Everybody loves performing SEO audits, am I right? Sifting through 200 page websites, scrutinizing each piece of content for proper linking, praying that you won’t have to redirect or canonicalize any pages. It’s a joy and a half alright.
Eh, for most of us, it’s not.
SEO audits can be tedious, time consuming, and overwhelming. When performing one for the first time, a lot of people don’t know where to begin. Thankfully, there’s a system that can give you answers in a relatively short amount of time—under 1 hour to be exact.
Here’s the step-by-step process for performing your own SEO audit in just a few minutes’ time.
DISCLAIMER: This isn’t the most thorough audit in SEO history. If you have a site with more than 50 pages, do yourself a favor and hire a professional. Actually, either way you’ll probably want to consult a pro.
With that out of the way, ready…set…SEO!
#1 Run a Screaming Frog Website Crawl
Screaming Frog is offered as a free or a paid website crawling tool, but you can get a lot out of it in the free version. This will simply scan your site for errors in different areas, like 404s (broken links), keyword usage, images, page titles and a whole lot more.
It might look complicated, but it’s really not. The software runs in the background while you do other things, like the following…
#2 Get Moz Toolbar
It’s a free Chrome extension that you simply can NOT afford to pass up. The Moz toolbar will show you all sorts of useful information about whatever webpage you’re viewing.
Things like H1, H2 header tags, meta descriptions, page speed, and your HTTP status is all there. Plus it shows you whether or not you’ve added schema markup to your site.
It’s a lightning fast way to identify quick fixes on any page. For now just check the homepage.
#3 Go To SEO SiteCheckup
SEO SiteCheckup is pretty phenomenal given the price tag, free. Okay, it’s not technically free. There are plans ranging from $24.95/mo to $79.95/mo… but for the sake of this article, let’s stick with the free version. Don’t worry, there are still plenty of things you can do with it.
Note: your free account will only last a few days. Eventually, you’ll have to decide whether to purchase the software.
Here’s what the interface looks like.
Here are my favorite features of SEO SiteCheckup:
- XML Sitemaps – Use it to run a check of your site’s XML sitemap to find any duplicates or errors. Follow this up by running a Google search of your site, using “site:rootdomain.” This will show you every page on your site that is indexed in SERPs.
- Broken Links – Broken links are bad. And while the Screaming Frog scan will uncover these, it doesn’t hurt to cross check using a different tool. This is yet another feature where SEO SiteCheckup really shines.
- Backlinks Checker – It’s very important to not only see how many backlinks your site is getting, but from which sources. If the referencing sites have a domain authority under the 30 mark, you might want to look elsewhere.
By now we should only be about 15-20 minutes into our audit. Crazy, right? Let’s keep the ball rolling…
#4 Open Google Search Console
If you haven’t set up Google Search Console on your site, stop everything and get it done. Search Console is an SEO’s best friend, providing invaluable information about the keywords users are typing in to find your site, and the user’s behavior once on your site.
It also shows tons more useful data like clicks, impressions, and CTRs.
This will give you a good indication about which pages are receiving the most traffic as well as what search phrases users are typing in to find them. The latter is really important as you can use this to inform your keyword research when you go to optimize your site later.
#5 Check Your Screaming Frog Results
By now, your Screaming Frog crawl should be winding down and you’ll be receiving some actionable results for your site.
#6 Link Profile
As we wind down to the home stretch, let’s take a peek at the quality of our backlinks. Using a tool like Ahrefs, which is actually free for what we need, check that your site has high authority links running to it.
What are high authority links?
These are links from sites with high domain authority, which basically means they are very credible sources in Google’s eyes. Popular news sites and e-magazines would qualify as places where you can receive high authority links.
If you’re wondering about whether a site has high authority, you can find out by using the Moz Toolbar. At the top of any page it will tell you the page authority and domain authority of the overall site.
#7 Competitor Analysis
Using a tool like SEMRush, or the aforementioned SEOProfiler, do some competitor analysis. What backlinks do they have? What keywords are they ranking the highest for? Most importantly, how does your site compare to these standards?
#8 Check Google My Business Listing (for local rankings)
For sites who are trying to rank in local searches, a consistent NAP (Name-Address-Phone Number) is essential. This consistency starts with your Google My Business listing. In addition to inspecting your location details, also be sure that your business is using the proper category (when in doubt, check your competitors) and that you have a handful of images showing your business. It’s also wise to infuse keywords into your image file names, rather than a generic ‘IMG_3242.”
Lastly, check for the amount of reviews you’ve received. If the count is low, start pursuing them from past customers. There’s a Google support article that explains a simple way to get reviews in no time.
#9 Social Media Signals
Using the Facebook Debugger Tool, check your Open Graph data. This is the information Facebook uses to address your business, and it’s important that it’s all there.
On a more fundamental level, check your site’s profile information across all social media channels. Make note of any channels that might seem thin on content or engagement.
#10 Start Making Changes
So our hour should be just about up by now, which means the fun part has begun. It’s time to go in and start making these changes to your site. To reiterate, this is a pretty bare bones SEO audit that isn’t meant to get you to page 1 in a month. It does however provide a summation of the many areas that should be studied.
They next time you consider hiring an SEO professional, be sure to articulate exactly what you’re trying to get out of your SEO. From there, you two can communicate a plan that yields results.