and are able to quickly grab the visitors attention.

5. Produce Great Content — Even if you have the social media buttons, the right keywords and everything in place, all your efforts are wasted if you aren?t producing great content. Content is the key to visitors sharing it with others: if it is boring or of little value, then the chances that it?ll be shared is highly unlikely. This material can take a variety of forms, ranging from videos, articles, whitepapers, and so on. But regardless of the type, it’s vital that your content is worth sharing, so visitors will feel compelled to distribute them though the appropriate social media channels.

Abby Evans is an avid blogger who writes on everything from finding jobs in Canadaand Toronto. She has written on a variety of blogs and websites, and loves to learn all she can on the job hunt.