42-19340974My @DIYMarketers Twitter account has been acting up. And in my troubleshooting journey I discovered something BRILLIANT: A Twitter Policy.

My Twitter account hasn’t been sending me e-mails about the people who are following me. In the process, I decided to go and search out some new people to follow and see if I get any of them to follow me and get the notification. In my search for the term “DIY Marketing”? I discover Rob McNeely. He’s apparently a famous guy that hosts a radio show called “Startup Story.”? SUPER guy to follow and I wasn’t following him. Shame on me.

When I clicked over to his web site — I found that it went to a landing page called “Twitter Policy and Philosophy.”

When you realize that this guy has something like 30,000 people following him, you can see why he would have a “policy” for people who are on Twitter. But why wouldn’t you have a process or policy for your social media anyway?

Create Goals and Objectives Before Policies

The wonderful thing you’ll notice about Rob’s Twitter Policy is that he is very clear on what he uses Twitter for and his policy reflects his social media objectives; he uses it to connect and meet new people.

That said, he’s taken the time to figure out how he wants to relate to Twitter as a medium and he goes point by point to explain:? Here are some snippets that will give you a taste.

1. Privacy

I will respect your DMs. Please respect mine.

2. Content and Subject Matter

Your screen time is valuable. I promise to make my tweets as interesting and non-boring as possible. I am a news junkie and read about a dozen websites and blogs from around the world on a daily basis.5. Spam, Self Promotion, and Commercialization3. Responses, Replies, and Pitches

I will do my best to respond to all @ replies and direct messages. However, due to my limited bandwidth, I may not always get to them, and sometimes, a few will slip by and I may not see them. Please do not take it personally if I do not respond.

I openly accept all pitches for Startup Story Radio, but please use the Startup Story Radio Contact Form to send them to me.

4. Following/Unfollowing

I am very Libertarian when it comes to following people. I look at Twitter like a large cocktail party, and the more people at the party the more interesting it is for me.

I am not big on Twitter spam. I will unfollow and or block you if you are DM spamming me or just keep following me to get me to follow you. I am pretty open to following most people. If I don’t follow you, there is a reason.


Why Stop at Twitter, Create a Policy for LinkedIn, Facebook and all your other Social Media Tools!

A common issue among small businesses and marketers is how little time we have for everything. If you don’t have policies and rules set up around your social media channels, then you will either get sucked in – or your brand image will suffer.

Here’s a quick Social Media Policy How-To:

  1. Define why you are using each social media tool and what you want to get out of it.
  2. Tell people how you will behave and what to expect from you. On Twitter, who do you follow, who do you not follow, etc. The same thing goes for LinkedIn. Different people use the tools differently – tell people how you will use this tool.
  3. What’s your spamming policy and how do you want people to contact you? Spam is everywhere. Depending on how you use your social media channel – you’ll want to tell people where you stand. We are all busy, tell people how you want to be contact, what you respond to and what you don’t.

Thanks Rob!? This is something we all do, but few have put out in public.

So, I’m curious, what’s your Twitter Policy?


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