11 Social Media Trends for 2023: The Solopreneur’s Ultimate Guide to Actionable Strategies

We all know that the world of social media is ever-changing. I recently came across an insightful article from Marketing Insider Group that laid out the top social media trends for 2023.

While it was packed with valuable insights, I couldn’t help but notice it lacked the nitty-gritty details that solopreneurs like you and me crave. So, I’ve taken it upon myself to dive deeper into each trend and provide you with actionable steps you can start implementing today. Ready to level up your social media game? Let’s dive in!

1. Edutainment: More Than Just Fun and Games

The Edutainment Trend

Edutainment is the fusion of education and entertainment. It’s all about creating content that not only educates but also entertains your audience. This trend is booming because people are more likely to engage with content that adds value while keeping them entertained.

Your Move

1. Idea Generation: Start by jotting down common questions your customers ask. Pick one and turn it into a 1-minute “How-To” video.
2. Tools: Grab your smartphone and a basic video editing app like iMovie or InShot.
3. Execution: Hook your audience with a question or surprising fact, dive into the tutorial, and wrap up with a CTA like “Follow for more tips!”
4. Platform: Post it on TikTok or Instagram Reels and use relevant hashtags to get discovered.

2. Video Content Domination: The New King of Content

The Video Trend

Video is the most consumed form of content on social media, and it’s not slowing down. The reason? Video content is more engaging and easier to digest compared to text-based content.

Your Move

1. Idea Generation: Plan a live Q&A session where you answer customer questions.
2. Tools: Use your phone and a tripod, and make sure you’re in a well-lit room.
3. Execution: Promote the live session a day in advance. During the session, engage with viewers, answer questions, and showcase your product.
4. Platform: Go live on Instagram or Facebook and archive the video for later viewing.

3. The Creator Economy: Monetize Your Passion

The Monetization Trend

The ecosystem of independent content creators is booming, thanks to platforms like YouTube and TikTok. This trend is fueled by the democratization of content creation and the potential for monetization.

Your Move

1. Idea Generation: Identify creators whose audience aligns with your brand.
2. Tools: Use platforms like Upfluence or AspireIQ to find suitable creators.
3. Execution: Reach out for a partnership and offer to sponsor a video or podcast episode.
4. Platform: YouTube, TikTok, or any podcast platform.

4. Employee Advocacy: Your Team as Brand Ambassadors

The Inside Influencer Trend

Companies are encouraging their employees to promote the brand on their personal social media channels. This trend is gaining traction because it adds a layer of authenticity and trust to the brand.

Your Move

1. Idea Generation: Create a monthly challenge where team members share a favorite work moment.
2. Tools: Coordinate via Slack or email.
3. Execution: Offer a small incentive for the most engaging post.
4. Platform: Any social media platform where your team is active.

5. Social Media as a Shopping Platform: The New Retail Space

The Social Commerce Trend

Social media platforms are evolving into integrated online shopping experiences. This is happening because consumers are looking for more convenient ways to shop without leaving the app.

Your Move

1. Idea Generation: Feature a “Product of the Week” and show it in action.
2. Tools: Use Instagram’s shoppable posts feature.
3. Execution: Create a post, tag the product, and use a CTA like “Shop Now.”
4. Platform: Instagram or Facebook.

6. User-Generated Content: Authenticity Wins

The UGC Trend

User-Generated Content (UGC) is perceived as more genuine and unbiased compared to brand-produced content. This trend is popular because it builds community and trust around your brand.

Your Move

1. Idea Generation: Run a photo contest where customers showcase your product in action.
2. Tools: Use a branded hashtag to track entries.
3. Execution: Promote the contest, set a deadline, and offer a prize like a discount code.
4. Platform: Instagram or Twitter.

7. LinkedIn Creators: More Than Just Networking

The Professional Content Trend

LinkedIn is becoming a hub for industry insights, career advice, and B2B content. This shift is happening because professionals are seeking more than just job opportunities; they want valuable content.

Your Move

1. Idea Generation: Share a monthly case study of a problem you solved for a client.
2. Tools: Use LinkedIn Articles for in-depth posts. This is a reat way to increase your reach, LinkedIn articles rank well on SEO and are more likely to be seen by more of your ideal customers.
3. Execution: Write a detailed post, include images or videos, and tag relevant people or companies.
4. Platform: LinkedIn.

8. Brand Connection & Personalization: Make It Personal

The Personailzation Trend

Modern consumers expect personalized experiences from brands. This trend is driven by the availability of data and analytics tools that allow for more targeted marketing.

Your Move

1. Idea Generation: Use analytics to find out what content your audience engages with the most.
2. Tools: Google Analytics or platform-specific insights.
3. Execution: Create more of that content and use targeted ads to reach similar audiences.
4. Platform: Any.

9. AI Goes Mainstream: The Future Is Now

The AI Trend

Artificial Intelligence is becoming an integral part of social media marketing. This is due to advancements in technology that make AI more accessible and effective for businesses.

Your Move

1. Idea Generation: Implement a chatbot to answer FAQs.
2. Tools: Platforms like ManyChat or Chatfuel.
3. Execution: Set up the chatbot to answer common questions and direct users to relevant products or pages.
4. Platform: Facebook Messenger or your website.

10. Gated Content: Unlocking Value

The Gated Content Trend

Gated content requires users to take an action, like signing up for a newsletter, to access valuable content. This strategy is effective for lead generation and building a loyal customer base.

Your Move

1. Idea Generation: Create an exclusive webinar on a hot topic in your industry.
2. Tools: Use Zoom or WebinarJam for hosting.
3. Execution: Promote the webinar, require email sign-up for access, and send a follow-up email with key takeaways and additional resources.
4. Platform: Email and any social media for promotion.

11. Keyword Search & SEO: Not Just for Google

The SEO Trend

SEO is becoming increasingly important for discoverability on social media platforms. This trend is growing because users are using search functions within social media to find content. Think short form videos like YouTube Shorts, TikTok or Reels. More and more people are using these platforms as search to learn how to do things, or what products to buy.

Your Move

1. Idea Generation: Find out what keywords are popular in your industry.
2. Tools: Use Google Keyword Planner, Google Trends, or SurferSEO to help you choose keywords.
3. Execution: Incorporate these keywords naturally into your social media posts, profile, and hashtags.
4. Platform: All social media platforms.

There you have it! A comprehensive guide to not just understanding the top social media trends for 2023, but also actionable steps to make them work for you. Now, what are you waiting for? Roll up those sleeves and let’s get to work!