Google released the Penguin change to its search algorithm in an effort to enforce what it has been looking for from websites since the beginning: Manipulation free, organic growth. This means that a website which builds genuine interest through quality content, SEO spam free design and relevant inbound backlinks from websites and people who are honestly sharing the sites? links, it is doing ?the right thing? by Google’s search ranking rule book.

What Is Penguin and Why it Matters to You
Penguin was designed to penalize websites which had engaged in sneaky tactics on two broad fronts that can be divided into: unnatural, bought or massively farmed link building from low quality sites, and using keyword stuffed, over-optimized content in their web pages; content more designed for search spiders than human readers looking for information.

Understanding how Penguin affected SEO is important to you as a DIY marketer in two key ways: first, because you need to know what tactics are your best bets for high Google search rank and secondly because you need to know what tactics to avoid now!

What Kind of Content did Google Punish with Penguin? (What you should avoid)
As far as content is concerned, the Penguin?s de-ranking effect was hardest against those web pages that had created content with too much keyword stuffing in their information; pages that had overused repetitive keywords and key phrases to the point that it was dense enough to turn off human readers. This content was designed more for the search bots than people. The same keyword policies applied to the H1, H2 and H3 tags that break down content.

What Kind of Link-building did Penguin Punish? (More to Avoid)
Websites that had built up unnatural looking black hat? backlink profiles were penalized most heavily. On one front, many penalized website owners had used anchor text in their backlinks that monotonously and constantly matched their site URL (if it was made up of keywords) or had matched the main keyword they were constantly trying to rank for. As a second no-no, these same websites had then also flooded as many websites as they could with backlinks. These link farming practices included many low quality content mills, websites that had little relevance to the original domains niche and suspicious pages like warez, pornography and spam sites.

Google punished many websites that had linked in these unnatural ways. Penguin was apparently designed to spot such unnatural linking easily.

How should my DIY SEO deal with Penguin?
As we mentioned in the beginning, making your website safe from de-ranking by Penguin isn’t actually that hard. For the most part it just consists of sticking to honest, slow and natural growth policies. Good SEO will normally follow from this. In fact, Penguin has made things much easier for page owners who are trying to create real optimization oriented value in their pages; they’ve eliminated a lot of the competition that was spamming its way towards top rank.

Here are the main things you should do as part of your DIY search engine optimization:

Optimize Your Content Naturally
Properly optimizing your content is simple; write it naturally. You probably have a niche that you’re dedicated to and this niche has its own detailed information that you can place on your site. Well, just write to inform readers in a concise, well described and well put together way that will naturally have the right amount of important keywords just because it’s broadly informative. This will engage reader interest, keep your visitors coming back and it won?t look bizarrely repetitive. This is the key to good white hat content that gets shared by others and creates natural backlinks.

Also, keep your H 1, 2 and 3 tags natural. Make them relevant to the text below, not just repeating rounds of the same words.

Build Organic, Niche Related Backlinks
Optimizing your link building strategy in an SEO friendly way isn’t so easy as creating good content strategy; it’s also a lot harder and slower than building black hat links. However, if you want to create something that leaves you free of deranking worries and has long term SEO stability, then the following policies are your ticket:

If you’ve followed good content policy and are dedicated to creating value in your niche, then you will probably have other readers share links to your content on their pages on their own free will. Whether they do or not, share your content around, use your social network accounts and comment regularly on others blocks in a non spammy way. These things will build your online reputation, make people more likely to share your content and help you build online relationships with others in your field ?which should be your second major link building strategy.

By building a web of mutual trust between you and other bloggers or site owners, You can offer to create guest posts on their blogs or guest pages on their websites. This policy will create some of the best organic links you can find.

When you do create backlinks from other pages, bear in mind the above-mentioned black hat tactic of identical anchor text. Don’t be a fanatic about exact keyword matches; instead match for partial or related terms where you can’t get exact matches. This will still help improve your rankings.

How Does Penguin Benefit Me?
Penguin is great news for your web presence! The algorithm change makes your DIY SEO AND marketing efforts easier and leaves them fighting against less word competition. This is because the algorithm change means that you can now worry about clean, simple and much more stable optimization through quality content development. You can work on delivering value through your site without being sidetracked by endless tech tactics that help you beat the competition. In effect, Penguin gave every honest, quality oriented website owner a leg up over black hat competitors that were more focused on gaming the search rankings with keyword and link tricks.

Some Final Advice
Focus on building a valuable, information rich blog or website and you won?t have any problems with Penguin or any other algorithm change. Build familiarity naturally on the web by writing informatively to humans about the subjects in your niche; you won?t jump to Google’s first page overnight, but your steady growth will at least be secure.

When John Stallworth isn’t busy offering up the best technology and marketing related information to his loyal followers, he spends his time reviewing general contractors insurance and enjoys cooking robust, eclectic meals for his close friends and family.