I love these social media tips that come from super stars. OK, so you’re not Richard Branson or Huffington Post, but here are 6 simple lessons that celebrities use to generate great content and social media chatter without killing themselves and wasting their day.
1)?Multi-post in a single stroke
Branson teaches us that you don’t have to come up with 100% original content for every channel you choose to be a part of, so you can relax a little if you’re concerned about having enough content to share. If you create any industry-related content at all (which is a good idea if you want to establish yourself as a thought leader), you can share it to multiple channels multiple times as long as you’re careful not to over-promote your own stuff.
2) Be open about your expertise
Brian Halligan, CEO and Co-Founder of HubSpot
The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across. And guess what? People do business with people they know, like, and trust.
3) Share a Balance of Corporate, Curated, and Original Content Topics
Arianna Huffington, President and Editor-in-Chief of The Huffington Post Media Group
What Huffington does well is balance the topics she’s passionate about, such as the importance of sleep, with news specifically related to the business side of The Huffington Post. The variety of content prevents her connections from getting tired or bored from over-promotion. What’s more is that Huffington becomes more relatable by standing for something other than money, media, business, success, profits, the bottom line, <insert your choice of stale business term here>.
4) Don’t Be Stuffy
Elon Musk, Founder of PayPal, Tesla Motors, and SpaceX
Musk comes across as relatable and human because he doesn’t just tweet about work, and he’s not afraid to use a fragment sentence here and there. He tweets about his kids, books he recommends, and movies he likes.
5) Have a Bio Page on Your Company Website
Your reputation matters. Like, big time. Two thirds (66%) of consumers surveyed in the study The Company Behind the Brand: In Reputation We Trust say that their perceptions of CEOs affect their opinions of those companies and their products. By creating a digital asset that tells the story you want to tell, you have more control over what people find out about you when they go searching.
6) Don’t Be a Robot
If your tweets are too automated, if you never respond to people two @mention you, or if you tweet too infrequently, people can quickly conclude you’re not really invested in this whole social media thing.