NPR Finds Social Media Builds Loyalty – What About YOU?

I’m an NPR addict. ?That means that just about every time I’m in the car, the radio is set to our local NPR station. ?One of my favorite shows is Weekend Edition with Scott Simon. ?Today, Scott

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Don?t Forget About the Marketing Resources That You Already Have

My company specializes in developing group purchasing programs for local governments and educational institutions.? I?ve wanted to revamp our collateral material and website for the better part of the

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What is the CEO?s Role in Marketing Strategy Implementation?

The answer to this title?s question is, in a word, it?s HUGE!? The marketing strategy must reflect and be and integral part of the company?s overall strategy, which is essentially, the CEO?s strategy.?

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10 DIY Marketing Tips for 2010

This article was originally written for AMEX Open Forum. ?But unless you’re a registered member or an avid follower of @DIYMarketers or Twitter, you may have missed it. ?That’s why I’m

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How to Use Customer Frustrations to Get Them to Choose YOU

What are the top 7 frustrations that keep your typical customer up at night?? Put them down on a list and then match them up with a solution you offer that makes the frustration go away.

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How to Increase Your Revenues By Creating a Sales Funnel

Are you wondering where your next sale is coming from? ?If you are, then you may NOT be using a sales funnel. ?This simple tool can help you identify new sales opportunities within existing customers as

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Create a Portfolio to Build Enthusiasm and Trust for Your Work

Do you have customers that don?t trust you because they?ve gotten a raw deal from another company?? Here?s an easy way to build trust AND loyalty without sacrificing price.

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How to Use Feedback as a Brand Builder

Don’t think of market research and customer feedback as an annual event. ?Use it to leverage your marketing strategy and further build your brand. Take some pointers from Proctor and Gamble and my

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A Quick Tip on Pricing for Value

How many times have you kicked yourself for not charging more?? Like most projects everything seems to take twice as long and cost 3 times as much.? So how can you compete and get more business without

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Creative Business Cards by Moo.com

Is you business card a yawn ? Just a white card with your name, address and phone number?

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