How to Opt Out of This Crappy Economy and Thrive

I’ve never been one of these people who gets all passionate about causes.? Don’t get me wrong; I care about the environment, I care about animals and little children all over the world —

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How to Reduce Price Without Sacrificing Profit or Value

Don’t forget that Wal-Mart‘s primary business model and strategy is operational excellence so that they can maintain the absolutely lowest pricing around.? They are BUILT to do that.? What

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The 5 Minute Get it Done Plan

Here’s a 5-Minute Marketing Plan Process that you can run every day.? It might feel rather strange at first, but I promise you if you start your day with these questions and end your day with a

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Building Your Brand From the Inside Out

Most marketers are taught that you should first pick the market to go after and then literally alter yourself to become appealing to them as a choice. Believe me, I’ve tried and found that it’s

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Wabi Sabi Marketing Strategy

Wabi Sabi is the Japanese term for finding beauty in imperfection. This kind of philosophy is just what the doctor ordered when it comes to doing marketing on a budget. With the recent success of cinema

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How to Get Referrals that Turn Into Ideal Customers

I took a class on building a referral system a few years ago and had a major epiphany: Referrals are not supposed to be a surprise! They are not something you hope for. Referrals are not some magical

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A Method to Find Your Unique Selling Proposition

It’s a funny thing about our “Uniqueness.” Everyone else seems to be so much clearer on what we offer that’s unique than we are. Years ago, I ran into this “gift” worksheet

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The Lazy Marketer's Planning Guide

The end of October typically means that most marketing people are getting roped into some of that “Strategic Planning” we like to do toward the end of the year. There is a much easier way

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What's Your Marketing Process?

We want to know how you do “that marketing thing”?in your business.? We want to know specifically what you do every day, how you manage it and how you get, keep and grow the customers you have. Here

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Do-It-Yourself Marketers Unite!

If you find yourself with the responsibility of doing the marketing for your organization and you’re feeling a little uncertain at best, and maybe even a little overwhelmed or freaked out a what

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