What is a solopreneur? A solopreneur is an entrepreneur who works alone and runs a business single-handedly. They may utilize outside contractors, but the day-to-day responsibilities of the company lay solely on the solopreneur.
Another way to describe a solopreneur is that you work for yourself, you create your own vision and live your own brand. You build partnerships with individuals who have the same desires, you outsource the stuff you don’t want to do, and you try to automate as many processes as possible. If you do all those things, you could enjoy professional and financial freedom.
The Modern Role of Digital Media
There are many forms of digital marketing that can be used to relay your brand to customers: LinkedIn, Twitter and online forums, just to name a few.
LinkedIn is known as a place for business professionals to connect and share company information, which is linked to your profile (your brand). Make sure you complete your profile and join any groups that relate to your business industry. Get involved in discussion boards and share relevant information and your contact information so your competition can help guide you.
Twitter can be used to share updates and information about your company to a multitude of followers by utilizing hashtags. Make the most of your Twitter account by establishing yourself as an industry expert.
Online forums are an excellent way to reach your target audience. Blog posts are another way to get your brand into the digital marketplace. Make sure to take part in discussions which will add your voice to the team of experts in your field.
One important thing to remember is to add your LinkedIn and Twitter profile to all your posts. Encourage your readers to follow you as an industry leader.
Finally, make sure you have a professional website by partnering with a reputable web developer who understands your goals and will help you to retain existing clients and attract new ones, with appropriate links to your social media feeds.
Developing a good digital marketing strategy requires careful consideration of your business goals as a solopreneur. How can you leverage the digital marketing benefits of the various social media platforms to reach your goals? You can drive yourself crazy and not accomplish very much if you start creating profiles on every social media page. Besides, you’ll stretch yourself too thin.
Organizing Your Social Media Presence
You must have a carefully formulated plan revolving around your social media presence to be successful. A solopreneur can’t manage a shotgun approach that plasters your name everywhere and struggles to keep content fresh.
Know your brand and know your customers. Research the demographics of the social networks available and determine which one(s) will best promote your product or service. Whatever platform has the best potential to generate more clients is where you should concentrate your limited resources and time.
Rehash Your Content
As a solopreneur, you must do it all. You need to get the most out of every minute of your time and out of everything you produce.
Re-purpose your content across multiple digital media platforms. Take that blog post you authored and share excerpts from it on Facebook and Twitter. Gather all those Twitter feeds you tweeted on some particular subject related to you and your brand and repurpose them as a blog post.
Embed those presentations you made to trade industry representatives or to prospective clients in your blog posts or on your website. In short, make all your content work for you in as many ways as possible.
Determine the Metrics that Are Important to Your Brand and Act Accordingly
Is website traffic an important part of your brand strategy? If so, set up and use a tool like Google Analytics and determine what factors lead to conversion. If obtaining new email addresses is an important metric, then concentrate on regular reviews and analyzing the growth of your list.
You need to move ahead, no matter what sort of business you run. Your dashboard should have the appropriate metrics that matter to your enterprise. You can’t grow unless you learn how to measure your results.
Apps can be a great tool for the solopreneur. They can save you time and money. Here are some that many solopreneurs have found essential when working alone:
If you are not already using cloud storage, stop what you are doing and start doing so. As a solopreneur, you need access to all your files wherever and whenever you need them; not just when you are sitting in front of your office computer.
Google Drive and Dropbox are easy to use and accessible from any tablet, laptop, PC or smartphone. OneDrive works on all your Windows devices.
Outlook and G-mail
The Outlook or G-mail apps will help keep your email correspondence organized: This is critical for productivity, especially when trying to keep business and personal email accounts separate.
Using an app like Outlook will allow you to filter your emails and prioritize your incoming mail. The calendar functions and contact section can travel with you everywhere.
Canva is another great app that can professionalize even the most unartistic solopreneur. You can easily create professional-looking event posters, Facebook Ads, social media banners and more.
Social Media Interfaces
Finding current and tailored content to promote your brand to your audience requires the right curating tool. Your goal should be to create value to your potential clients and followers.
There are several excellent curating apps available like Feedly, Curator, Buffer or Trapit. If you are new to curating, start off with one of the free apps until you determine how best to use this digital marketing tool.
Share Your Story
People like to know a little about the person behind the brand. Your story on how you got to where you are in your business interests them. You need to generate and sustain people’s interest.
Share your story. Write about your road to success—your background and learning experiences—in your blogs and on your chosen social media platforms.
Being a solopreneur can be an incredibly rewarding experience. There are numerous tools available to you that will maximize your digital marketing to enable you to relay your brand quickly, efficiently, consistently and profitably to your potential customer base.